Metalayer, now Colayer at Internet Expo
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Metalayer, now Colayer at Internet Expo

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A long, 77 slide overview of metalayer, renamed now to Colayer. Great graphics done by Niki Flandorfer -

A long, 77 slide overview of metalayer, renamed now to Colayer. Great graphics done by Niki Flandorfer -

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    Metalayer, now Colayer at Internet Expo Metalayer, now Colayer at Internet Expo Presentation Transcript

    • U R ONLINE and U R not alone ... none of us is as smart as all of us
    •  
    • Collaborative Value Networks based on Personalized Inter- and Extra-Organizational Communication Strategies ! Meta layer builds Collaborative Business Relationship Environments What we do:
    • Interactivity creates new communities. It is now possible to manage unique relationships. This possibility changed many TRANSACTIONAL relationships into CONVERSATIONAL relationships , characterized by an aligning of interests that would have been thought impossible a few years earlier. 1994 EVOLUTION INTERNET USAGE Brochure- ware 1995 1996 1998 2001 Customer Interaction Transaction Enabler Real-Time Organization 2002 Collaboration Hub [ Source: CISCO SYSTEMS ] Transactional Relationship (E-Business) Conversational Relationship (Collaboration) Collaborative Trading-Hub 1:1 Relationship Marketplaces
      • The meta layer is a software layer placed between the application-layer and the presentation-layer.
      • From the user's perspective, the meta layer provides one more abstraction layer between the hardware and the user environment. It consists of METAOBJECTS (XML), which provide an adaptive and user friendly computer interface, mainly through three services:
      • Integration of information, applications and people
      • Personalization to the user specific needs
      • Security and authentication
      METALAYER We build the NEXT GENERATION LAYER: … but intellectual capital is the currency of the digital economy, and no amount of technology can save the organization that fails to make that simple connection . XML Presentation LAYER Application LAYER Data LAYER
    • The original intent of the Internet was to bring people together to share ideas, knowledge, and improve productivity – In short, to intelligently communicate and collaborate. Knowledge Communities or Communities of Interest are the only content and collaboration products that go to the heart of the Internet’s original intent. That is, to empower communities of employees , partner , and customers to collaborate and interact efficiently over the Inter-, Intra- , and Extranet. Enterprises are looking into ways to build, manage and incorporate c-technology solutions and services into existing internal or external Portals , eMarketplaces and within the extended Enterprise . To be competitive in C-Commerce , Enterprises are focusing on building highly personalized, collaborative inter-company value community networks. C ommunity N etworks Community-Hub Multiple and cross-collaborative Inter-Enterprise Communities of Interest. (Intranet, Internet and Extranet)
    • Create Capture Organize Access Use Share Knowledge Creation Company Collaborate Innovate Information sharing / Content Content / Info Knowledge Application Data Sharing Process Barriers Business Value IDEA & Knowledge Creation Brainstorming Learning Application Collaboration Sharing/ Discussion 1 2 3 5 4 HUB
    • Main differentiator and competitive advantage: Collaboration Software Solutions are hardly to compare. While most of them are [self-contained collaboration applications], metalayer provides the infrastructure for the creation and management of multiple communities. Set of Collaboration Tools File Sharing Real Time Collaboration Asynchronous Collaboration Other functionalities Existing Collaboration / Sharing Software in the market Personal Portal (Meta-Workplace) (HUB) Multiple Collaboration Communities Times-Page, Context, eLearning, Cockpit, SMS, Forms.....
    • ‘ C ‘ o m m u n i t y ‘ C ‘ o l l e c t i v e l e a r n i n g ‘ C ‘ o m m u n i c a t i o n ‘ C ‘ o l l a b o r a t i o n ‘ C ‘ o n t e n t ‘ C ‘ o r r e l a t i o n ‘ C ‘ o n t e x t ‘ C ‘ o – c r e a t i o n ‘ C ‘ o l l e c t i v e M i n d ‘ C ‘ o n t i n uou s e d u c a t i o n ‘ C ‘ o – w o r k i n g
    • Community-Hub Multiple and cross-collaborative Inter-Enterprise Communities. (Intranet, Internet and Extranet) Enterprise Virtual Knowledge Workplace (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy
    • Community Transport (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy Your Inter-Enterprise
    • Healthcare Networks Healthcare discussions (Community) Knowlege travells via language !
