Gamification
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Gamification

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Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

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    Gamification Gamification Presentation Transcript

    • Gamification Chris CharabarukSpeaking to Inform #5
    • What is Gamification?Improving engagement via game mechanicsUsing psychological need for gaming formarketing or productivityApplication of game theory in the real world
    • Why implement Gamification?Improve consumer loyalty and engagementMake work fun and more fulfilling foremployeesImprove conversion rates for potentialcustomers
    • Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
    • Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
    • Additional resourcesGamification Wiki http://gamification.orgGamification Blog http://gamification.coGamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf