Visual communication is the communication ofideas through the visual display of information.Primarily associated with two dimensionalimages, it includes:art, signs, photography, typography, drawingfundamentals, color and electronic resources.Recent research in the field has focused on webdesign and graphically oriented usability.
Visual intelligence/ Visual Graphic design/Cognition/ literacy AestheticsPerception Visual Visual culture/Visualization/ Visual rhetoric/Creativity Communication Visual semiotics Professional performance: Photography/Film/Video/Internet/ Mass media/Advertising/PR
Visual Communication Model
Common Interest Meaning M1 M2 Encoder Decoder Film/TV/ Film/TV/ Images Noise Images Generated Received Decoder EncoderBehavioral Changes Meaning Behavioral Changes And Beyond the Message Common Interest
Advantages and Disadvantages
Advantages• Transcends language barriers• Attention getting• Ability to pick up information while in a passive state of listening• It seems to be trustable
Disadvantages• Imprecise & difficult to convey complex ideas• Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment• Often cannot transmit factual information• Is open to multiple interpretations -- easy to misread• Can possibly distract from the original intent of the message
What Makes Good Visual Communication?• Clear• Readable• Says only one thing• Stays on the subject• Important• Interesting• Simple• Accurate