    • Healthcare Networks Fallvignette / Questionnaire
    • Healthcare Networks Fallvignette Results Discuss, brainstorm and learn from others within the Knowlege community
    • 1
    • 2
    • 3
    • 4
    • MCH = Metalayer Community Hub
    • Tacit Knowledge isn‘t caputred, it‘s exchanged: When we ask for help, we‘re asking people to share what‘s in their head, their know-how and perhaps to assist us in understanding meaning and application. That‘s very different from looking something up in a Database. Highly collaborative KM Community - vs – Knowledge Database Max. only 15% of Knowledge is stored in your company Databases ! The community is the best judge whether the social network is “good” KM has matured: - Communities becoming acceptable structural units. - We come into existence through participation with others. - Understanding is basically socially constructed with others. - Once integrated, knowledge becomes part of our identity. - Integration often happens while discussing with somebody.  - A lot of what we know is distributed across other people. Question: ? How do we engage people’s hearts, not just their minds ?
    • MCH = Metalayer Community Hub Discussion Object: Contextual conversations with Community members. Q & A Object: Question and Answer conversation for collective problem solving.
    • Questionnaire Object: Survey Object: Collective Surveys and group questionnaires for the community members. QUESTIONAIRE
    • Image Object: Use images for visualization IMG
    • Real-time Meeting / Chat Object: Discuss “ synchroneous / realtime“ with community members in the context of “ asynchronous“ conversations. SUMMARY: Summarize the messages like “minutes“ of meeting.
    • Media Object Stream and share your Video or Sound with your community members. WebCam: 30 USD MEDIA
    • Presentation Object: Create Virtual Meetings and present your Project. You can overtake the moderation. Share (ppt slides, HTML Sites, any documents, flash etc etc..) PRESENTATION
    • One of the most powerful human learning capacities is through socialization, observing behavior by others and copying their behaviors and beliefs. Humans learn to speak and survive in their culture almost entirely by socialization . We often learn by observing how others are rewarded and punished for their behaviour. eLearning Socialization whitin Community-Network !
    • Knowledge needs context - Without context to specify time, place, and relationship with others, it is just information ! C o n t e x t
    • eLearning eLearning Object: Create eLearning Modules on the fly within the context of the community. HOW DO WE LEARN ? - 10% of what we read - 20% of what we hear - 30% of what we see - 50% of what we see & hear - 70% of what we discuss with others - 80% of what we experience - 95% of what we teach someone else eLearning
    • HTML-OBJECT: HTML
    • SMS-OBJECT: SMS
    • RATING-OBJECT: RATING
    • VOTING-OBJECT:                                         
    • VIRTUAL RECEPTION
    • K-ITEM OBJECT
    • SMALIMG OBJECT
    • Co-drawing Object
    • Questionnaire
    • Todo Object
    • Long-Text Object
    • NEWS DISCUSSION FILE FILE (M) FILE (V) IMG MESSAGE-BOX Q+A QUESTIONAIRE MEETING VOTING PRESENTATION KEY REGISTRATION INVITATION RATING MEDIA Q A A + SAVE CHAT RESTRICT ACCESS SMS PLUG-IN WHAT YOU NEED AND WHEN YOU NEED IT ! HTML WBT / eLearning YOU MAYBE DO NOT MANAGE KNOWLEDGE, BUT AT LEAST YOU PREPARE THE SPACE IN WHICH OTHERS CAN START TO CREATE IT ? Search Agent Pattern FILE BOX WEB- LINK
    • CUSTOMER SUPPLIERS PARTNERS EMPLOYEES ADIM OBSERVER PROVIDER COMMENTER VIEWER VISITOR NO ACCESS You (People) manage the Hub – it is not about IT, it‘s about PEOPLE (everybody). Technology is human-centric designed. We expect it to actively and adaptively support our performance and productivity. The biggest innovation is the use of technology to improve the effectiveness of Information and Knowledge Sharing within “Collaborative Portal Hubs” 22 collaborative Objects. Managed by People within the Enterprise (Portal Platform)
    • INTERNET BROWSERS PHONES, PADS DEVICES WIRELESS TV’s CARS XML [XSLT] Enterprises should focus on easy re-purposing of content for delivery in multiple formats and on multiple platforms and devices.
