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Social Media for Business
 

Social Media for Business

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It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is. ...

It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is.
But with the rapid, and continued grow of such spaces, using Social Media as a platform to communicate, differentiate, and expose your brand has become a valuable component of small business strategy.

In this webinar, three main strategies are presented:


• Drive store traffic with Foursquare.
• Create a local network of consumers and businesses with Facebook.
• Offer instant promotions with Twitter.

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    Social Media for Business Social Media for Business Presentation Transcript

    • Social Media Not Just For Kids
    • Click to watch video.
    • Social Media Overview
      • “ Interaction among people, brands, and information.”
      • 500 million Facebook Users
      • 200 million Twitter Users
      But what does that mean for my business?
        • Why it’s important:
        • Build Awareness
        • Strengthen relationships with customers/prospects
        • Local Branding
        • How:
        • “ Like Box” on Profile
        • “ Tag” other pages using “@”
        • Talk about local events in your status updates
      Create a local network of consumers and businesses using Facebook
    • Like Box
    • Links created using the @ symbol
        • Why it’s important:
        • Real time impact
        • Anticipation
        • Gives reason to “follow” you
        • How:
        • Develop following
        • Determine valuable offer
        • Tweet!
      Offer instant promotions using Twitter TM
    • TM Read article
        • What is foursquare:
        • Location based marketing using a cell phone.
        • Why it’s important:
        • Both foursquare use, and smart-phone use are on the rise
        • More buzz = More store traffic = More sales
        • Foster customer loyalty
        • How:
        • foursquare.com/add_venue
        • Choose appropriate “badge”
        • Implement loyalty rewards program
      Drive store traffic using foursquare TM
        • Social Media is on the rise. Take advantage of it in your business.
        • Create a local network of consumers and businesses using Facebook
        • Offer instant Promotions using Twitter
        • Drive store traffic using Foursquare
      Review TM TM TM
    • 5 Action Points to Implement Today
      • Like local pages on Facebook
      • Update your Facebook status, tagging another local page
      • “ Follow” 5 experts on Twitter
      • “ Tweet” an offer
      • Create a foursquare account
    • Resources colecommunity.com socialmediaexaminer.com facebook.com/FacebookPages
    • 8