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PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
PPC Week 4   Part 1
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PPC Week 4 Part 1

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  1. Using Pay-per-Click Marketing Profitably<br />Jeff Coleman<br />Internet Marketing Geek<br />
  2. Landing Pages<br />Definition: page you send your PPC traffic to on your web site<br />Make them relevant<br />Increase conversions<br />Improve quality scores<br />Improve results through testing<br />
  3. Relevant Landing Pages<br />Keywords included on page<br />Answer the question visitor is asking<br />Make information easy to find<br />Google considers pure sales pages or squeeze pages to be not relevant<br />
  4. What do you find relevant?<br />Competitive research<br />Related industries<br />Test your pages from a customer perspective<br />Is information easy to find?<br />Does it answer my question?<br />
  5. Conversion Tracking<br />Adwords offers free conversion tracking<br />Generate code<br />Add code to “thank you” page<br />Go to Reporting – Conversions<br />Click on New Conversion button<br />
  6. Reporting - Conversions<br />
  7. Testing Landing pages<br /><ul><li>A/B Testing
  8. Multivariate Testing
  9. Key components to test
  10. Headline
  11. Primary image
  12. Call to action
  13. Sub-headline
  14. Initial paragraph
  15. Google Website Optimizer
  16. Always use a Control</li></li></ul><li>A/B Testing<br />
  17. Multivariate Testing<br /><ul><li>Requires a significant amount of traffic
  18. Tests multiple factors at once
  19. Need discreet elements to test
  20. Avoid “conflicting message” landing pages
  21. Provides “ideal” landing page – need to test A/B against control
  22. http://www.ioninteractive.com/liveball-quickstart//</li></li></ul><li>
  23. Summary<br />Landing pages are critical for a PPC campaign<br />Final step to becoming a customer<br />Make pages relevant<br />Think like a customer<br />Test pages<br />
  24. Next Steps<br />Week 4, Part 2<br />

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