Emerging Trends for Engaging Communities

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  • + johnmeier1 John Meier 11 months ago
    This has always been one of my favorite presentations. If I could come up with 150+ slides, I would use Cole’s technique.
  • + jedifredi Fred DeCock 11 months ago
    Fantastic, eye-opening, insightful.
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Emerging Trends for Engaging Communities - Presentation Transcript

  1. Emerging Trends for Connecting Communities Cole W. Camplese Director, Education Technology Services The Pennsylvania State University
  2. Audiences http://www.flickr.com/photos/f-r-a-n-k/515745060/
  3. Short eTtention Span
  4. New Opportunities “Technology is only technology to those born before technology.” --Alan Kay
  5. New Expectations • Always available layer of access to all devices • Multiple ways to connect, consume, and produce media • Technology that match what can be done on the outside
  6. New Complexity Home Media Ecology Adapted from Tom Wolzien, Sanford C. Bernstein & Co. Lee Rainie, Pew Internet and American Life Project
  7. 1975 Product Route to Home Display Local Storage
  8. Today Product Route to Home Display Local Storage
  9. Tomorrow Product Route to Home Display Local Storage
  10. Do you remember the first Internet?
  11. Web 1.0 • The first time around the web was: • Very static • Hard to create for Photo Credit: Gregory Williams via Flickr
  12. HTML
  13. Web 1.0 • The first time around the web was: • Very static • Hard to create for • A one way platform (except for commerce) Originally built to allow scientists and researchers to share and collaborate at a Photo Credit: Gregory Williams via Flickr distance.
  14. Web 1.0
  15. Web 1.0
  16. Web 2.0 “architecture of participation” --Tim O’Reilly
  17. Let’s just simplify ...
  18. Web 2.0 • For our conversation, Web 2.0 is: • Easy • Available • Collaborative • Web 2.0 is participation • Web 2.0 is people
  19. Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: • RSS • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
  20. Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: Enabling new types of • RSS conversations • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
  21. So, what are we afraid of?
  22. This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
  23. This Changes Everything Search is research • How we access information • How we connect with media • How they control media • How they create media
  24. This Changes Everything 40% of our students watch TV on their • How we access information computer • How we connect with media • How they control media • How they create media
  25. This Changes Everything • How we access informationDVR/TiVo is the way to • How we connect with media consume • How they control media • How they create media
  26. This Changes Everything • How we access information • How we connect with media at PSU create media 33% • How they control media • How they create media
  27. This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
  28. Three Themes to Consider • Social spaces • User-created content • Mobility
  29. Social Spaces Trend 1
  30. Social Spaces • Environments that enable: • Profile creation • FOAF opportunities • Ad hoc group formation • Connections and collaboration
  31. FaceBook • Nationally 75-85% of College students are in the FaceBook • 83% of PSU students are in the FB 8% are starting in High School ... today • 60% log in daily and 80% update their profiles several times a month!
  32. “I just can’t be a college student without Facebook”
  33. What other brands have this loyalty?
  34. 23% spend more than 5 hours a week in these spaces
  35. Social Opportunities
  36. PSU Library FB Application • First day available nearly 900 students added the application • About 2,000 current users • Hundreds of searches a day out of the FB
  37. 32 Answer One Question
  38. Followers • People that follow you see all your updates • Can send direct (private) messages • Can send a public message using @username
  39. So what? (mash-up)
  40. Love to say we’re number one, but I’ll take second place in a crowded space! #2 out of 64,400,000 results
  41. Analytics
  42. Analytics
  43. Real Time Woopra
  44. Real Time Woopra
  45. So What! • Connected communities are changing the speed at which conversations and information are created: • VA Tech support • PSU Football ticket lottery PSU students at the Blue and White Spring Game. • Don’t think it is only 18-24 year olds!
  46. User Created Content Trend 2
  47. Active Participation • The audience is no longer the passive component to the story • Nearly 50% of online teens are actively sharing their content online (22% of adults)
