PPC Week 4 Part 2

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  • 1. Using Pay-per-Click Marketing Profitably
    Jeff Coleman
    Internet Marketing Geek
  • 2. Measuring Campaign Success
    Know your visitor value
    Conversion rate x profit per customer
    Track your conversions
    Regular reports
  • 3. Google AdWords Reporting
    Think about what matters most to your business
    Generate regular reports - email
    Know your normal variations
    Act on your new knowledge
  • 4. Google AdWords Reporting
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Keeping PPC Profitable
    Target exact & phrase match
    Add negative keywords
    Peel & stick
    Lower positions
    Use your ad to screen searchers
  • 11. Analytics
    Provides insights into site visitors
    Not just for PPC
    Google offers free package
    Most can be tied to Google Adwords
  • 12.
  • 13. Valuable Resources
    Join a mailing list or two
    perrymarshall.com
    The Definitive Guide to Google Adwords
    glennlivingston.com
    askhowie.com
  • 14. Next steps
    Take the quiz
    Take the final exam
    Try a campaign
    Read a book or e-book
    Keep learning, testing and improving
  • 15. Thank You
    Feedback is appreciated
    First online course
    Feel free to email me questions
    You get questions answered
    I learn what to cover or focus on more