    • (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy Your Inter-Enterprise INFORMATION Reality is cut out by a frame that is made for a certain purpose. Information only refers to the part of the reality that is within this frame. INFORMATION
    • (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy Your Inter-Enterprise INFORMATION Reality is cut out by a frame that is made for a certain purpose. Information only refers to the part of the reality that is within this frame. INFORMATION Speculation is more important than facts, immagination is more important than knowledge. (Alber Einstein) From a very early age, we are taught to break apart problems, to fragment the World. This apperntly makes complex tasks and subjects more managable. But we pay a hidden enormous price: we can no longer see the consequences of our actions. We lose our intrinsic sense of connection to a larger whole. (Peter Senge)
    • (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy Your Inter-Enterprise INFORMATION Reality is cut out by a frame that is made for a certain purpose. Information only refers to the part of the reality that is within this frame. Reality is viewed from a ceratin angle. By changing Persepective (i.e. changing contexts) one can see different aspects of the reality and it‘s backrounds. KNOWLEDGE INFORMATION Speculation is more important than facts, immagination is more important than knowledge. (Alber Einstein)
    • The value of an individual's knowledge depends upon the smartness with which it is used in the entire system. The organizations that will truly excel in the future will be those who discover how to tap people's commitment and capacity to learn at all levels (META-LAYER) of the Organization. To be successful with Knowledge Management, you have to understand People and their Relationships, how they learn, how they think, and what motivates them. The price of that, or call it the logical requirement is that you have to work on an open CULTURE of TRUST and TRANSPARENCY.
    • TIMES-PAGE CONCEPT
    • (R+D) Care Sales Marketing Manage Business Make / Produce (R+D) Buy Your Inter-Enterprise INFORMATION Intelligent Search Agents
    • Who am I ..... What am I ..... How am I ..... (within this context)
    • Hub-Intangible Asset Cockpit                                                                                  
    • Meta layer, a Pharma / Healthcare focused company.
    • MCH MPP = META-COMMUNITY NETWORK CONCEPTS seamlessly integrates one-to-one, one-to-many and broadcasted-interactions into one META-HUB (personal Portal MPP, which gathers all relevant information from multiple enterprise Community-Hubs all over the Globe. (THIS WE CALL THE LAYER ) MCH = M ETLAYER C OMMUNITY H UB MPP MPP = M ETLAYER P ERSONAL
    • The Community Network is just a Part of KM In our view, leading companies will make strategic decision to move toward creating “ highly collaborative value networks ”. They will leverage new community technologies and completely new working models that can differentiate the response to each individual ! Success of companies in the network rests on their ability to manage the individual and match them profitably with capabilities to serve, educate and retain them over a long term. ability to manage the individual and match them profitably
    • Focus on New Knowledge Focus on Existing Knowledge Process Focus Content Focus 1. 2. Capturing and Locating Transfer and Sharing A Model of Company Knowledge Development. Collaboration in Knowledge Management is focused on getting the users not only to use the systems but also become highly active contributors of Content and Knowledge. Source: University of St. Gall Prof. Georg Von Krogh Professor of Management at the University of St.Gall {Advisory Board Member] Professor Von Krogh's current research is in the areas of strategic management and cooperative strategies including knowledge and competence development. Knowledge COMMUNITIES 3. Creating and highly collaborating KNOWLEDGE
    • Knowledge-intensive Enterprises go new ways toward highly interactive and cross-collaborative communication-Strategies . We understand, that If your WEB-STRATEGY doesn‘t explicitly address the fundamental changes in KNOWLEDGE-WORKER EXPECTATIONS , your enterprise will be at risk soon !! Demonstration Transaction *WEB –Community-Service* Traditional Media Online Media extremly effective midly effective Customers Supplier Partner People Employee EXPECTATIONS Enterprises (whether they like it or not), will be forced in future to customize interaction with their key constituents. Community-Building is a vital step toward the Knowledge-Workplace.
