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Kuliah 3 Teknik Presentasi<br />Oleh Coky Fauzi Alfi<br />cokyfauzialfi@wordpress.com<br />The Design Process:Conceptual a...
Basic Concept<br />
The Design Process<br />
Conceptual & Production Process<br />
Research and Define the Problem<br />1<br />
<ul><li>Identifying a Design Problem
Writing a Design Brief</li></ul>Product Research<br />Market Research<br />User Research<br />Design Research Group<br />D...
Product Research<br />
Market Research<br />
Tracking perceptions and attitudesrelated to the company, its products and services.<br />Brand perceptions and customersa...
User Research<br />
How users are accessing current products and services<br />Areas for improvements or innovation<br />Opportunities for new...
Design Research Groups<br />
DesignResearchGroupshave main purpose to generate new ideas<br />
The Design Innovation Team at Yahoo! in San Francisco.<br />Xerox’s Design Research Group based in the US.<br />The Resear...
Identifying a Design Problem<br />
The brief and problem is mainly text (writing).<br />The problem is a paragraph or more in length. It describes what the p...
The Design Brief<br />
Always start the design brief with “I am going to design and make .....”.<br />Do not be too specific.<br />Do not be spec...
 Preliminary Solutions, Organized List of Options, and Thumbnail Sketches<br />2<br />
Creating an infinite number of solutions<br />Writingthe number of solutions down inlists to examine and compare<br />Thin...
Roughs—Refined Preliminary Visual Design Solutions and Alternatives<br />3<br />
Roughs are preliminary optionsof a design that communicate in more detail thanthumbnails.<br />Roughs are placedside by si...
Composites or Comps<br />4<br />
Comps are the final preliminary step before the finished design is created.<br />The comp should be as similar to the fina...
The Final Design or Finish(The production process)<br />5<br />
The final or finishis the result, which is the last step in the conceptual process.<br />Mass production processes will us...
The steps in the conceptual process may seem time consuming, but they are very necessary to ensure that the designproblem ...
In mostcases, these steps will save time by avoidingmisunderstandings, mistakes, andchanges to finished designs.<br />
Pertanyaan?<br />
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The Design Process

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  1. 1. Kuliah 3 Teknik Presentasi<br />Oleh Coky Fauzi Alfi<br />cokyfauzialfi@wordpress.com<br />The Design Process:Conceptual and Production<br />
  2. 2. Basic Concept<br />
  3. 3. The Design Process<br />
  4. 4. Conceptual & Production Process<br />
  5. 5. Research and Define the Problem<br />1<br />
  6. 6. <ul><li>Identifying a Design Problem
  7. 7. Writing a Design Brief</li></ul>Product Research<br />Market Research<br />User Research<br />Design Research Group<br />Define the Problem<br />Research<br />
  8. 8. Product Research<br />
  9. 9.
  10. 10. Market Research<br />
  11. 11. Tracking perceptions and attitudesrelated to the company, its products and services.<br />Brand perceptions and customersatisfaction.<br />Competitor analysis.<br />
  12. 12.
  13. 13. User Research<br />
  14. 14. How users are accessing current products and services<br />Areas for improvements or innovation<br />Opportunities for new products and services that will address a user need.<br />
  15. 15. Design Research Groups<br />
  16. 16. DesignResearchGroupshave main purpose to generate new ideas<br />
  17. 17. The Design Innovation Team at Yahoo! in San Francisco.<br />Xerox’s Design Research Group based in the US.<br />The Research & Development group at Virgin Atlantic Airways.<br />
  18. 18. Identifying a Design Problem<br />
  19. 19. The brief and problem is mainly text (writing).<br />The problem is a paragraph or more in length. It describes what the problem is.<br />The first sentence should state the problem, adding more detail with the following sentences.<br />
  20. 20. The Design Brief<br />
  21. 21. Always start the design brief with “I am going to design and make .....”.<br />Do not be too specific.<br />Do not be specific about materials.<br />Mention points <br />safety, general size, what it will do (it’s functions), general properties of the materials needed, who it is for (eg children), basic cost of manufacture or a lower and upper cost limits, circuit requirements and other points<br />
  22. 22. Preliminary Solutions, Organized List of Options, and Thumbnail Sketches<br />2<br />
  23. 23. Creating an infinite number of solutions<br />Writingthe number of solutions down inlists to examine and compare<br />Think about the specific reasons why one design choice may be better than another<br />Making a visual representation by creating small, quick sketches called thumbnails<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Roughs—Refined Preliminary Visual Design Solutions and Alternatives<br />3<br />
  28. 28. Roughs are preliminary optionsof a design that communicate in more detail thanthumbnails.<br />Roughs are placedside by side so they can be compared, contrasted, and analyzed so that decisionsconcerning specific design options can be made.<br />
  29. 29.
  30. 30. Composites or Comps<br />4<br />
  31. 31. Comps are the final preliminary step before the finished design is created.<br />The comp should be as similar to the final solution as timeand resources permit.<br />Themain purpose of a comp is for presentation and discussion of last-minute changesbefore expensive and time-consuming production begins.<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35. The Final Design or Finish(The production process)<br />5<br />
  36. 36. The final or finishis the result, which is the last step in the conceptual process.<br />Mass production processes will usethe finish as a guide to compare the actual product with the finished design.<br />
  37. 37. The steps in the conceptual process may seem time consuming, but they are very necessary to ensure that the designproblem is thoroughlyunderstood andresearched beforehand, and the best solution is selected.<br />
  38. 38. In mostcases, these steps will save time by avoidingmisunderstandings, mistakes, andchanges to finished designs.<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Pertanyaan?<br />
  43. 43. Terima Kasih<br />© 2011 cokyfauzialfi.wordpress.com<br />
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