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  • 1. Kuliah 3 Proses Komunikasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.comVisual Communication
  • 2. Topics• Define: Visual Communication• History of Visual Communication• Visual Communication Nodes• Visual Communication Model• Advantages and Disadvantages
  • 3. "The more you see, the more you know.“ ― Aldous Huxley
  • 4. Define: Visual Communication
  • 5. Visual communication is the communication ofideas through the visual display of information.Primarily associated with two dimensionalimages, it includes:art, signs, photography, typography, drawingfundamentals, color and electronic resources.Recent research in the field has focused on webdesign and graphically oriented usability.
  • 6. History of Visual Communication
  • 7. Rocks and Caves
  • 8. Cave Paintings
  • 9. Petroglyphs
  • 10. Geoglyphs
  • 11. Ideograms
  • 12. Chinese
  • 13. Sumerians
  • 14. Ancient Egyptians
  • 15. The Alphabet
  • 16. The Phoenician
  • 17. The Greeks
  • 18. The Romans
  • 19. The Art of the Book
  • 20. Celtic Manuscripts
  • 21. Ottonian manuscripts
  • 22. Carolingian manuscripts
  • 23. Romanesque manuscripts
  • 24. Gothic manuscripts
  • 25. The Printing Press
  • 26. Movable type
  • 27. Incunabula
  • 28. The Master of Type
  • 29. Renaisance Painting: Sandro Boticelli(1445 - 1510)
  • 30. Leonardo da Vinci: engineering sketch
  • 31. The Renaisance Book
  • 32. Cyclopedia
  • 33. The Mercator Atlas
  • 34. Breaking the Grid
  • 35. Lithographic stones
  • 36. Photography
  • 37. Posters
  • 38. The Avantgarde
  • 39. Constructivism
  • 40. Futurism
  • 41. Dadaism
  • 42. Bauhaus
  • 43. Destijl
  • 44. The Modernists
  • 45. Art Deco
  • 46. Information Graphics
  • 47. Swiss Style
  • 48. The Computer
  • 49. Deconstructivist
  • 50. Web Design
  • 51. Processing
  • 52. Data visualisation
  • 53. 3D
  • 54. User interface design
  • 55. Visual Communication Nodes
  • 56. Visual intelligence/ Visual Graphic design/Cognition/ literacy AestheticsPerception Visual Visual culture/Visualization/ Visual rhetoric/Creativity Communication Visual semiotics Professional performance: Photography/Film/Video/Internet/ Mass media/Advertising/PR
  • 57. Visual Communication Model
  • 58. Common Interest Meaning M1 M2 Encoder Decoder Film/TV/ Film/TV/ Images Noise Images Generated Received Decoder EncoderBehavioral Changes Meaning Behavioral Changes And Beyond the Message Common Interest
  • 59. Advantages and Disadvantages
  • 60. Advantages• Transcends language barriers• Attention getting• Ability to pick up information while in a passive state of listening• It seems to be trustable
  • 61. Disadvantages• Imprecise & difficult to convey complex ideas• Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment• Often cannot transmit factual information• Is open to multiple interpretations -- easy to misread• Can possibly distract from the original intent of the message
  • 62. What Makes Good Visual Communication?• Clear• Readable• Says only one thing• Stays on the subject• Important• Interesting• Simple• Accurate
  • 63. © 2011cokyfauzialfi.wordpress.comWhat’s Your Message?