    • The number of eRelationships will dramatically increase in future and we will not be able to handle these relations in the way, we handle them today. Metalayer builds [eRelationship management software] for handling information sharing and collaboration. eRelationships
    • Companies, whether they like it or not, will be forced to customize interaction with their key constituents. Customization of interactions in the E-conomy is no longer a luxury or even a nice-to-have; it’s a must-have ! Design Make Sell Buy Care Employee Knowledge Manage Business Customer Partner Supplier
    • eMail will be dead soon ! Enterprises will provide Community-Hub‘s to bundle their visitors in groups of interest and to manage communities. Community Hubs will be implemented in most Portals , Marketplaces and WebSites to ensure People Relationships.
    • C-Commerce , is the set of electronically-enabled collaborative interactions between an enterprise, its suppliers, trading partners, customers and employees. Otherwise known as collaborative commerce , c-commerce leverages the Web to create and maintain an interactive business community of employees, trading partners, suppliers and customers. This real-time Internet connectivity enables data, intellectual capital, human resources and processes that were once considered internal to be shared – and used – by the collaborative community at a large . Definition of C-Commerce [Date: Mai 2001]
    • FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate internally and with partners. (externally) What is the most frequent cause of problems in your product development process ? Source: Forrester Research 36% 32% 26% 18% 12% 8% Not enough upfront planning Misalignments of expectations Communication Silos Insufficient Resources Poor Supply Chain coordination Technical Problems
    • FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate internally and with partners. To what degree do you collaborate with your business partner today and in 2002 ? Source: Forrester Research Little or none Occasionally Frequently Extensively Don’t know 32% 18% 2% 18% 30% TODAY 18% 6% 26% 40% 10% Year 2002 Percent of 50 Fortune 1000 companies interviewed (multiple responses accepted)
    • What tools do you use to collaborate for product development ? Source: Gartner Group FORRESTER RESEARCH spoke with 50 Fortune 1000 executives responsible for Communication in Product Development to ask how they collaborate and communicate internally and with partners. eMail Phone, Fax, Conference Call Meetings Document sharing Other 82% 12% 2% Percent of 50 Fortune 1000 companies interviewed (multiple responses accepted) Project Management Applications 16% 90% 92% Web-based tools 26% The Internet remains untapped for web-based interaction and communication. Despite communication and documentation struggles, firms have not yet used the Web. Communities of Interest Networks will play a big role of corporate wide communication, Knowledge and Learning Strategies.
    • eMail as a Problem Contributor: eMail sent per Day (in Mio) US 1995 1999 2002 1000 2000 3000 4000 5000 6000 7000 8000 300Mio 8000Mio 3500Mio How many eMails do you want today ? eMail as a Problem Contributor in the Knowledge-Industry. eMail will just not be the system to handle our relationships in future and to improve Knowledge and Innovation between Groups of PEOPLE . - Fragmentation of Information / Knowledge - Taken out of the context (No Knowledge) - Not (really) researchable for others - Unorganized value Content - Noise Medium … a lot of JUNK !! - Self-Centric and (Blind Copy Behavior) Source: Forrester Research ? ? ? ? ? Enterprise e-Mail Systems Are No Longer Enough E-mail systems no longer meet the needs of most users. E-mail is not just about the enterprise any more – it is about global communication and collaboration among an increasingly diverse population of participants and devices:
    • eMail is a PROBLEM Contributor ! Most People [especially Knowledge-Workers] understand the value of online communities in today’s networked marketplaces. eMail will just fail - in our data intensive networks of Human Interactions and collaborative Relationships.   Conversational Environments will change existing Messaging. Collaborative -Business is deferent: Community -Business is deferent: eMails often frustrate Knowledge workers !
