Here at AT& T we have identified a few Mobile Marketing Best Practices and a holistic view of the Consumer is at the heart of those Best PracticesFirst- Mobile Marketing should be Part of an Overall Comprehensive Strategy, not an after-thoughtSecond, Understand Your Customer Beyond Demographics. Earlier we discussed conducting survey’s to understand Behavior, Value, and Drivers (such as location) that result in Purchase.Third, Identify when and where consumers want to be engaged throughout the purchasing cycle. Mobility enables Retailers to Deliver Valuable and Relevant Content, or Experience, at each Point and Time of Interest. Whether that is in the Acquisition (Pre-Sale), Retention (Sale), or Profitability (Post Sale) phase of the Purchasing Cycle.Fourth, Invest in what works and Provides improved measurement capabilities. Capturing Real-Time Consumer Data enables Predictive Analytics. Localization, Personalization (Better Targeting)Finally, Mobile Marketing not a case of “If you build it, they will come.” or technology for technology sake. To be successful, you should build integrated marketing campaigns that coincide with the launch of your Mobile Marketing efforts. Promote, Promote, Promote
Here at AT& T we have identified a few Mobile Marketing Best Practices and a holistic view of the Consumer is at the heart of those Best PracticesFirst- Mobile Marketing should be Part of an Overall Comprehensive Strategy, not an after-thoughtSecond, Understand Your Customer Beyond Demographics. Earlier we discussed conducting survey’s to understand Behavior, Value, and Drivers (such as location) that result in Purchase.Third, Identify when and where consumers want to be engaged throughout the purchasing cycle. Mobility enables Retailers to Deliver Valuable and Relevant Content, or Experience, at each Point and Time of Interest. Whether that is in the Acquisition (Pre-Sale), Retention (Sale), or Profitability (Post Sale) phase of the Purchasing Cycle.Fourth, Invest in what works and Provides improved measurement capabilities. Capturing Real-Time Consumer Data enables Predictive Analytics. Localization, Personalization (Better Targeting)Finally, Mobile Marketing not a case of “If you build it, they will come.” or technology for technology sake. To be successful, you should build integrated marketing campaigns that coincide with the launch of your Mobile Marketing efforts. Promote, Promote, Promote