Your SlideShare is downloading. ×
0
Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.com<br />Principles of Design<br />
Design is a visual language built on fundamental principles and elements<br />
The elements of design refer to “what” are used.<br />The principles ofdesign refer to “how” they are used.<br />
The Gestalt Theory of Visual Perception<br />
The principles of design are based on the Gestalt Theory of VisualPerception<br />
The Gestalt Theory of VisualPerception<br />The whole is different from the sum of its parts.<br />
The Gestalt Theory of VisualPerception<br />
The Gestalt Theory of VisualPerception<br />
Which of those two pictures is easier to remember?<br />
The Gestalt Theory of Visual Perception<br />A greater image may be verydifferent from thecomponents<br />
The Principles of Design<br />
Unity or Harmony<br />
To group similar elementsvisually and try to find the relationships that exist between them.<br />
A design that is void of unity isusually chaotic and uncomfortable to view.<br />
Left: Unity. Right: Lack of unity.<br />
Variety<br />
Too much unity is boring. <br />The great design needs adding different elements for visual interest or variety.<br />But ...
Left: Too much variety. Right: Too much unity.<br />
Typography in the same style andsize, and a pastel color palettehelped to unify.<br />But the central image on each isuniq...
Hierarchy and Focal Point<br />
Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother<br />
It is important that one element be dominant to give the viewer’s eye a focal point<br />
The most dominant<br />element is the typography<br />
The photograph is the most dominant element<br />
The Indian and horse represent the largest group of shapes<br />
Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention<br />
 All have equal emphasis<br />
Balance<br />
Balance in a design refers to the equal distribution of visual weight in a layout<br />
Left: Balance, Right: Imbalance<br />
When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or f...
In an asymmetrical layout, balance is achieved with an unequal arrangement of elements<br />
symmetrical (left) and asymmetrical(right)<br />
Interior Design<br />Symmetrical<br />
Radial balance can be described as balance thatradiates out from a central focal point. <br />This type of balance is comm...
Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.<br />
Left: Asymmetrical radial balance. <br />Right: Symmetrical balance.<br />
Proximity<br />
Proximity is a spatial relationship between items.<br />The closer things are to one another, the more they must be relate...
Rhythm and Repetition<br />
Rhythm is created by repeating exact or slightly different elements in a predictable manner. <br />Itdiffers from repetiti...
Repetition (left) and Rhythm (right)<br />
Rhythm Examples<br />
Interior Design<br />
Scale<br />
Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy....
Pertanyaan?<br />
Tugas 3: Esai<br />Buatlah sebuah esai yang menjelaskan tentang proses desain.<br />Deadline: 5 April 2011<br />Send to: c...
Terima Kasih<br />© 2011 cokyfauzialfi.wordpress.com<br />
Upcoming SlideShare
Loading in...5
×

Principles of Design

3,754

Published on

Prinsip-prinsip Desain

1 Comment
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,754
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
241
Comments
1
Likes
8
Embeds 0
No embeds

No notes for slide

Transcript of "Principles of Design"

  1. 1. Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.com<br />Principles of Design<br />
  2. 2. Design is a visual language built on fundamental principles and elements<br />
  3. 3. The elements of design refer to “what” are used.<br />The principles ofdesign refer to “how” they are used.<br />
  4. 4. The Gestalt Theory of Visual Perception<br />
  5. 5. The principles of design are based on the Gestalt Theory of VisualPerception<br />
  6. 6. The Gestalt Theory of VisualPerception<br />The whole is different from the sum of its parts.<br />
  7. 7. The Gestalt Theory of VisualPerception<br />
  8. 8. The Gestalt Theory of VisualPerception<br />
  9. 9. Which of those two pictures is easier to remember?<br />
  10. 10. The Gestalt Theory of Visual Perception<br />A greater image may be verydifferent from thecomponents<br />
  11. 11. The Principles of Design<br />
  12. 12.
  13. 13. Unity or Harmony<br />
  14. 14. To group similar elementsvisually and try to find the relationships that exist between them.<br />
  15. 15. A design that is void of unity isusually chaotic and uncomfortable to view.<br />
  16. 16. Left: Unity. Right: Lack of unity.<br />
  17. 17.
  18. 18. Variety<br />
  19. 19. Too much unity is boring. <br />The great design needs adding different elements for visual interest or variety.<br />But too much variety can cause confusion.<br />
  20. 20. Left: Too much variety. Right: Too much unity.<br />
  21. 21. Typography in the same style andsize, and a pastel color palettehelped to unify.<br />But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.<br />
  22. 22.
  23. 23. Hierarchy and Focal Point<br />
  24. 24. Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother<br />
  25. 25. It is important that one element be dominant to give the viewer’s eye a focal point<br />
  26. 26. The most dominant<br />element is the typography<br />
  27. 27. The photograph is the most dominant element<br />
  28. 28. The Indian and horse represent the largest group of shapes<br />
  29. 29.
  30. 30. Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention<br />
  31. 31. All have equal emphasis<br />
  32. 32. Balance<br />
  33. 33. Balance in a design refers to the equal distribution of visual weight in a layout<br />
  34. 34. Left: Balance, Right: Imbalance<br />
  35. 35.
  36. 36. When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.<br />
  37. 37.
  38. 38.
  39. 39. In an asymmetrical layout, balance is achieved with an unequal arrangement of elements<br />
  40. 40.
  41. 41. symmetrical (left) and asymmetrical(right)<br />
  42. 42. Interior Design<br />Symmetrical<br />
  43. 43. Radial balance can be described as balance thatradiates out from a central focal point. <br />This type of balance is commonly used when a dynamic focal point is required.<br />
  44. 44. Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.<br />
  45. 45. Left: Asymmetrical radial balance. <br />Right: Symmetrical balance.<br />
  46. 46. Proximity<br />
  47. 47. Proximity is a spatial relationship between items.<br />The closer things are to one another, the more they must be related.<br />
  48. 48.
  49. 49. Rhythm and Repetition<br />
  50. 50. Rhythm is created by repeating exact or slightly different elements in a predictable manner. <br />Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.<br />
  51. 51. Repetition (left) and Rhythm (right)<br />
  52. 52. Rhythm Examples<br />
  53. 53.
  54. 54.
  55. 55. Interior Design<br />
  56. 56.
  57. 57. Scale<br />
  58. 58. Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy. <br />A sense of perspective, or the illusion of depth, is an aspect ofscale.<br />
  59. 59.
  60. 60.
  61. 61. Pertanyaan?<br />
  62. 62. Tugas 3: Esai<br />Buatlah sebuah esai yang menjelaskan tentang proses desain.<br />Deadline: 5 April 2011<br />Send to: coky.fauzi.alfi@gmail.com<br />
  63. 63. Terima Kasih<br />© 2011 cokyfauzialfi.wordpress.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×