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Emerging Trends for Engaging Communities
 

Emerging Trends for Engaging Communities

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Presented mostly to newspaper and communications people.

Presented mostly to newspaper and communications people.

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    Emerging Trends for Engaging Communities Emerging Trends for Engaging Communities Presentation Transcript

    • Emerging Trends for Connecting Communities Cole W. Camplese Director, Education Technology Services The Pennsylvania State University
    • Audiences http://www.flickr.com/photos/f-r-a-n-k/515745060/
    • Short eTtention Span
    • New Opportunities “Technology is only technology to those born before technology.” --Alan Kay
    • New Expectations • Always available layer of access to all devices • Multiple ways to connect, consume, and produce media • Technology that match what can be done on the outside
    • New Complexity Home Media Ecology Adapted from Tom Wolzien, Sanford C. Bernstein & Co. Lee Rainie, Pew Internet and American Life Project
    • 1975 Product Route to Home Display Local Storage
    • Today Product Route to Home Display Local Storage
    • Tomorrow Product Route to Home Display Local Storage
    • Do you remember the first Internet?
    • Web 1.0 • The first time around the web was: • Very static • Hard to create for Photo Credit: Gregory Williams via Flickr
    • HTML
    • Web 1.0 • The first time around the web was: • Very static • Hard to create for • A one way platform (except for commerce) Originally built to allow scientists and researchers to share and collaborate at a Photo Credit: Gregory Williams via Flickr distance.
    • Web 1.0
    • Web 1.0
    • Web 2.0 “architecture of participation” --Tim O’Reilly
    • Let’s just simplify ...
    • Web 2.0 • For our conversation, Web 2.0 is: • Easy • Available • Collaborative • Web 2.0 is participation • Web 2.0 is people
    • Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: • RSS • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
    • Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: Enabling new types of • RSS conversations • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
    • So, what are we afraid of?
    • This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
    • This Changes Everything Search is research • How we access information • How we connect with media • How they control media • How they create media
    • This Changes Everything 40% of our students watch TV on their • How we access information computer • How we connect with media • How they control media • How they create media
    • This Changes Everything • How we access informationDVR/TiVo is the way to • How we connect with media consume • How they control media • How they create media
    • This Changes Everything • How we access information • How we connect with media at PSU create media 33% • How they control media • How they create media
    • This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
    • Three Themes to Consider • Social spaces • User-created content • Mobility
    • Social Spaces Trend 1
    • Social Spaces • Environments that enable: • Profile creation • FOAF opportunities • Ad hoc group formation • Connections and collaboration
    • FaceBook • Nationally 75-85% of College students are in the FaceBook • 83% of PSU students are in the FB 8% are starting in High School ... today • 60% log in daily and 80% update their profiles several times a month!
    • “I just can’t be a college student without Facebook”
    • What other brands have this loyalty?
    • 23% spend more than 5 hours a week in these spaces
    • Social Opportunities
    • PSU Library FB Application • First day available nearly 900 students added the application • About 2,000 current users • Hundreds of searches a day out of the FB
    • 32 Answer One Question
    • Followers • People that follow you see all your updates • Can send direct (private) messages • Can send a public message using @username
    • So what? (mash-up)
    • Love to say we’re number one, but I’ll take second place in a crowded space! #2 out of 64,400,000 results
    • Analytics
    • Analytics
    • Real Time Woopra
    • Real Time Woopra
    • So What! • Connected communities are changing the speed at which conversations and information are created: • VA Tech support • PSU Football ticket lottery PSU students at the Blue and White Spring Game. • Don’t think it is only 18-24 year olds!
    • User Created Content Trend 2
    • Active Participation • The audience is no longer the passive component to the story • Nearly 50% of online teens are actively sharing their content online (22% of adults)
