Does the idea of cold calling cause dry mouth, upset stomach or sweaty palms? In business, cold calling remains one of the most effective sales strategy to get consumer’s attention, but it only works when it is done right. During this Small Business Marketing 101, Jeffrey Soell, the vice president of sales with CitaLinkCorp, joins us to give you the keys to cold calling success. He’ll go over the four keys to communication via phone, how to get past the gatekeeper and keep your prospect’s attention and interest. Plus, you’ll learn the number one vital tool you need to have for effective calls.