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Principles of Design
 

Principles of Design

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    Principles of Design Principles of Design Presentation Transcript

    • Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alficokyfauzialfi.wordpress.com
      Principles of Design
    • Design is a visual language built on fundamental principles and elements
    • The elements of design refer to “what” are used.
      The principles ofdesign refer to “how” they are used.
    • The Gestalt Theory of Visual Perception
    • The principles of design are based on the Gestalt Theory of VisualPerception
    • The Gestalt Theory of VisualPerception
      The whole is different from the sum of its parts.
    • The Gestalt Theory of VisualPerception
    • The Gestalt Theory of VisualPerception
    • Which of those two pictures is easier to remember?
    • The Gestalt Theory of Visual Perception
      A greater image may be verydifferent from thecomponents
    • The Principles of Design
    • Unity or Harmony
    • To group similar elementsvisually and try to find the relationships that exist between them.
    • A design that is void of unity isusually chaotic and uncomfortable to view.
    • Left: Unity. Right: Lack of unity.
    • Variety
    • Too much unity is boring.
      The great design needs adding different elements for visual interest or variety.
      But too much variety can cause confusion.
    • Left: Too much variety. Right: Too much unity.
    • Typography in the same style andsize, and a pastel color palettehelped to unify.
      But the central image on each isunique, helping to create varietyanddifferentiate one title from thenext.
    • Hierarchy and Focal Point
    • Hierarchy is achieved bydetermining dominance oremphasizing one design element overanother
    • It is important that one element be dominant to give the viewer’s eye a focal point
    • The most dominant
      element is the typography
    • The photograph is the most dominant element
    • The Indian and horse represent the largest group of shapes
    • Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’sattention
    • All have equal emphasis
    • Balance
    • Balance in a design refers to the equal distribution of visual weight in a layout
    • Left: Balance, Right: Imbalance
    • When one side of a design is exactly the same as the other side, it is calledsymmetrical balance or classical balance or formal balance.
    • In an asymmetrical layout, balance is achieved with an unequal arrangement of elements
    • symmetrical (left) and asymmetrical(right)
    • Interior Design
      Symmetrical
    • Radial balance can be described as balance thatradiates out from a central focal point.
      This type of balance is commonly used when a dynamic focal point is required.
    • Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.
    • Left: Asymmetrical radial balance.
      Right: Symmetrical balance.
    • Proximity
    • Proximity is a spatial relationship between items.
      The closer things are to one another, the more they must be related.
    • Rhythm and Repetition
    • Rhythm is created by repeating exact or slightly different elements in a predictable manner.
      Itdiffers from repetition in the degree of duplication of elements and a feeling ofpacing.
    • Repetition (left) and Rhythm (right)
    • Rhythm Examples
    • Interior Design
    • Scale
    • Scale is the size relationships between thevarious elements in a layout and can be used to control emphasis and hierarchy.
      A sense of perspective, or the illusion of depth, is an aspect ofscale.
    • Pertanyaan?
    • Tugas 3: Esai
      Buatlah sebuah esai yang menjelaskan tentang proses desain.
      Deadline: 5 April 2011
      Send to: coky.fauzi.alfi@gmail.com
    • Terima Kasih
      © 2011 cokyfauzialfi.wordpress.com