Lora Ullerich
Digital Media Specialist
Lora.Ullerich@coleinformation.com
Session Framework
Joy Gendusa
Founder & CEO
Postc...
Then and Now
Cole Directory
•Published in 1947
•“Blue Book”
•Crisscross directory of addresses
and phone numbers
Invaluabl...
Features:
• Webcasts
• Playbook
download
• Articles
• Buddy’s Blog
• Resources
Features:
• Webcasts
• Playbook
download
• Articles
• Buddy’s Blog
• Resources
1998: JOY & A FEW STAFF NOW: 200+ EMPLOYEES
BACK IN THE DAY
1998 NOW
DIRECT MAIL PROMO
Importance of a
good website.
Prospects
Prospects
Who Become
Customers
Prospects
Who
Leave
Without
Buying
95% of intereste...
Importance of IMMEDIATE follow-up.
Good Website:
Interest and trust in you instantly increases.
Bad Website:
Interest and trust in you instantly decreases.
What feeling does
your website give
visitors?
Spa - Relaxing
What feeling does
your website give
visitors?
Dental - Fun,
kid-friendly,
eases anxiety
What feeling does
your website give
visitors?
Lawyer – Trust,
credibility,
professionalism
8 Things
Every GREAT Website MUST
Include
1. Are the colors and
graphics inviting and
make the visitor want
to stay and read
more?
2. Is there a way to
capture the visitor’s
identity?
3. Is there contact
info on every
page?
4. Are there
pictures of
your product or
service?
5. An about us
page, pictures
of the staff and
owner.
6. Ratings,
reviews,
testimonials.
7. Video
content is
a must.
8. Blogging keeps
visitors coming
back and helps
increase search
engine rankings.
Companies that increase blogging from 3-5 times a month
to 6-8 times a month almost double their leads.
Companies with ove...
Split-Test New Ideas
35% Abandon Rate 27% Abandon Rate
Split-Test New Ideas
0.27% Conversion Rate 1.08% Conversion Rate
400%
INCREASE
6 Vital Hats of a Website
Development Company
1. Design and
aesthetic aspect
• Appropriate colors
• Professional, ideally
non-stock photos
• Familiarity, Logo
2. Marketing
Aspect
• Turning visitors into
leads
• Building Trust
• Benefits vs Features
3. SEO
(Search Engine
Optimization)
• Optimized Page Titles
• Site Organized Properly
• Ensure text is readable
by search ...
4. Copywriting
Aspect
• Optimized for SEO
• Proofread, no Errors
• Conversational
• Benefits vs. Featuresc
5. Programming
Aspect
• Tidy code
• Quick Load Time
• Cross Browser Tested
6. Tracking your
site aspect
• What pages are visited
the most?
• Which pages cause most
visitors to leave the site?
• Whi...
Contact info on home page
Images that relate to their
service
Form on home page to collect
visitors’ contact info
Images that relate to
their service
E-newsletter sign-up
on home page
Links to video tour
and advice blog
Colors and graphics are
not inviting and do not
make the visitor want
to stay and read more
Can’t immediately tell
what th...
No easily visible
contact information
No images of
products or services
No fill-in forms
Colors are
unappealing
Poorly programmed
No fill-out forms
Colors are
unappealing
Don't Make
Me Think
A common sense
approach to web
usability
-Steve Krug
Web Design
for ROI
Turning browsers into
buyers and prospects
into leads
-Lance Loveday
-Sandra Hiehaus
Template Sites
Start at $495 + $49/month
Custom Sites
Start at $1295
© 2012 PostCardMania, Inc. All Rights Reserved.
Quoted material by L. Ron Hubbard: © 1951,1958, 1961, 1965, 1967, 1974, 19...
MAX Out Website Leads with PostcardMania
MAX Out Website Leads with PostcardMania
MAX Out Website Leads with PostcardMania
MAX Out Website Leads with PostcardMania
MAX Out Website Leads with PostcardMania
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MAX Out Website Leads with PostcardMania

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Your website should be a lead generating machine, and this session teaches you all the fundamentals you need to maximize lead generation from your site and minimize lost and wasted leads. PostcardMania's Joy Gendusa joins us for another powerful Small Business Marketing 101 webcast. Plus, attendees will come away with a few lesser-known tricks to improve conversion even more!
Attend this session to learn:
- The importance of your website in your overall marketing strategy
- 8 things every GREAT website MUST include
- 6 vital things that your website development team MUST be able to do
- Website critiques — by Joy!

