Visual Communication
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Visual Communication



Visual Communication Overview

Visual Communication Overview



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Visual Communication Visual Communication Presentation Transcript

  • Kuliah 3 Proses Komunikasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.comVisual Communication
  • Topics• Define: Visual Communication• History of Visual Communication• Visual Communication Nodes• Visual Communication Model• Advantages and Disadvantages
  • "The more you see, the more you know.“ ― Aldous Huxley
  • Define: Visual Communication
  • Visual communication is the communication ofideas through the visual display of information.Primarily associated with two dimensionalimages, it includes:art, signs, photography, typography, drawingfundamentals, color and electronic resources.Recent research in the field has focused on webdesign and graphically oriented usability.
  • History of Visual Communication
  • Rocks and Caves
  • Cave Paintings
  • Petroglyphs
  • Geoglyphs
  • Ideograms
  • Chinese
  • Sumerians
  • Ancient Egyptians
  • The Alphabet
  • The Phoenician
  • The Greeks
  • The Romans
  • The Art of the Book
  • Celtic Manuscripts
  • Ottonian manuscripts
  • Carolingian manuscripts
  • Romanesque manuscripts
  • Gothic manuscripts
  • The Printing Press
  • Movable type
  • Incunabula
  • The Master of Type
  • Renaisance Painting: Sandro Boticelli(1445 - 1510)
  • Leonardo da Vinci: engineering sketch
  • The Renaisance Book
  • Cyclopedia
  • The Mercator Atlas
  • Breaking the Grid
  • Lithographic stones
  • Photography
  • Posters
  • The Avantgarde
  • Constructivism
  • Futurism
  • Dadaism
  • Bauhaus
  • Destijl
  • The Modernists
  • Art Deco
  • Information Graphics
  • Swiss Style
  • The Computer
  • Deconstructivist
  • Web Design
  • Processing
  • Data visualisation
  • 3D
  • User interface design
  • Visual Communication Nodes
  • Visual intelligence/ Visual Graphic design/Cognition/ literacy AestheticsPerception Visual Visual culture/Visualization/ Visual rhetoric/Creativity Communication Visual semiotics Professional performance: Photography/Film/Video/Internet/ Mass media/Advertising/PR
  • Visual Communication Model
  • Common Interest Meaning M1 M2 Encoder Decoder Film/TV/ Film/TV/ Images Noise Images Generated Received Decoder EncoderBehavioral Changes Meaning Behavioral Changes And Beyond the Message Common Interest
  • Advantages and Disadvantages
  • Advantages• Transcends language barriers• Attention getting• Ability to pick up information while in a passive state of listening• It seems to be trustable
  • Disadvantages• Imprecise & difficult to convey complex ideas• Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment• Often cannot transmit factual information• Is open to multiple interpretations -- easy to misread• Can possibly distract from the original intent of the message
  • What Makes Good Visual Communication?• Clear• Readable• Says only one thing• Stays on the subject• Important• Interesting• Simple• Accurate
  • © 2011cokyfauzialfi.wordpress.comWhat’s Your Message?