Cole Realty Resource Kick Start

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Sell the entire neighborhood rather than just one home with Cole Realty Resource. In minutes you'll learn how to target the neighbors of your just listed/just sold properties for direct mail and/or telemarketing campaigns. This powerful tool also provides fingertip prospecting of  renters, condo owners and businesses. You can get a bird's eye view and have access to unlimited searches and downloads throughout the duration of your subscription. Cole Realty Resource also empowers agents to:

• Farm a neighborhood using our Google Maps technology.
• Target prospects by home value, street, length of residence etc.
• Alert neighbors of your just listed/just sold properties.

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  • Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to:
    •Farm a neighborhood using our Google Mapping App
    •Target prospects by home value, street, length of residence etc.
    •Find potential first time home buyers by targeting renters
     
    We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers.
    During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses.
    If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.
  • Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it’s FREE!
    We invite you to take a look around, check out the site & use it as a resource for your needs.
  • In addition, we think realtors are most successful when you have support. That’s why we created an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself.
    We invite you to take a look around, check out the site & use it as a resource for your needs.
  • With Cole Realty Resource, this is fingertip prospecting & to see how this is done, let’s jump over to the live site & see you just how it works. Jeff Noehren is with customer care & we’re going to log in to Cole Lists just to see how simply this truly is.
    Simply log-on to Cole Lists with your username & password & check the user agreement & you can see there’s a pop up window that offers you free webinar options each month. I encourage you to sign up for these, if you haven’t already—just to see what they’re all about. We have a number of options to choose from including small business marketing 101, refresher, and a quick start to our products.
    You’ll see on this beginning page—there’s five options based on who you’d like to target—
    consumers
    businesses
    New Movers
    For your profession
    Customer Cloning
    let’s dive into the first search, Consumers…
  •  Be successful w/ cell phones by:
    Focusing on who answers the phone. If they no longer are tied to that address, they still answered which means it’s a “contact” for you. More contacts mean more possible leads.
    Focusing on the accurate phone numbers. As you can imagine, it’s a lot of extra work to get a cell phone versus a landline. Expect more disconnects but remember with Cole, you have unlimited phone numbers to call next.
    Expecting fewer people to answer their phone. Use powerful voice mails (need to add something here…)
    Expecting people to say, “wrong number” when in actuality, it’s them and they just don’t want to talk to you…
  • We’re so glad you’ve chosen Cole Realty Resource to jump start your sales. If you have additional questions or need assistance, our customer service number is …..1-800-283-2855 today.
    And be sure to check out Colecommunity.com. Where you can learn some great tips through our webinars—both new & recorded, read our blog & articles on colecommunity.com.
    Are there any questions?
  • Cole Realty Resource Kick Start

    1. 1. 1 Kick Start Tips to maximize your subscription.
    2. 2. Session Framework 2 • Powerful, easy to use tool • A number of different applications • Virtually prospect from your easy chair • Find neighbors of just listed/just sold • Door knocking/farm neighborhoods • Discover names and numbers of expireds • Connect buyers to their unlisted dream home • Intelligent mobile prospecting
    3. 3. Background •Cole Directory published in 1947. •Crisscross directory of addresses & phone numbers. •Invaluable information for a number of industries: •Telemarketing •Debt collection •Law enforcement Jack Cole •Today, web-based lead gen for real estate agents.
    4. 4. ColeCommunity.com
    5. 5. Fingertip Prospecting
    6. 6. 7
    7. 7. Intelligent Mobile Prospecting •Cole Home IQ allows Realtors to: •Gather intel directly from the curb •Helps with farming •Expireds •Build prospect lists while on the go 8
    8. 8. •$9.95/month •800-283-2855
    9. 9. Jump Start Your Sales • Customer care: • Monday-Friday • 8 a.m. – 5 p.m. CST 1-800-283-2855
    10. 10. 11

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