Published in: Education, Technology, Business
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  • ----- Meeting Notes (7/10/13 16:27) -----Me and Melissa super gung ho, do or die.. realization: If I'm not growing I'm shrinking - stable data: always be growing. HUBBARD MANAGEMENT SYSTEM
  • ----- Meeting Notes (7/10/13 16:27) -----first legit site - $30,000
  • ----- Meeting Notes (7/10/13 16:27) -----survey audience
  • MAX Out Website Leads with PostcardMania

    1. 1. Lora Ullerich Digital Media Specialist Lora.Ullerich@coleinformation.com Session Framework Joy Gendusa Founder & CEO PostcardMania www.postcardmania.com
    2. 2. Then and Now Cole Directory •Published in 1947 •“Blue Book” •Crisscross directory of addresses and phone numbers Invaluable information for: •Telemarketers •Debt collectors •Law enforcement Today, web-based lead generation for business
    3. 3. Features: • Webcasts • Playbook download • Articles • Buddy’s Blog • Resources
    4. 4. Features: • Webcasts • Playbook download • Articles • Buddy’s Blog • Resources
    5. 5. 1998: JOY & A FEW STAFF NOW: 200+ EMPLOYEES BACK IN THE DAY
    6. 6. 1998 NOW DIRECT MAIL PROMO
    7. 7. Importance of a good website. Prospects Prospects Who Become Customers Prospects Who Leave Without Buying 95% of interested prospects will visit your website before contacting you.
    8. 8. Importance of IMMEDIATE follow-up.
    9. 9. Good Website: Interest and trust in you instantly increases.
    10. 10. Bad Website: Interest and trust in you instantly decreases.
    11. 11. What feeling does your website give visitors? Spa - Relaxing
    12. 12. What feeling does your website give visitors? Dental - Fun, kid-friendly, eases anxiety
    13. 13. What feeling does your website give visitors? Lawyer – Trust, credibility, professionalism
    14. 14. 8 Things Every GREAT Website MUST Include
    15. 15. 1. Are the colors and graphics inviting and make the visitor want to stay and read more?
    16. 16. 2. Is there a way to capture the visitor’s identity?
    17. 17. 3. Is there contact info on every page?
    18. 18. 4. Are there pictures of your product or service?
    19. 19. 5. An about us page, pictures of the staff and owner.
    20. 20. 6. Ratings, reviews, testimonials.
    21. 21. 7. Video content is a must.
    22. 22. 8. Blogging keeps visitors coming back and helps increase search engine rankings.
    23. 23. Companies that increase blogging from 3-5 times a month to 6-8 times a month almost double their leads. Companies with over 200 blog articles generate more than 5 times the leads than those with 10 or fewer. The average company will see a 45% growth in traffic when increasing total number of blog articles from 11-20 to 21- 50 articles. www.blog.hubspot.com/blog/tabid/6307/bid/33742/12-revealing-charts-to-help-you-benchmark-your-business-blogging-performance-new-data.aspx
    24. 24. Split-Test New Ideas 35% Abandon Rate 27% Abandon Rate
    25. 25. Split-Test New Ideas 0.27% Conversion Rate 1.08% Conversion Rate 400% INCREASE
    26. 26. 6 Vital Hats of a Website Development Company
    27. 27. 1. Design and aesthetic aspect • Appropriate colors • Professional, ideally non-stock photos • Familiarity, Logo
    28. 28. 2. Marketing Aspect • Turning visitors into leads • Building Trust • Benefits vs Features
    29. 29. 3. SEO (Search Engine Optimization) • Optimized Page Titles • Site Organized Properly • Ensure text is readable by search engines
    30. 30. 4. Copywriting Aspect • Optimized for SEO • Proofread, no Errors • Conversational • Benefits vs. Featuresc
    31. 31. 5. Programming Aspect • Tidy code • Quick Load Time • Cross Browser Tested
    32. 32. 6. Tracking your site aspect • What pages are visited the most? • Which pages cause most visitors to leave the site? • Which pages do visitors spend the most time on?
    33. 33. Contact info on home page Images that relate to their service Form on home page to collect visitors’ contact info
    34. 34. Images that relate to their service E-newsletter sign-up on home page Links to video tour and advice blog
    35. 35. Colors and graphics are not inviting and do not make the visitor want to stay and read more Can’t immediately tell what they do or sell No way capture the visitors identity
    36. 36. No easily visible contact information No images of products or services No fill-in forms Colors are unappealing
    37. 37. Poorly programmed No fill-out forms Colors are unappealing
    38. 38. Don't Make Me Think A common sense approach to web usability -Steve Krug
    39. 39. Web Design for ROI Turning browsers into buyers and prospects into leads -Lance Loveday -Sandra Hiehaus
    40. 40. Template Sites Start at $495 + $49/month Custom Sites Start at $1295
    41. 41. © 2012 PostCardMania, Inc. All Rights Reserved. Quoted material by L. Ron Hubbard: © 1951,1958, 1961, 1965, 1967, 1974, 1975, 1977, 1979, 1984, 1990, 1991, 2001, 2007 L. Ron Hubbard Library. Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard. IA # 12051802

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