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Social Media Not Just For Kids
Click to watch video.
Social Media Overview <ul><li>“ Interaction among people, brands, and information.” </li></ul><ul><li>500 million Facebook...
<ul><ul><li>Why it’s important: </li></ul></ul><ul><ul><li>Build Awareness </li></ul></ul><ul><ul><li>Strengthen relations...
Like Box
Links created using the @ symbol
<ul><ul><li>Why it’s important: </li></ul></ul><ul><ul><li>Real time impact </li></ul></ul><ul><ul><li>Anticipation </li><...
TM “ Tweet” about a local event
<ul><ul><li>What is foursquare: </li></ul></ul><ul><ul><li>Location based marketing using a cell phone. </li></ul></ul><ul...
TM Peer Reviews
<ul><ul><li>Social Media is on the rise. Take advantage of it in your business. </li></ul></ul><ul><ul><li>Create a local ...
5 Action Points to Implement Today <ul><li>Like local pages on Facebook </li></ul><ul><li>Update your Facebook status, tag...
Resources  colecommunity.com socialmediaexaminer.com facebook.com/FacebookPages
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Social Media for Business

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It isn’t uncommon to hear a local business owner laugh when asked if they have a Facebook page, or silently wonder what “a Twitter” is.
But with the rapid, and continued grow of such spaces, using Social Media as a platform to communicate, differentiate, and expose your brand has become a valuable component of small business strategy.

In this webinar, three main strategies are presented:


• Drive store traffic with Foursquare.
• Create a local network of consumers and businesses with Facebook.
• Offer instant promotions with Twitter.

Published in: Business, Technology
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Transcript of "Social Media for Business"

  1. 1. Social Media Not Just For Kids
  2. 2. Click to watch video.
  3. 3. Social Media Overview <ul><li>“ Interaction among people, brands, and information.” </li></ul><ul><li>500 million Facebook Users </li></ul><ul><li>200 million Twitter Users </li></ul>But what does that mean for my business?
  4. 4. <ul><ul><li>Why it’s important: </li></ul></ul><ul><ul><li>Build Awareness </li></ul></ul><ul><ul><li>Strengthen relationships with customers/prospects </li></ul></ul><ul><ul><li>Local Branding </li></ul></ul><ul><ul><li>How: </li></ul></ul><ul><ul><li>“ Like Box” on Profile </li></ul></ul><ul><ul><li>“ Tag” other pages using “@” </li></ul></ul><ul><ul><li>Talk about local events in your status updates </li></ul></ul>Create a local network of consumers and businesses using Facebook
  5. 5. Like Box
  6. 6. Links created using the @ symbol
  7. 7. <ul><ul><li>Why it’s important: </li></ul></ul><ul><ul><li>Real time impact </li></ul></ul><ul><ul><li>Anticipation </li></ul></ul><ul><ul><li>Gives reason to “follow” you </li></ul></ul><ul><ul><li>How: </li></ul></ul><ul><ul><li>Develop following </li></ul></ul><ul><ul><li>Determine valuable offer </li></ul></ul><ul><ul><li>Tweet! </li></ul></ul>Offer instant promotions using Twitter TM
  8. 8. TM “ Tweet” about a local event
  9. 9. <ul><ul><li>What is foursquare: </li></ul></ul><ul><ul><li>Location based marketing using a cell phone. </li></ul></ul><ul><ul><li>Why it’s important: </li></ul></ul><ul><ul><li>Both foursquare use, and smart-phone use are on the rise </li></ul></ul><ul><ul><li>More buzz = More store traffic = More sales </li></ul></ul><ul><ul><li>Foster customer loyalty </li></ul></ul><ul><ul><li>How: </li></ul></ul><ul><ul><li>foursquare.com/add_venue </li></ul></ul><ul><ul><li>Choose appropriate “badge” </li></ul></ul><ul><ul><li>Implement loyalty rewards program </li></ul></ul>Drive store traffic using foursquare TM
  10. 10. TM Peer Reviews
  11. 11. <ul><ul><li>Social Media is on the rise. Take advantage of it in your business. </li></ul></ul><ul><ul><li>Create a local network of consumers and businesses using Facebook </li></ul></ul><ul><ul><li>Offer instant Promotions using Twitter </li></ul></ul><ul><ul><li>Drive store traffic using Foursquare </li></ul></ul>Review TM TM TM
  12. 12. 5 Action Points to Implement Today <ul><li>Like local pages on Facebook </li></ul><ul><li>Update your Facebook status, tagging another local page </li></ul><ul><li>“ Follow” 5 experts on Twitter </li></ul><ul><li>“ Tweet” an offer </li></ul><ul><li>Create a foursquare account </li></ul>
  13. 13. Resources colecommunity.com socialmediaexaminer.com facebook.com/FacebookPages
  14. 14. 8
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