Geo messages approach


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Geo Messages Approach ICUMT 2010

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Geo messages approach

  1. 1. Geo messages Dmitry Namiot 2010
  2. 2. Location based services • “where are you” question is one of the most popular areas for mobile services: 600 billion messages per year • Current approach: passive monitoring or checkins • Current approach: passive monitoring or checkins • Google Latitude – passive monitoring • Foursquare – checkins • Active and passive checkins: Foursquare vs. Twitter
  3. 3. Our approach • Peer to peer sharing: add location info to the standard messaging as a signature • No more special applications and social networks • No registrations • Location is a link in SMS or Email • Geo URI implementation • Smart map – shows your own location vs. shared location
  4. 4. How does it work • http://mbigmap.linksto • Mobile web application (any HTML5 blowser: iPhone, Android etc.) • Shows your current location • Movable marker
  5. 5. How does it work - 2 • Info-window for the marker lets you share this link • Unique link for for the location • No ID’s – no data saving on the remote server
  6. 6. How does it work - 3 • The target party opens this link right from his/her email/SMS • He/she will see two markers: own position as well as the shared data • Can draw a route
  7. 7. Car parking info • You can share location info with yourself • Or just bookmark unique URL • Open it again and see two markers: saved location and your current position
  8. 8. Find the way back • You can see the time your marker was set • You can even create a route to your parking location just by clicking on the marker.
  9. 9. Geo Mail • Geo aware signature for email • Web application (HTML5): geomail • Add location info-link as a signature
  10. 10. Mobile widget • Geo signature implemented as a mobile widget (Samsung H1 phone)
  11. 11. Mobile widgets 2 • JIL, Opera widgets, WRT
  12. 12. Legacy phones
  13. 13. Geo signature • Signature is a link to the map • Landing page: contains an appropriate map and some geo-targeted information (advertising) • No extra applications and/or services • Direct link (URL) added to the message
  14. 14. Mobile web mashup • SCWS servlet: local information • geo data for cells (latitude, longitude) • Google Static Maps • URL shortening (e.g. • URI scheme (sms: mailto:)
  15. 15. How does it work • SCWS servlet requests local information • Servlet creates a link to our mashup • Mashups accepts cellid, mcc, mns and obtains latitude/longitude • Mashup creates a link to the map and shortens it • Mashup publishes messaging links (sms: and mailto: ) with short URL
  16. 16. Conclusion • service proposes a new way for the location info exchange. • service does not introduce a yet another social network with location sharing. • deploys existing and very popular channels (e.g. SMS) for sharing locations • does not reveal identity info
  17. 17. Usage and impact • Geo-targeted context advertising. • Customized versions: inform car repair service, insurance companies etc. • Traffic generation for telecom operators: merges messaging and internet • Convenience telecom vendors extend SMS clients – add links