Open Source, Game Theory, and Social Media

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    Open Source, Game Theory, and Social Media - Presentation Transcript

    1. Online Communities: The Future of Business Organization Value USC Annenberg Program in Online Communities January 2009 ETHAN BAULEY ETHANBAULEY.COM @ETHANBAULEY ETHANBAULEY@GMAIL.COM
    2. Who can explain what the Internet is? © Ethan Bauley
    3. Who owns the Internet? • Nobody! • The Internet itself is \"open source\"/\"peer produced\" (TCP/IP) • These characteristics inform the shape of productive strategies worldofends.com © Ethan Bauley
    4. Commons-based peer production • Who owns it? • \"No single person has exclusive control over the use and disposition of any particular resource in the commons.\" (TWoN, 61) • General Public License: derivative works must be available under same license © Ethan Bauley
    5. Open-source software • What is it? (anyone can contribute) • Economic characteristics of information (code, video, text, audio, etc) © Ethan Bauley
    6. Open-source software • Why do people contribute? • Why do people like it? • What are some examples? © Ethan Bauley
    7. Google vs. Yahoo • Yahoo! Directory v. Link structure of the Web • What are the differences between the two? • How does this relate to F/OSS & peer production? © Ethan Bauley
    8. Markets, Networks, Communities • More efficient than individual firms • These forms of organization have cheap coordination costs, are geo-agnostic • Examples © Ethan Bauley
    9. Wikipedia v. Britannica • Nature comparison • Wikipedia: community design (pillars, editors, etc) © Ethan Bauley
    10. Craigslist v. Classifieds © Ethan Bauley
    11. Apache v. Microsoft © Ethan Bauley
    12. SETI@home v. Big Blue © Ethan Bauley
    13. P2P v. Akamai © Ethan Bauley
    14. Peer-to-Peer Communication • How it used to be • How it is in the networked world • Velocity © Ethan Bauley
    15. Designing communities • Wikipedia policy • Slashdot • Hacker News • Usenet • Avoiding situations wherein individual rationality hurts the common good © Ethan Bauley
    16. Game Theory • Mathematics of social science • Beautiful Mind • Cold War • Rigorous analysis of conflict...aka \"interaction\" © Ethan Bauley
    17. Game Theory • Volunteer's dilemma: free riders • Prisoner's dilemma: individual rationality hurts the common good • Backward induction paradox © Ethan Bauley
    18. Game Theory & Community • Historically, a principal source of advantage is information asymmetry • What happens when all players have full information? • Connectivity (broadband, social media, social needs of people) drives awareness, which drives strategy © Ethan Bauley
    19. Game Theory & Connectivity • A perpetual state of peer review (student blog example) - Does it change behavior? • Backward induction, connected consumers & lemons © Ethan Bauley
    20. Game theory of connectivity You may work together in the future; everyone else sees how you played your last move (and all moves beforehand). This is a powerful incentive towards \"good\" behavior (and is why \"Be Good\" is razor sharp strategy). © Ethan Bauley
    21. Game theory + open source = Cooperative advantage • Cooperative advantage: Life is not a zero- sum game. We can grow the pie by working together. • Goal is to be the \"most desirable collaboration partner\" • You can't do everything • Business networks (not \"chains\") © Ethan Bauley
    22. Source of advantage • Talent (a.k.a. human capital + social capital) • In a world of increasingly rapid change, disruption is the new equilibrium • Only sustainable source of advantage is: ability to learn faster than competition © Ethan Bauley

    + Ethan BauleyEthan Bauley, 9 months ago

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