Social Media for Businesses: Join the Conversation

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  • Social Media for Businesses: Join the Conversation

    1. 1. Join The Conversation Social Media for Businesses Monica Danna // Co.lab
    2. 2. http://www.youtube.com/watch?v=sIFYPQjYhv8 Socialnomics
    3. 3. Relax ✤ You’re still the expert! ✤ ...and it’s still Marketing ✤ Pieces of the Pie: Public Relations, Advertising, Social Media ✤ Social supplements Traditional, not replaces
    4. 4. Let’s Talk ✤ Social Media vs. Traditional Media ✤ Telling YOUR Story ✤ Engaging with your Audience ✤ The Tools of the Trade (Saturday) ✤ Monitoring + Maintenance (Saturday)
    5. 5. Traditional vs. Social Media Traditional Media Social Media (Newspapers, Static Webpages, (Blogs, Facebook, Twitter, Magazines, Broadcast) YouTube, Flickr) ✤ Monologue ✤ Dialogue ✓ Comments ✤ Push Information ✤ Pull Information ✓ RSS Feeds, CMS ✤ One-way Communication ✤ Multi-way Communication ✓ Viral, Shareable Content
    6. 6. We went from needing this to communicate....
    7. 7. To having to navigate all of this....
    8. 8. But don’t worry... It’s not about the tools!
    9. 9. (just follow the yellow brick road.) It’s about telling your STORY
    10. 10. The Elements of Storytelling ✤ The Message ✤ The Conflict ✤ The Characters ✤ The Plot
    11. 11. Get Your Message Out
    12. 12. Identify your Characters
    13. 13. It’s a Cocktail Party “Nice to Meet you.”
    14. 14. Engagement vs. Promotion ✤ The Torpedo Business Card ✤ Seek out audience through creative engagement ✤ Audience characteristics, other interests ✤ Provide complementary information ✤ Listen and Respond
    15. 15. Match the Means ✤ How is your audience currently receiving their information? ✤ Traditional Media: Newspaper, TV, Books ✤ New Media: Email, Twitter, Facebook, Blogs ✤ Collaborative Media: Word of Mouth ✤ Provide multiple, familiar, streamlined, efficient means for them to receive your message ✤ Delivery method reflects upon your brand
    16. 16. Create a Social Salesforce ✤ Empower your fans ✤ Content Management Systems ✤ RSS Feeds ✤ Sharable Content ✤ Viral Potential ✤ Make it EASY for your brand enthusiasts to share your message!
    17. 17. High Five ✤ Be transparent. ✤ Be authentic. ✤ Be human. ✤ Be passionate. ✤ Tell your unique story.
    18. 18. Embrace human nature ✤ Listen ✤ Respond ✤ Connect ✤ Experiment ✤ Find creative ways to engage with your unique audience
    19. 19. The conversation has begun. {join it.} Date

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