  48. Teens & User Created Content • 64% engage in at least one form of content creation • Girls dominate most elements of content creation: • 35% of teen girls blog, while only 20% of boys do • 54% of girls post photos, while only 40% of boys do • Boys are nearly twice as likely to have posted videos online
  49. Why?
  50. The Conversation • They like the conversation it creates • Nearly half post their pictures where others can see them • 89% of them report that people comment on them some of the time • Most use social networks to control access • They use a whole host of modes to communicate: • Cell, Text, IM, and email
  51. Blogging
  52. Trying to Define Blog ... • Started as a place for personal reflection, storytelling, etc • Posts are individual entries • Posts can be commented on by any visitor to the site • Blogs are powerful personal content management spaces
  53. Why Blogs?
  54. Teen Blogging & Gender • 35% of online 40 teenage girls have 30 35 created a blog 20 • 20% of online 20 boys have done 10 so 0 Girls Boys Pew Internet and American Life
  55. The Blogoshpere http://www.technorati.com/blogging/state-of-the-blogosphere/
  56. Bloggers • On average: • have been writing for three years • report positive impacts on their lives • increased speaking, publishing, and advancement • 3 out of 4 are college graduates (42% have attended grad school)
  57. Traditional Web Publishing Model
  58. Authoring
  59. HTML
  60. Authoring
  61. Authoring Publishing
  62. Publishing
  63. Authoring Publishing
  64. Authoring Publishing Browsing
  65. Rinse & Repeat
  66. The Blog Model
  67. Authenticate
  68. Type
  69. Publish
  70. Blogs = Instant Publishing
  71. Empowering New Types of Conversations
  72. Another Example
  73. Where social meets user generated.
  74. Internet users watched 10 billion videos online in December 2007. http://www.comscore.com/press/release.asp?press=2051
  75. 33% of PSU students reported making at least one digital media piece last year.
  76. 33% of PSU faculty reported using youtube as a teaching tool last year.
  77. Something More Interesting
  78. New conversations.
  79. It is at once the most private space because it is your bedroom, but it could possibly also be the most public place because of the affordances.
  80. YOUTUBE DOT COM Theme Song by Irving Fields
  81. YOUTUBE DOT COM Theme Song by Irving Fields
  82. Re: YouTube Dot Com Theme Song
  83. Re: YouTube Dot Com Theme Song
  84. Mashed up over 2,000 times.
  85. Mashed up over 2,000 times.
  86. April 2007 19.5 Million Views
  87. April 2007 19.5 Million Views
  88. August 2007
  89. August 2007
  90. Mash-ups
  91. My Point
  92. My Point (I do have one ... really)
  93. It is critical to remember that they are active participants and we need to give them opportunities to engage.
  94. Mobility Trend 3
  95. Defined • Cell phones • MP3 • Digital Cameras • Content Devices
  96. Mobile Phones • Nationally: • 73% of adults own cell phones • 63% of teens own them • At PSU 93% own a cell phone We dispose 426,000 a day.
  97. Numbers 5, 6, & 18 are cell specific
  98. Mobility: MP3 Player Ownership 55+ 5% 35-54 13% 25-34 30% 18-24 30% 12-17 54% Female 16% Male 24% Total 20% 0% 15% 30% 45% 60% MP3 Ownership Data TEMPO MP3 Ownership Study, June 2006
  99. PSU MP3 Player Ownership 40% iPod Other than iPod Do Not Own 47% 13% 87% of PSU students own an MP3 Player 2007 Penn State Student Survey
  100. Podcasts at Penn State http://itunes.psu.edu
  101. What is Podcasting? • More than just audio on the web • Selectively subscribed to by users • RSS delivers the enclosed file (any type of file) to the subscriber automatically
  102. Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits
  103. Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits Today Google returned 200,500,000 results
  104. Podcast Shows at PSU • WPSU • Research Unplugged • Center for the Performing Arts • Conferences - TLT Symposium • Colleges & Campuses • ETS Talk
  105. Podcast Shows at PSUws ho • WPSU t S • Research Unplugged a s c Arts o d • Center for the Performing • P U Conferences - TLT Symposium S P • Colleges & Campuses 0 • ETS Talk 5 5
  106. iTunes U Directory PSU is one of dozens of schools included.
  107. Content is King • New devices are emerging where content acquisition is as simple as with a laptop • Small handheld devices where content comes to you • Textbooks, magazines, and blogs
  108. Amazon Kindle ePaper • WIFI • Store, Manage, & Acquire Content
  109. So What! • Access is changed • The notion of presence is altered • Conversations never end • The notion of availability has been altered forever • The creation, acquisition, and consumption of media has become an on the go activity
  110. Questions?

+ Cole CampleseCole Camplese, 11 months ago

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