Principles of Design
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Principles of Design

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Principles of Design Principles of Design Presentation Transcript

  • Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.com
    Principles of Design
  • Design is a visual language built on fundamental principles and elements
  • The elements of design refer to “what” are used.
    The principles ofdesign refer to “how” they are used.
  • The Gestalt Theory of Visual Perception
  • The principles of design are based on the Gestalt Theory of VisualPerception
  • The Gestalt Theory of VisualPerception
    The whole is different from the sum of its parts.
  • The Gestalt Theory of VisualPerception
  • The Gestalt Theory of VisualPerception
  • Which of those two pictures is easier to remember?
  • The Gestalt Theory of Visual Perception
    A greater image may be verydifferent from thecomponents
  • The Principles of Design
  • Unity or Harmony
  • To group similar elementsvisually and try to find the relationships that exist between them.
  • A design that is void of unity isusually chaotic and uncomfortable to view.
  • Left: Unity. Right: Lack of unity.
  • Variety
  • Too much unity is boring.
    The great design needs adding different elements for visual interest or variety.
    But too much variety can cause confusion.
  • Left: Too much variety. Right: Too much unity.
  • Typography in the same style andsize, and a pastel color palettehelped to unify.
    But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.
  • Hierarchy and Focal Point
  • Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother
  • It is important that one element be dominant to give the viewer’s eye a focal point
  • The most dominant
    element is the typography
  • The photograph is the most dominant element
  • The Indian and horse represent the largest group of shapes
  • Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention
  • All have equal emphasis
  • Balance
  • Balance in a design refers to the equal distribution of visual weight in a layout
  • Left: Balance, Right: Imbalance
  • When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.
  • In an asymmetrical layout, balance is achieved with an unequal arrangement of elements
  • symmetrical (left) and asymmetrical(right)
  • Interior Design
    Symmetrical
  • Radial balance can be described as balance thatradiates out from a central focal point.
    This type of balance is commonly used when a dynamic focal point is required.
  • Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.
  • Left: Asymmetrical radial balance.
    Right: Symmetrical balance.
  • Proximity
  • Proximity is a spatial relationship between items.
    The closer things are to one another, the more they must be related.
  • Rhythm and Repetition
  • Rhythm is created by repeating exact or slightly different elements in a predictable manner.
    Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.
  • Repetition (left) and Rhythm (right)
  • Rhythm Examples
  • Interior Design
  • Scale
  • Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy.
    A sense of perspective, or the illusion of depth, is an aspect ofscale.
  • Pertanyaan?
  • Tugas 3: Esai
    Buatlah sebuah esai yang menjelaskan tentang proses desain.
    Deadline: 5 April 2011
    Send to: coky.fauzi.alfi@gmail.com
  • Terima Kasih
    © 2011 cokyfauzialfi.wordpress.com