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Rich 115 via flickr
with Debra Ellis
dellis@wilsonellisconsulting.com
Lora Ullerich
Digital Media Specialist
Lora.Ullerich@coleinformation.com
Debra Ellis
Business Consultant
Wilson & Ellis Co...
3
• Cole Information
• Published in 1947
• Blue Book
• Criss-cross directory of addresses
and phone numbers
• Invaluable i...
4
5
Why Email?
• Simple
• Personal
• Effective
• Insight
• Lifespan
• Reach
• Affordable © 2014 Wilson & Ellis Consulting© 201...
5 Secrets to Success
1. Consistency
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
Showing Up is the Key to Success
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
• How to…
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
© 2014 Wilson & Ellis
Consulting
www....
How To…
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
• How to…
• Triggers
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Triggers
• Renewal
• Sign up
• Web Activity
• Inquiry
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
• How to…
• Triggers
• Industry Information
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Industry Information
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Industry Information
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Consistency
• How to…
• Triggers
• Industry Information
• Cards
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting...
Cards
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Cards
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
5 Secrets to Success
1. Consistency
2. Segmentation
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Segmentation
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Segmentation
Prospects:
• Source
• Qualification
• Activity
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Segmentation
Customers:
• Value
• Activity
• Source
• Qualification
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsul...
5 Secrets to Success
1. Consistency
2. Segmentation
3. Targeting
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsultin...
Targeting
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Targeting
• Ready to buy/Renewal
• Referral
• Source
• Industry Activity
• Channel Activity
© 2014 Wilson & Ellis
Consulti...
5 Secrets to Success
1. Consistency
2. Segmentation
3. Targeting
4. Customer Engagement
© 2014 Wilson & Ellis
Consulting
w...
Customer Engagement
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
Customer Engagement
What do you want your customers to do?
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
5 Secrets to Success
1. Consistency
2. Segmentation
3. Targeting
4. Customer Engagement
5. Continuous Improvement
© 2014 W...
Continuous Improvement
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
•Follow-up email
•20% off entire book
•Discount Code: Cole
Free Download
3 Tips Download Free
© 2014 Wilson & Ellis
Consul...
Contact
Debra Ellis
dellis@wilsonellisconsulting.com
© 2014 Wilson & Ellis
Consulting
www.wilsonellisconsulting.com
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Five Email Marketing Secrets

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Email marketing is evolving at a rapid pace. Gone are the days where small business owners could collect email address, send a promotional message and generate cash flow. Debra Ellis with Wilson & Ellis Consulting joins us for this Small Business Marketing 101 webcast to deliver 5 secrets to be successful and drive traffic and increase ROI. Debra will break down the new reality requirements which include:
• Segmentation
• Targeted Marketing
• Customer Engagement

Published in: Education
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Transcript of "Five Email Marketing Secrets "

  1. 1. Rich 115 via flickr with Debra Ellis dellis@wilsonellisconsulting.com
  2. 2. Lora Ullerich Digital Media Specialist Lora.Ullerich@coleinformation.com Debra Ellis Business Consultant Wilson & Ellis Consulting dellis@wilsonellisconsulting.com Session Framework
  3. 3. 3 • Cole Information • Published in 1947 • Blue Book • Criss-cross directory of addresses and phone numbers • Invaluable information for: • Telemarketing • Debt collection • Law enforcement • Today, web-based lead generation for small business. Then & Now
  4. 4. 4
  5. 5. 5
  6. 6. Why Email? • Simple • Personal • Effective • Insight • Lifespan • Reach • Affordable © 2014 Wilson & Ellis Consulting© 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  7. 7. 5 Secrets to Success 1. Consistency © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  8. 8. Consistency © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  9. 9. Consistency Showing Up is the Key to Success © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  10. 10. Consistency • How to… © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  11. 11. How To… © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  12. 12. Consistency • How to… • Triggers © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  13. 13. Triggers • Renewal • Sign up • Web Activity • Inquiry © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  14. 14. Consistency • How to… • Triggers • Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  15. 15. Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  16. 16. Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  17. 17. Consistency • How to… • Triggers • Industry Information • Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  18. 18. Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  19. 19. Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  20. 20. 5 Secrets to Success 1. Consistency 2. Segmentation © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  21. 21. Segmentation © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  22. 22. Segmentation Prospects: • Source • Qualification • Activity © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  23. 23. Segmentation Customers: • Value • Activity • Source • Qualification © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  24. 24. 5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  25. 25. Targeting © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  26. 26. Targeting • Ready to buy/Renewal • Referral • Source • Industry Activity • Channel Activity © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  27. 27. 5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting 4. Customer Engagement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  28. 28. Customer Engagement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  29. 29. Customer Engagement What do you want your customers to do? © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  30. 30. 5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting 4. Customer Engagement 5. Continuous Improvement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  31. 31. Continuous Improvement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  32. 32. •Follow-up email •20% off entire book •Discount Code: Cole Free Download 3 Tips Download Free © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
  33. 33. Contact Debra Ellis dellis@wilsonellisconsulting.com © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
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