    • Teens & User Created Content • 64% engage in at least one form of content creation • Girls dominate most elements of content creation: • 35% of teen girls blog, while only 20% of boys do • 54% of girls post photos, while only 40% of boys do • Boys are nearly twice as likely to have posted videos online
    • Why?
    • The Conversation • They like the conversation it creates • Nearly half post their pictures where others can see them • 89% of them report that people comment on them some of the time • Most use social networks to control access • They use a whole host of modes to communicate: • Cell, Text, IM, and email
    • Blogging
    • Trying to Define Blog ... • Started as a place for personal reflection, storytelling, etc • Posts are individual entries • Posts can be commented on by any visitor to the site • Blogs are powerful personal content management spaces
    • Why Blogs?
    • Teen Blogging & Gender • 35% of online 40 teenage girls have 30 35 created a blog 20 • 20% of online 20 boys have done 10 so 0 Girls Boys Pew Internet and American Life
    • The Blogoshpere http://www.technorati.com/blogging/state-of-the-blogosphere/
    • Bloggers • On average: • have been writing for three years • report positive impacts on their lives • increased speaking, publishing, and advancement • 3 out of 4 are college graduates (42% have attended grad school)
    • Traditional Web Publishing Model
    • Authoring
    • HTML
    • Authoring
    • Authoring Publishing
    • Publishing
    • Authoring Publishing
    • Authoring Publishing Browsing
    • Rinse & Repeat
    • The Blog Model
    • Authenticate
    • Type
    • Publish
    • Blogs = Instant Publishing
    • Empowering New Types of Conversations
    • Another Example
    • Where social meets user generated.
    • Internet users watched 10 billion videos online in December 2007. http://www.comscore.com/press/release.asp?press=2051
    • 33% of PSU students reported making at least one digital media piece last year.
    • 33% of PSU faculty reported using youtube as a teaching tool last year.
    • Something More Interesting
    • New conversations.
    • It is at once the most private space because it is your bedroom, but it could possibly also be the most public place because of the affordances.
    • YOUTUBE DOT COM Theme Song by Irving Fields
    • YOUTUBE DOT COM Theme Song by Irving Fields
    • Re: YouTube Dot Com Theme Song
    • Re: YouTube Dot Com Theme Song
    • Mashed up over 2,000 times.
    • Mashed up over 2,000 times.
    • April 2007 19.5 Million Views
    • April 2007 19.5 Million Views
    • August 2007
    • August 2007
    • Mash-ups
    • My Point
    • My Point (I do have one ... really)
    • It is critical to remember that they are active participants and we need to give them opportunities to engage.
    • Mobility Trend 3
    • Defined • Cell phones • MP3 • Digital Cameras • Content Devices
    • Mobile Phones • Nationally: • 73% of adults own cell phones • 63% of teens own them • At PSU 93% own a cell phone We dispose 426,000 a day.
    • Numbers 5, 6, & 18 are cell specific
    • Mobility: MP3 Player Ownership 55+ 5% 35-54 13% 25-34 30% 18-24 30% 12-17 54% Female 16% Male 24% Total 20% 0% 15% 30% 45% 60% MP3 Ownership Data TEMPO MP3 Ownership Study, June 2006
    • PSU MP3 Player Ownership 40% iPod Other than iPod Do Not Own 47% 13% 87% of PSU students own an MP3 Player 2007 Penn State Student Survey
    • Podcasts at Penn State http://itunes.psu.edu
    • What is Podcasting? • More than just audio on the web • Selectively subscribed to by users • RSS delivers the enclosed file (any type of file) to the subscriber automatically
    • Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits
    • Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits Today Google returned 200,500,000 results
    • Podcast Shows at PSU • WPSU • Research Unplugged • Center for the Performing Arts • Conferences - TLT Symposium • Colleges & Campuses • ETS Talk
    • Podcast Shows at PSUws ho • WPSU t S • Research Unplugged a s c Arts o d • Center for the Performing • P U Conferences - TLT Symposium S P • Colleges & Campuses 0 • ETS Talk 5 5
    • iTunes U Directory PSU is one of dozens of schools included.
    • Content is King • New devices are emerging where content acquisition is as simple as with a laptop • Small handheld devices where content comes to you • Textbooks, magazines, and blogs
    • Amazon Kindle ePaper • WIFI • Store, Manage, & Acquire Content
    • So What! • Access is changed • The notion of presence is altered • Conversations never end • The notion of availability has been altered forever • The creation, acquisition, and consumption of media has become an on the go activity
    • Questions?