Your SlideShare is downloading. ×
Geo messages approach
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Geo messages approach


Published on

Geo Messages Approach ICUMT 2010

Geo Messages Approach ICUMT 2010

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Geo messages Dmitry Namiot 2010
  • 2. Location based services • “where are you” question is one of the most popular areas for mobile services: 600 billion messages per year • Current approach: passive monitoring or checkins • Current approach: passive monitoring or checkins • Google Latitude – passive monitoring • Foursquare – checkins • Active and passive checkins: Foursquare vs. Twitter
  • 3. Our approach • Peer to peer sharing: add location info to the standard messaging as a signature • No more special applications and social networks • No registrations • Location is a link in SMS or Email • Geo URI implementation • Smart map – shows your own location vs. shared location
  • 4. How does it work • http://mbigmap.linksto • Mobile web application (any HTML5 blowser: iPhone, Android etc.) • Shows your current location • Movable marker
  • 5. How does it work - 2 • Info-window for the marker lets you share this link • Unique link for for the location • No ID’s – no data saving on the remote server
  • 6. How does it work - 3 • The target party opens this link right from his/her email/SMS • He/she will see two markers: own position as well as the shared data • Can draw a route
  • 7. Car parking info • You can share location info with yourself • Or just bookmark unique URL • Open it again and see two markers: saved location and your current position
  • 8. Find the way back • You can see the time your marker was set • You can even create a route to your parking location just by clicking on the marker.
  • 9. Geo Mail • Geo aware signature for email • Web application (HTML5): geomail • Add location info-link as a signature
  • 10. Mobile widget • Geo signature implemented as a mobile widget (Samsung H1 phone)
  • 11. Mobile widgets 2 • JIL, Opera widgets, WRT
  • 12. Legacy phones
  • 13. Geo signature • Signature is a link to the map • Landing page: contains an appropriate map and some geo-targeted information (advertising) • No extra applications and/or services • Direct link (URL) added to the message
  • 14. Mobile web mashup • SCWS servlet: local information • geo data for cells (latitude, longitude) • Google Static Maps • URL shortening (e.g. • URI scheme (sms: mailto:)
  • 15. How does it work • SCWS servlet requests local information • Servlet creates a link to our mashup • Mashups accepts cellid, mcc, mns and obtains latitude/longitude • Mashup creates a link to the map and shortens it • Mashup publishes messaging links (sms: and mailto: ) with short URL
  • 16. Conclusion • service proposes a new way for the location info exchange. • service does not introduce a yet another social network with location sharing. • deploys existing and very popular channels (e.g. SMS) for sharing locations • does not reveal identity info
  • 17. Usage and impact • Geo-targeted context advertising. • Customized versions: inform car repair service, insurance companies etc. • Traffic generation for telecom operators: merges messaging and internet • Convenience telecom vendors extend SMS clients – add links