Emerging Trends for Engaging Communities

Emerging Trends for Connecting Communities Cole W. Camplese Director, Education Technology Services The Pennsylvania State University

Audiences http://www.ﬂickr.com/photos/f-r-a-n-k/515745060/

Short eTtention Span

New Opportunities “Technology is only technology to those born before technology.” --Alan Kay

New Expectations • Always available layer of access to all devices • Multiple ways to connect, consume, and produce media • Technology that match what can be done on the outside

New Complexity Home Media Ecology Adapted from Tom Wolzien, Sanford C. Bernstein & Co. Lee Rainie, Pew Internet and American Life Project

1975 Product Route to Home Display Local Storage

Today Product Route to Home Display Local Storage

Tomorrow Product Route to Home Display Local Storage

Do you remember the ﬁrst Internet?

Web 1.0 • The ﬁrst time around the web was: • Very static • Hard to create for Photo Credit: Gregory Williams via Flickr

HTML

Web 1.0 • The ﬁrst time around the web was: • Very static • Hard to create for • A one way platform (except for commerce) Originally built to allow scientists and researchers to share and collaborate at a Photo Credit: Gregory Williams via Flickr distance.

Web 1.0

Web 2.0 “architecture of participation” --Tim O’Reilly

Let’s just simplify ...

Web 2.0 • For our conversation, Web 2.0 is: • Easy • Available • Collaborative • Web 2.0 is participation • Web 2.0 is people

Key Web 2.0 Technologies • The ﬁrst killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: • RSS • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing

Key Web 2.0 Technologies • The ﬁrst killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: Enabling new types of • RSS conversations • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing

So, what are we afraid of?

This Changes Everything • How we access information • How we connect with media • How they control media • How they create media

This Changes Everything Search is research • How we access information • How we connect with media • How they control media • How they create media

This Changes Everything 40% of our students watch TV on their • How we access information computer • How we connect with media • How they control media • How they create media

This Changes Everything • How we access informationDVR/TiVo is the way to • How we connect with media consume • How they control media • How they create media

This Changes Everything • How we access information • How we connect with media at PSU create media 33% • How they control media • How they create media

This Changes Everything • How we access information • How we connect with media • How they control media • How they create media

Three Themes to Consider • Social spaces • User-created content • Mobility

Social Spaces Trend 1

Social Spaces • Environments that enable: • Proﬁle creation • FOAF opportunities • Ad hoc group formation • Connections and collaboration

FaceBook • Nationally 75-85% of College students are in the FaceBook • 83% of PSU students are in the FB 8% are starting in High School ... today • 60% log in daily and 80% update their proﬁles several times a month!

“I just can’t be a college student without Facebook”

What other brands have this loyalty?

23% spend more than 5 hours a week in these spaces

Social Opportunities

PSU Library FB Application • First day available nearly 900 students added the application • About 2,000 current users • Hundreds of searches a day out of the FB

32 Answer One Question

Followers • People that follow you see all your updates • Can send direct (private) messages • Can send a public message using @username

So what? (mash-up)

Love to say we’re number one, but I’ll take second place in a crowded space! #2 out of 64,400,000 results

Analytics

Real Time Woopra

So What! • Connected communities are changing the speed at which conversations and information are created: • VA Tech support • PSU Football ticket lottery PSU students at the Blue and White Spring Game. • Don’t think it is only 18-24 year olds!

User Created Content Trend 2

Active Participation • The audience is no longer the passive component to the story • Nearly 50% of online teens are actively sharing their content online (22% of adults)

Teens & User Created Content • 64% engage in at least one form of content creation • Girls dominate most elements of content creation: • 35% of teen girls blog, while only 20% of boys do • 54% of girls post photos, while only 40% of boys do • Boys are nearly twice as likely to have posted videos online

Why?

The Conversation • They like the conversation it creates • Nearly half post their pictures where others can see them • 89% of them report that people comment on them some of the time • Most use social networks to control access • They use a whole host of modes to communicate: • Cell, Text, IM, and email

Blogging

Trying to Deﬁne Blog ... • Started as a place for personal reﬂection, storytelling, etc • Posts are individual entries • Posts can be commented on by any visitor to the site • Blogs are powerful personal content management spaces

Why Blogs?

Teen Blogging & Gender • 35% of online 40 teenage girls have 30 35 created a blog 20 • 20% of online 20 boys have done 10 so 0 Girls Boys Pew Internet and American Life

The Blogoshpere http://www.technorati.com/blogging/state-of-the-blogosphere/

Bloggers • On average: • have been writing for three years • report positive impacts on their lives • increased speaking, publishing, and advancement • 3 out of 4 are college graduates (42% have attended grad school)

Traditional Web Publishing Model

Authoring

HTML

Authoring

Authoring Publishing

Publishing

Authoring Publishing

Authoring Publishing Browsing

Rinse & Repeat

The Blog Model

Authenticate

Type

Publish

Blogs = Instant Publishing

Empowering New Types of Conversations

Another Example

Where social meets user generated.

Internet users watched 10 billion videos online in December 2007. http://www.comscore.com/press/release.asp?press=2051

33% of PSU students reported making at least one digital media piece last year.

33% of PSU faculty reported using youtube as a teaching tool last year.

Something More Interesting

New conversations.

It is at once the most private space because it is your bedroom, but it could possibly also be the most public place because of the affordances.

YOUTUBE DOT COM Theme Song by Irving Fields

Re: YouTube Dot Com Theme Song

Mashed up over 2,000 times.

April 2007 19.5 Million Views

August 2007

Mash-ups

My Point

My Point (I do have one ... really)

It is critical to remember that they are active participants and we need to give them opportunities to engage.

Mobility Trend 3

Deﬁned • Cell phones • MP3 • Digital Cameras • Content Devices

Mobile Phones • Nationally: • 73% of adults own cell phones • 63% of teens own them • At PSU 93% own a cell phone We dispose 426,000 a day.

Numbers 5, 6, & 18 are cell speciﬁc

Mobility: MP3 Player Ownership 55+ 5% 35-54 13% 25-34 30% 18-24 30% 12-17 54% Female 16% Male 24% Total 20% 0% 15% 30% 45% 60% MP3 Ownership Data TEMPO MP3 Ownership Study, June 2006

PSU MP3 Player Ownership 40% iPod Other than iPod Do Not Own 47% 13% 87% of PSU students own an MP3 Player 2007 Penn State Student Survey

Podcasts at Penn State http://itunes.psu.edu

What is Podcasting? • More than just audio on the web • Selectively subscribed to by users • RSS delivers the enclosed ﬁle (any type of ﬁle) to the subscriber automatically

Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits

Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits Today Google returned 200,500,000 results

Podcast Shows at PSU • WPSU • Research Unplugged • Center for the Performing Arts • Conferences - TLT Symposium • Colleges & Campuses • ETS Talk

Podcast Shows at PSUws ho • WPSU t S • Research Unplugged a s c Arts o d • Center for the Performing • P U Conferences - TLT Symposium S P • Colleges & Campuses 0 • ETS Talk 5 5

iTunes U Directory PSU is one of dozens of schools included.

Content is King • New devices are emerging where content acquisition is as simple as with a laptop • Small handheld devices where content comes to you • Textbooks, magazines, and blogs

Amazon Kindle ePaper • WIFI • Store, Manage, & Acquire Content

So What! • Access is changed • The notion of presence is altered • Conversations never end • The notion of availability has been altered forever • The creation, acquisition, and consumption of media has become an on the go activity

Questions?

Emerging Trends for Engaging Communities

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