Gamification
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Gamification

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Presentation for Ajax-Pickering Toastmasters, project #5 (The Abstract Concept) from the Speaking to Inform advanced manual.

Presentation for Ajax-Pickering Toastmasters, project #5 (The Abstract Concept) from the Speaking to Inform advanced manual.

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Gamification Presentation Transcript

  • 1. Gamification Chris CharabarukSpeaking to Inform #5
  • 2. What is Gamification?Improving engagement via game mechanicsUsing psychological need for gaming formarketing or productivityApplication of game theory in the real world
  • 3. Why implement Gamification?Improve consumer loyalty and engagementMake work fun and more fulfilling foremployeesImprove conversion rates for potentialcustomers
  • 4. Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
  • 5. Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
  • 6. Additional resourcesGamification Wiki http://gamification.orgGamification Blog http://gamification.coGamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf