3 Reasons VoIP is Key to Lead Nurturing Success
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3 Reasons VoIP is Key to Lead Nurturing Success

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Cole Information and DYL's James Angel team up to provide details on how VoIP technology can take your small business to the next level. During this half-hour webinar, you'll learn what VoIP is and......

Cole Information and DYL's James Angel team up to provide details on how VoIP technology can take your small business to the next level. During this half-hour webinar, you'll learn what VoIP is and the benefits of using it in three crucial aspects of the lead nurturing process. If you are a marketer, in sales, or own your business, you don't want to miss this. You'll get relevant tips and techniques to improve your conversion and fill your sales pipeline.

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  • Good afternoon, I ’m Lora Ullerich, digital media specialist with Cole Information and today we’re talking about VoIP—what it is & how it can help your conversation, conversion & fill your pipeline.
  • First of all, let me introduce James Angel, who ’s the co-founder of DYL.com, formally dialyourleads.com. James what is your background and tell me about what dialyourleads.com and how businesses use your product to find new customers. DYL's James Angel team up to provide details on how VoIP technology can take your small business to the next level. During this half-hour webinar, you'll learn what VoIP is and the benefits of using it in three crucial aspects of the lead nurturing process. If you are a marketer, in sales, or own your business, you don't want to miss this. You'll get relevant tips and techniques to improve your conversion and fill your sales pipeline.
  • Discuss today's session. Today we ’re going to go over: DYL's James Angel team up to provide details on how VoIP technology can take your small business to the next level. During this half-hour webinar, you'll learn what VoIP is and the benefits of using it in three crucial aspects of the lead nurturing process. If you are a marketer, in sales, or own your business, you don't want to miss this. You'll get relevant tips and techniques to improve your conversion and fill your sales pipeline. And one lucky attendee will be $50 richer as we ’re giving away an Amazon gift card at the conclusion of today’s presentation.
  • We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
  • We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
  • Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it ’s FREE! We invite you to take a look around, check out the site & use it as a resource for your needs.
  • History: 1990 analog was superseded by digital In 2008, 80% of all new PBX lines installed internationally were VoIP
  • Voice over Internet Protocol, is a method for taking analog audio signals, like the kind you hear when you talk on the phone, and turning them into digital data that can be transmitted over the Internet VoIP allows both voice and data communications to be run over a single network. Voice over internet protocol is a technology that allows you to make telephone calls using a broadband Internet connection instead of a regular (or analog) phone line. VoIP is digital
  • In general phone service via VOIP costs less than equivalent service from traditional sources. This is largely a function of traditional phone services either being monopolies or government entities. Adding, Moving, and Changes to a traditional phone service are costly due to service calls and expensive labor to Physically Relocating Equipment Modify and Reprogram system software With VOIP Removing or Adding Service can be done on an easy interface you control. No Cost associated with moving phones. Moving a phone can be compared to the way laptop or computer is moved. Users can plug in the laptop and it will immediately be able to access email, applications and internet. Don’t pay for additional lines, Pay per User. One User can have up to 6 inbound calls come in without going to voicemail depending on what voip phone you purchase. Reduce Phone Cost in half Avg User Cost using VOIP: $37
  • VOIP- Sufficient Internet Access, Less Equipment, Some Down Time Land Line- Bulky Equipment, 0 Downtime
  • VOIP will go down a couple hours a year due to internet failure or service provider issues. Is saving 2000 to 4000 ok if you are down for a few hours?
  • Have two internet providers and have them separate. If one provider goes down you can switch over the Ethernet cable to phones from computer to have inbound telephone access.
  • Upload Speed is the key component for VoIP service. Not Download Speeds when looking for the power of your office internet usage 5-15 phones would need to have around 1-2 mbps upload.
  • Start with VOIP Advantages: Activate Employee phones online within minutes Never loose prospect or clients information See who is calling and their account will pop up on screen to eliminate customer service lengthy calls. - Add phone numbers within minutes - No Technicians coming to office, you have easy to use interface to add, change or remover features - Applications since data is transmitted through voip. Remove Inbound Users Connections( like additional lines with traditional phone providers) therefore cut cost until you rebound your workforce. VOIP Phones with Ethernet Cable Plugged into It( No Back Room Phone Switch) Moving cost for traditional phone system cost around $1100
  • 1. Let the data show who your best producers are, appointments set/time spent on dialer       a. Create incentives to push the worst producers to compete.  Or let them go. 2. Let the data show multiple paths for lead nurturing, for instance:       a. Follow up with leads at set periods. 1 month, 3 month, 5 months out from initial contact.       b. Reach out to prospects at set points such as birthdays automatically. 3. Use periodic re-engagements for existing customers to check in on current state of relationship and or upsell.       a. I know you have been a customer now for 3 months.  How have you been enjoying our product? Service? Plug, Activate, and use phones anywhere you have access to internet. This is great for remote employees or the business owner to have home office connected to the same phone system. No precious cell phone minutes used.
  • Listen to voicemails immediately. Like Iphone or Anaroid phone Email is sent to you with the person, their voicemail message and contact link therfore you can forward it to a staff member to immediately resolve issues. Decrease paper in the office while insuring your files are backed up forever. Online faxes are attached to that person record in dyl system Route calls with ring groups, follow me features, forward after hour calls to corporate client support center.
  • Buy specific number you purchase and attach it to direct mail. See inbound call ratios to track the provider of your direct mail. Integrated dialer used. Send out Direct Mail, Call Through Cole Data using dialer. Run Reports on effective ROI, Employee production 15% of the sale is what your staff is saying to potential clients. Monitor them to help them overcome fears of closing the sales. Make sure your client support is saying the right thing to clients. This will help with your own referrals and word of mouth marketing
  • -Never Loose a Prospect or Clients phone and contact information - Demo System
  • Are there any questions? Thank you for joining us on this small business marketing 101 webinar

