Social Media for Business
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Social Media for Business

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It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is....

It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is.
But with the rapid, and continued grow of such spaces, using Social Media as a platform to communicate, differentiate, and expose your brand has become a valuable component of small business strategy.

In this webinar, three main strategies are presented:


• Drive store traffic with Foursquare.
• Create a local network of consumers and businesses with Facebook.
• Offer instant promotions with Twitter.

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Social Media for Business Social Media for Business Presentation Transcript

  • Social Media Not Just For Kids
  • Click to watch video.
  • Social Media Overview
    • “ Interaction among people, brands, and information.”
    • 500 million Facebook Users
    • 200 million Twitter Users
    But what does that mean for my business?
      • Why it’s important:
      • Build Awareness
      • Strengthen relationships with customers/prospects
      • Local Branding
      • How:
      • “ Like Box” on Profile
      • “ Tag” other pages using “@”
      • Talk about local events in your status updates
    Create a local network of consumers and businesses using Facebook
  • Like Box
  • Links created using the @ symbol
      • Why it’s important:
      • Real time impact
      • Anticipation
      • Gives reason to “follow” you
      • How:
      • Develop following
      • Determine valuable offer
      • Tweet!
    Offer instant promotions using Twitter TM
  • TM “ Tweet” about a local event
      • What is foursquare:
      • Location based marketing using a cell phone.
      • Why it’s important:
      • Both foursquare use, and smart-phone use are on the rise
      • More buzz = More store traffic = More sales
      • Foster customer loyalty
      • How:
      • foursquare.com/add_venue
      • Choose appropriate “badge”
      • Implement loyalty rewards program
    Drive store traffic using foursquare TM
  • TM Peer Reviews
      • Social Media is on the rise. Take advantage of it in your business.
      • Create a local network of consumers and businesses using Facebook
      • Offer instant Promotions using Twitter
      • Drive store traffic using Foursquare
    Review TM TM TM
  • 5 Action Points to Implement Today
    • Like local pages on Facebook
    • Update your Facebook status, tagging another local page
    • “ Follow” 5 experts on Twitter
    • “ Tweet” an offer
    • Create a foursquare account
  • Resources colecommunity.com socialmediaexaminer.com facebook.com/FacebookPages
  • 8