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Principles of Design


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  • 1. Kuliah 3 Teknik PresentasiOleh Coky Fauzi
    Principles of Design
  • 2. Design is a visual language built on fundamental principles and elements
  • 3. The elements of design refer to “what” are used.
    The principles ofdesign refer to “how” they are used.
  • 4. The Gestalt Theory of Visual Perception
  • 5. The principles of design are based on the Gestalt Theory of VisualPerception
  • 6. The Gestalt Theory of VisualPerception
    The whole is different from the sum of its parts.
  • 7. The Gestalt Theory of VisualPerception
  • 8. The Gestalt Theory of VisualPerception
  • 9. Which of those two pictures is easier to remember?
  • 10. The Gestalt Theory of Visual Perception
    A greater image may be verydifferent from thecomponents
  • 11. The Principles of Design
  • 12.
  • 13. Unity or Harmony
  • 14. To group similar elementsvisually and try to find the relationships that exist between them.
  • 15. A design that is void of unity isusually chaotic and uncomfortable to view.
  • 16. Left: Unity. Right: Lack of unity.
  • 17.
  • 18. Variety
  • 19. Too much unity is boring.
    The great design needs adding different elements for visual interest or variety.
    But too much variety can cause confusion.
  • 20. Left: Too much variety. Right: Too much unity.
  • 21. Typography in the same style andsize, and a pastel color palettehelped to unify.
    But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.
  • 22.
  • 23. Hierarchy and Focal Point
  • 24. Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother
  • 25. It is important that one element be dominant to give the viewer’s eye a focal point
  • 26. The most dominant
    element is the typography
  • 27. The photograph is the most dominant element
  • 28. The Indian and horse represent the largest group of shapes
  • 29.
  • 30. Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention
  • 31. All have equal emphasis
  • 32. Balance
  • 33. Balance in a design refers to the equal distribution of visual weight in a layout
  • 34. Left: Balance, Right: Imbalance
  • 35.
  • 36. When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.
  • 37.
  • 38.
  • 39. In an asymmetrical layout, balance is achieved with an unequal arrangement of elements
  • 40.
  • 41. symmetrical (left) and asymmetrical(right)
  • 42. Interior Design
  • 43. Radial balance can be described as balance thatradiates out from a central focal point.
    This type of balance is commonly used when a dynamic focal point is required.
  • 44. Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.
  • 45. Left: Asymmetrical radial balance.
    Right: Symmetrical balance.
  • 46. Proximity
  • 47. Proximity is a spatial relationship between items.
    The closer things are to one another, the more they must be related.
  • 48.
  • 49. Rhythm and Repetition
  • 50. Rhythm is created by repeating exact or slightly different elements in a predictable manner.
    Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.
  • 51. Repetition (left) and Rhythm (right)
  • 52. Rhythm Examples
  • 53.
  • 54.
  • 55. Interior Design
  • 56.
  • 57. Scale
  • 58. Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy.
    A sense of perspective, or the illusion of depth, is an aspect ofscale.
  • 59.
  • 60.
  • 61. Pertanyaan?
  • 62. Tugas 3: Esai
    Buatlah sebuah esai yang menjelaskan tentang proses desain.
    Deadline: 5 April 2011
    Send to:
  • 63. Terima Kasih
    © 2011