Transcript

  • 1. 1
  • 2. Session Framework James Angel Co-founder Lora Ullerich Digital Media Specialist Cole Information
  • 3. Session Framework Session Framework•Benefits of VoIP.•Impact for small businesses.•Dialing to find new customers.•Five action points.
  • 4. Then and NowCole Directory • Published in 1947 • “Blue Book” • Crisscross directory of addresses and phone numbersInvaluable information for a number ofindustries: • Telemarketing • Debt collection • Law enforcementToday, web-based lead generation forbusiness
  • 5. Features: • Webinars • Playbook download • Articles • Buddy’s Blog • Resources
  • 6. What is VoIP•Stands for Voice over Internet Protocol (VoIP).•Provides access to voice communication without theneed for phone lines.•VoIP = lowers costs and increases productivity.
  • 7. How Does VoIP Work?•Phone calls travel over the Internet as data,like email does.•Users make and receive callsusing feature-rich IP phones.
  • 8. Why Move to VoIP?•User features and capabilities conventionaltechnology can’t offer including: •Better sound quality. •Reduced telecommunication costs. •More agility when it comes to scaling their telephone systems. 9
  • 9. VoIP Challenges•Opportunity costs of Land line vs. VoIP•Internet failures due to: •Upstream connectivity •Name server failure •Local router/other hardware issues 10
  • 10. VoIP Challenges•Internet Failure 2/3 times/year is typical. •Is added value of VoIP tool sets worth potential loss of business? •Are there two Internet sources in place to avoid interruption? •Industry standards are 99% uptime. 11
  • 11. Bandwidth•Best to have two Internet sources: •One for VoIP service specifically. •One for general Internet Issues.•Understand asynchronous connections •Connections which allow slower uploads can be greatly disrupted (Eg. Email attachments, Youtube uploads). •Office 365, Google Apps & social media properties (Eg. Facebook) require enormous bandwidth. 12
  • 12. Filter to Figure Usage•Determine light, medium or heavy User? •Is VOIP in use at the office, and how many users? •How much email is being sent & received/day/user? •Is cloud email like Google Apps being used? •Are other cloud services (Salesforce/Quickbooks Online) used? •Is content filtering an option? •Are any public facing web servers hosted internally? •Are social media outlets open for usage/banned? •Does online backup (i.e. CrashPlan) play a role in core backup needs?
  • 13. Bandwidth ExampleOffice of 20 users: •5 (heavy users) x 120 (Kbps usage weight) = 600Kbps •5 (medium users) x 80 (Kbps usage weight) = 400Kbps •10 (light users) x 50 (Kbps usage weight) = 500Kbps •Bandwidth Needed = 1500Kbps or 1.5Mbps 14
  • 14. 5 Tips to get Started with VOIP Today1. Figure out how much bandwidth you will need basedon the size of your office/needs.2. Get 2 different Internet providers.3. Identify the best vendor for your VoIP package.4. Tie your sales process & lead nurturing process intoyour VoIP package.5. Tie your marketing efforts into your VoIP package. 15
  • 15. VoIP Advantages•Managing affordable growth: •Ease of adding/removing features •Less hardware •Restructuring networks •Cost is approximately $75-$250/cable run, depends on length & complexity. •New phones can cost $50-$750 16
  • 16. VoIP Advantages•Data mining •Show you top producers. •Re-engagements for existing customers •Indicate next communication direction.•Take your phone system with you: •Access to a broadband connection •Extensions anywhere in the world. 17
  • 17. VoIP Advantages•All messages routed to one place. • Voice mail and faxes automatically forwarded to email. •Allows for easy next steps.•Increase productivity by up to 3.9 hours/week: •VoIP phone numbers can simultaneously ring on multiple devices—such as your cell and landline phones. •Eliminates phone tag. 18
  • 18. 3 Aspects of Lead Gen•2 Pronged Outbound: •Direct Mail •Campaign Dialing•Inbound: •VoIP Recording •Training •Communication •Dispute Management 19
  • 19. 3 Aspects of Lead Gen•Reporting: •Programmatic outbound contacts •Developed history and notes •Track inbound calls to Cole Information for ROI 20
  • 20. 8