Social Media Summer Camp - LinkedIn Presentation

Tuesday, July 21, 2009 1

Strategy Based LinkedIn • Why the social graph is important • Communication theory behind successful strategic networking • Social search, developing keyword strategies & optimizing your profile for inbound traffic • Using applications for tactical branding Tuesday, July 21, 2009 4

Strategy Based LinkedIn • Selecting the right groups and subgroups to connect with your target audience • Crowd-sourcing to build your network • Offline disciplines for network growth • Transitioning relationships into offline opportunities Tuesday, July 21, 2009 5

Definition: The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites — Jeremiah Owyang, Forrester Research Tuesday, July 21, 2009 7

Social Penetration Theory Tuesday, July 21, 2009 15

http://learn.linkedin.com Tuesday, July 21, 2009 21

Factors in LinkedIn Search Results •Relevant Keywords •Direct Connection •2nd Degree Connection •3rd Degree Connection •Connection via Group •Outside of Network Tuesday, July 21, 2009 36

Search For: Background Check (8,396 Results) Tuesday, July 21, 2009 39

Search For: Background Check OH (63 Results) Tuesday, July 21, 2009 40

Search For: Background Check Columbus OH (11 Results) Tuesday, July 21, 2009 41

• Show your progression • How did you get where you are today? • Accomplishments? • Where are you heading? Tuesday, July 21, 2009 52

Crowd Sourcing is a powerful way to grow your network with relevant SME relationships Tuesday, July 21, 2009 89

• Complete your profile to 100%. Follow the guide. • Import your email contacts and invite those already on LinkedIn • Check you LinkedIn account BEFORE your email inbox • Spend time reading your streams at least once per day • At business meetings, talk about using LinkedIn to your contacts. Let them know how you intend to use it. Tuesday, July 21, 2009 101

• How to use the social graph and communication theory to help you network on LinkedIn • Methods for optimizing your profile for the right keywords so that you can be found • Professional Social Branding and how you can maximize up your professional presence • Online and offline techniques for growing your personal network Tuesday, July 21, 2009 103

Social Media Summer Camp - LinkedIn Presentation

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Notes on slide 1

1 Favorite & 2 Groups