Cole X-Dates Boot Camp


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See for yourself just how valuable VIN and auto X-Dates*information can be to generating auto quotes quicker, easier and more precisely. For the first time, Cole X-Dates is offering unlimited auto leads**.

The auto lead information includes:
• Owner Name
• Address
• Telephone Number
• Vehicle, Make Model, Year
• Auto X-Date*

Plus, an annual subscription to Cole X-Dates entitles you to the core benefits of the product. Namely, hundreds of fresh, just in time leads for direct mail and telemarketing.
Information you need to target:
• Expiring Homeowner Policy Leads
• Life Leads
• Prospects with Push Pin Mapping Precision
• Referral Marketing Opportunities
• Renter and Condo Owners
• And Much More!

*Auto X-Date is not available in every area.
**Unlimited auto leads is only available to customers who subscribe to an annual Cole X-Dates premier plus package. Call 800-800-3271 to learn more.

At Cole Information, our passion is helping businesses find new customers.

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  • The National highway Traffic Safety Administration (NHTSA) estimates in 2011 there were 212 million drivers
    Why? They’re settled and now have the opportunity to research their insurance when they purchased their home. In other words, they’re thinking about what’s best for their needs, shopping around & are willing to switch carriers—you can tailor your message directly to that individual.
    We suggest talking them before they renew 60-90 days in advance
  • Cole X-Dates Boot Camp

    1. 1. Boot Camp Get the Most out of Your Subscription 1
    2. 2. Session Framework • New experience • Easy to use and access • Product features including auto, age and map • Questions 2
    3. 3. • Cole Directory Then & Now • Published in 1947 • Blue Book • Criss-cross directory of addresses and phone numbers • Today • In 2013 we delivered millions of expiring homeowner policy leads to thousands of agents. • “Cole has enabled us to reach new homeowner insurance prospects effectively and inexpensively.” -- John H., Insurance Agent 3
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    6. 6. Unlimited Auto Leads •212 million licensed drivers in America •Cole X-Dates provides unlimited auto leads •Driver’s contact info •Vehicle make, model, year VIN and Auto X-Date* •Plus, entire Cole X-Dates benefits including: •Home / Referral / Commercial / Life Leads / Mapping *Beta
    7. 7. Fingertip Prospecting
    8. 8. Get in on the Action 800-800-3271
    9. 9. Fingertip Prospecting Finding new customers… Finding new customers… 1. 2. 1)Expiration month & state 1)Expiration month & state 2)Zip code or street name 2)Zip code or street name 3)Mailing or telemarketing list? 3)Mailing or telemarketing list? 1-2-3… 1-2-3… Easy as Easy as 3. 9
    10. 10. Why Cole? • Timing is value. Where else can you get lists of homeowners in your area who’s policies are up for renewal by month? • We provide unlimited information. There are no hidden fees, contract or details in the small print. • Multi-Line leads create up-sell opportunities for bundled policies. Search results confirm homeowners with multiple cars and most lucrative homes rise to the top of the list. • Map more referrals. Pinpoint neighbors of your best customers by simply plotting points on a map. • Easy Exporting Options. Agents can export directly to labels, Excel and major carrier exports. 10
    11. 11. Jump Start Your Sales! • Customer care advisors: 800-283-2855 Monday-Friday 8 a.m.-5 p.m. CST 11
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    13. 13. Benefits • Just in time leads for direct mail and telemarketing. • Expiring homeowner policy leads plus: • auto/referral/commercial/condo owners/life • Unlimited searches and downloads. • List flexibility and compatibility. • Mapping tool to pinpoint customers/prospects by street/zip. • Dedicated coaching team. • Complimentary product and marketing webcasts and on-demand videos. 13