    • Email will never reach collaborative harmony ! EMAIL IS JUST NOT ENOUGH FOR C -BUSINESS Email is ubiquitous and widely accepted. It is good for asynchronous single exchange between two people (private) but it has fundamental shortcomings for virtual collaboration and intelligent communication in the networked business economy. A It lacks the ability to easily structure a discussion among a group of people.   B It lacks the ability to organize discussions - other than by attempting to remember to file associated items in the same folder, or with the same keywords or title.   C It is fundamentally a noisy medium. Gartner Group estimates that the increase in email may lead to knowledge workers spending two hours a day sorting through and reading their email, with a significant **signal to noise ** problem.   D It clearly lacks the ability to easily incorporate business rules and structures , so as to move a collaborative process forward step by step, or to permit people to have different, clearly defined roles and responsibilities vis a vis the process.
    • A cultural Learning, Knowledge-Sharing and context-driven Discussion Framework is key for successful KM ! Building a culture of sharing , collaboration and innovation is a critical success factor of any Business. Innovate Enterprise KM Dynamics Enterprises cannot drive the cultural dynamics of KM through management directives. Share Operational Foundation for KM Operational Roles and Responsibilities Incentives and Recognition Time and Space for Capture, Collaboration People Education Change Leadership Collaborate Inter-Enterprise Comty-Hub‘s are the Killer-Apps of the Future Community-Members
    • Knowledge Attitude Smart Professionals Have an Attitude VALUES BELIEFS BEHAVIORS INDIVIDUALS TEAM ORGANIZATION SELF-ESTEEM RESPECT TRUST MY COMPANY BENEFITS FROM MY KNOWLEDGE MY KNOWLEDGE GROWS WHEN IT FLOWS THROUG THE NETWORK I AM RESPONSIBLE FOR LEARNING LEARNING SHARING CODIFYING
    • Smart Professionals Run of Fun Smart Professionals Run on Fun EFFECTIVENESS PROFESSIONAL LEVEL FORCE & CONTROLL APPRAISAL & REWARD FUN, NETWORKED AND FULLFILMENT
    • INDUSTRIAL COMPANY They’re ALL Brains, No Body. LARGE BODY SMALL BRAINS KNOWLEDGE COMPANY ALL BRAINS NO BODY Intangible Assets
    • “ Real Organization” work and information flow through a vast web of informal channels REALITY ? Thomas Senjor Executive Rosa Secretary Albert Manager Eric Manager Martha Manager Martin Manager Susan Manager Roger Sharon Gandice Leena Anne Nancy Kathi William Hans (External entities not included in Thoma’s organization chart) Regulator Agencies Computer Database Vendors Customer Sales Dept. Marketing Dept. Finance Dept.
    • The Metalayer Competitive advantage: XML - EXTENSIBLE Markup Language - as a product philosophy ! Other than most of today’s state-of-the-art applications, which use XML as an Information exchange standard only, metalayer is using this new technology to store knowledge and as an [application philosophy throughout the product]. This provides the metalayer products with a [flexibility], which no other current standard technology can provide. XML - PHILOSOPHY XML - PHILOSOPHY XML - PHILOSOPHY XML - PHILOSOPHY XML XML
    • XML [ XSLT] Technology for Collaboration Leading companies will make strategic decision to move toward creating “ highly collaborative value networks ”. Based on new community technologies and completely new working models that can differentiate the response to each individual !
    • Upside Down ! Community Projects are extensible……… Analysis Raw- Design Detail Analysis Detail Design Data Transformation GO LIVE Analysis Analysis Analysis Business Value Analysis Business Value GO LIVE Analysis << A very eXtensible approach >> COMMUNITY PROJECTS Software PROJECTS Project 1 2 3 Time Project 1 2 3 Time eXtend eXtend eXtend eXtend
    • Still many people believe that the hoarding of knowledge is power, a philosophy that may help (weak, self-centric individuals) but hurts Enterprises. [With or without Internet Networks] Inter-Enterprise Knowledge-Worker understand and have experimented the immense power of collaborative and collective Knowledge working environments.
    • We build the NEXT GENERATION LAYER: The best way to predict the future is to invent it ! - The right team - The right approach - The right business-model - The right vision - The right timing - The right business value - The right clients - The right track-record
    • ARE YOU INTERESTED IN YOUR OWN COMMUNITY NETWORK ?