1
Session Framework
• Michael Mitilier
• CEO & Author

• ruleofthumbbiz.com
• Lora Ullerich
• Digital Media Specialist
• Col...
Session Framework
• 3 LinkedIn tweaks to generate leads.
• Two bonus ideas to optimize your company page.
• 5 things you c...
•Cole Information

Then & Now

•Published in 1947
•Blue Book
•Criss-cross directory of addresses
and phone numbers

•Inval...
5
6
Should I Be Using

83%

of B-2-B marketers are using LinkedIn
Source: Content Marketing Institute (October 2012)

33% | 52...
What’s the difference?

• Group
• Company Page
Establish A Presence
Inform about what you do
Share your expertise
Promote your products/services
Build relationships
Establish A Presence
Establish A Presence
Company Pages Construction Checklist
 Update your profile image and info often to keep it current
an...
Attract Followers
 Leverage your biggest brand advocates
 Employees
 Current clients
 Your connections
 Consider pay ...
13
Cross Promote
Add to digital and print collateral
including:
Digital
Print
Engage with Followers
 Start a conversation
 Post status updates that link to rich content
 Invite conversations
 Incl...
16
Engage with Followers
Engage with Followers
 Optimal posts often happen during office hours
 Keep updates brief, professional and post
once/tw...
Brand Intensity
 Recommendations
 Shares
 Likes
 Endorsements
Brand Intensity
Analyze to Perfection
Your post and updates’
“Engagement Rate” is an
important Key Performance
Indicator (KPI)
Analyze to Perfection
5 Action Points
•Update your professional profile and your
company’s LinkedIn profile.
•Add products and a contact to your...
Contact Mission Control
Michael Mitilier
Author
Rule of Thumb for Business

michael@ruleofthumbbiz.com

facebook.com/ruleo...
25
Upcoming SlideShare
Loading in …5
×

3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page

490 views
400 views

Published on

LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:

• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
490
On SlideShare
0
From Embeds
0
Number of Embeds
233
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thanks for joining us for the Small Business Marketing 101 webcast: 3 tactics to ensure your next sale is around the corner.
  • My Name is Lora Ullerich & I’m happy to be joined with Michael Mitilier, CEO & Author of ruleofthumb biz.
    Michael Mitilier is the Founder of the Rule of Thumb for Business book series and Author of “Rule of Thumb: A Guide to Small Business Basics”. He has over 25 year of experience in delivering, planning, and implementing training programs. Michael spent 13 years building a training and development company before being diagnosed with lymphoma in 2004. He is a survivor at all levels! That year, his love for life and others took Michael in a different direction and he decided to use his innate talents and lifelong results-oriented attitude to help nonprofits achieve their missions and goals. Michael joined the Nonprofit Association of the Midlands (NAM) as their Director of Member Services. Always looking up and beyond, he founded and led the Small Business Association of the Midlands. Michael is currently the Director of the Small Business Academy for the AIM Institute and a certified Gallup Entrepreneur Acceleration System Guide.
  • Today we’re going to cover some 3 LinkedIn tweaks you can make to generate leads for your small business through this powerful social media tool. In addition, Michael w/ share two bonus ideas that will help continue to
    engage with both followers and prospects all the while continuing to build your brand and fine tune your message.
    In addition, one lucky attendee will walk away with a $50 Amazon giftcard at the end of today’s webcast—so be sure to stay for that because you may get your name called!
  • Before we get started, a little background about our company.
  • We also have an online community, Cole Community.
  • Has free downloads including marketing playbooks & also scripts
    Webcasts
    Buddy’s blog
    Articles and other resources
    www.colecommunity.com
    Before we get started, we wanted to get a pulse of today’s audience, so I’m going to launch the poll.
    How do you currently market to your neighbors?
    Through traditional marketing
    Digital marketing
    Social media marketing
    A combination of all types
    Or you’re not currently marketing right now
  • UPDATED 10/2012 CH83% of marketers are using LinkedIn
    Content Marketing Institute B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends- North America, October 2012
    http://www.slideshare.net/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth-america-14855770
    33% of Non-profits and 52% of
    Associations using LinkedIn
    Nonprofit Social Network Survey Report, 2009
  • Groups help:
    Build more awareness with your target markets
    Position you and/or your company as an industry thought leader
    Nurture valuable industry relationships
    Showcase and highlight your own thought leadership content
    Generate interest and inquiries for your company
    Convert group members to subscribers and advocates for your brand
  • Cross promote Add your social media spaces to both digital & print collateral including
    Email signatures
    Webpages
    Postcards, book marks, posters, fliers
  • Real estate is a relationship business
    People do business with people they know and trust
  • 3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn Page

    1. 1. 1
    2. 2. Session Framework • Michael Mitilier • CEO & Author • ruleofthumbbiz.com • Lora Ullerich • Digital Media Specialist • Coleinformation.com 2
    3. 3. Session Framework • 3 LinkedIn tweaks to generate leads. • Two bonus ideas to optimize your company page. • 5 things you can do today. • Questions? 3
    4. 4. •Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4
    5. 5. 5
    6. 6. 6
    7. 7. Should I Be Using 83% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute (October 2012) 33% | 52% Nonprofits and Associations using LinkedIn Source: Nonprofit Social Network Survey Report ?
    8. 8. What’s the difference? • Group • Company Page
    9. 9. Establish A Presence Inform about what you do Share your expertise Promote your products/services Build relationships
    10. 10. Establish A Presence
    11. 11. Establish A Presence Company Pages Construction Checklist  Update your profile image and info often to keep it current and fresh  Tell your brand story in a compelling biography  Spotlight employees, customers and products  Feature products and services to catch the eye of your target audience  Add SEO indexing to ensure maximum exposure when searched  Be creative
    12. 12. Attract Followers  Leverage your biggest brand advocates  Employees  Current clients  Your connections  Consider pay per click ads
    13. 13. 13
    14. 14. Cross Promote Add to digital and print collateral including: Digital Print
    15. 15. Engage with Followers  Start a conversation  Post status updates that link to rich content  Invite conversations  Include creative & thought-provoking images
    16. 16. 16
    17. 17. Engage with Followers
    18. 18. Engage with Followers  Optimal posts often happen during office hours  Keep updates brief, professional and post once/twice a day  Rotate updates between linked posts, images, video and engaging comments  Get employees involved  Ask for engagement (every once in awhile)
    19. 19. Brand Intensity  Recommendations  Shares  Likes  Endorsements
    20. 20. Brand Intensity
    21. 21. Analyze to Perfection Your post and updates’ “Engagement Rate” is an important Key Performance Indicator (KPI)
    22. 22. Analyze to Perfection
    23. 23. 5 Action Points •Update your professional profile and your company’s LinkedIn profile. •Add products and a contact to your page. •Consider creating a group. •Consider sponsoring a story. •Cross promote via social, digital and print.
    24. 24. Contact Mission Control Michael Mitilier Author Rule of Thumb for Business michael@ruleofthumbbiz.com facebook.com/ruleofthumbbiz twitter.cm/ruleofthumbbiz Linkedin.com/ruleofthumbbiz
    25. 25. 25

    ×