Where and How to Submit
SEO
Press Releases

Picture 4
In this slideshow, I’m
going to show you the
techniques I used that
caused this press release to
rank in 5 out of the top 10
spots in Google for my
target keyword.
Note! This type of result is
not typical - but it can
happen!

In this slideshow, I’ll cover:
• Where I submit press releases
• Tips for getting the most use out of each press release
distribution point
• Benefits of submitting press releases
• Expectations of press release publishing
• How online press release publishing works

Purpose of an Optimized Press
Release
• To announce new products, programs, and events
happening within your company.
• To gain added visibility on search engines for your
keywords.
• To create quality keyword anchor backlinks for your
website.
• To trigger email alerts to those who have
Google Alerts set up for particular keywords.
• To appear in Google and Yahoo News for your keywords.

Notice the Emphasis on Keywords?
An optimized press release should include keywords in its
title, summary, and in the body of the release.
Whenever possible, you want to embed links to your site in
your keywords. This is called “anchor text.”

Expectations of an Optimized Press
Release
• The act of submitting a press release alone will not necessarily
drive tons of traffic to your site.
• A press release is designed to make an announcement. If
media sites or popular blogs pick up on the news, you may see
an increase in traffic.
• Even if media sites and bloggers do not report on your PR,
you will still enjoy the benefits inherent of Google News
visibility, possible visibility in the natural search engine results,
and building targeted links back to your website.

Things You’ll Need Before
You Begin…
Picture 5
(For a FREE copy of my e-book
“How to Write SEO Press
Releases,” visit
An optimized press release
http://selfmadechick.com/2008/02/11/
In Word Doc format.
press-release/)

Things You’ll Need Before
You Begin…
Picture 13
A small and large version of an
image to be included with your
release.
A place to host images online. Image 1 - no bigger than
1000x1000px
Image 2 - no bigger than
250x250px

Things You’ll Need Before
You Begin…
An HTML editor to turn your
Word Doc into HTML.
I use the online editor:
A list of places where you will
www.online-html-editor.de
be submitting your press
release.

Step One…
Picture 6
Using your HTML
editor, turn your entire
press release (excluding
the title) into an HTML
document.
Make sure your HTML
is clean!
Make sure to include
anchor text!

Resource One: Cost=Free
or $6 with an SEO Upgrade
First we’re going to submit to all of the sites that offer anchor
text. The first site on the list is:
www.OnlinePRNews.com
Picture 10

Submitting to Online PR News…
1. Enter your title.
2. Enter your summary
3. Paste in the body of your
press release (though no
HTML can be used, any links
will be live AND you’ll have a
chance to add anchor text and
images in the following steps)

Submitting to Online PR News…
4. Upload an image from your
computer (this will appear in the
press release)
5. Add an image summary
6. Enter keywords that will
become anchor text and the link
associated with the keyword
(these become anchor text with
the $6 upgrade)
7. Enter your contact info

Submitting to Online PR News…
Picture 5
Once submitted, any text in
quotes will rotate in a large
“pull quote” and your site
will be visible in an iFrame
below the press release.
The $6 SEO upgrade
activates all 3 anchor text
links and removes ads from
the press release.

Resource Two: Cost=Free
The next site on our list is: www.dbusinessnews.com

Submitting to dBusiness News…
dBusiness News uses a
WYSIWG Editor
where you can add
your PR with HTML
1. Add your title.
2. Paste your formatted
PR
3. Leave the picture
box blank.
4. Select your region.
5. Select your industry.

Resource Three: Cost=Free
www.seenation.com

Submitting to SeeNation…
Picture 6
1. Go to your HTML
visual editor.
2. “Select All” and
copy.
3. Paste the copied
content into the “News
Description” box.
4. Select your
category.
5. Add your title.

Resource Four: Cost=Free
www.google.com/base
Choose the option to upload “One
at a time.”
Select “News and Articles” from
the dropdown and click “Next.”

Submitting to Google Base…
1. Add your title.
Picture 5
2. Add your company
name in the “Author”
box.
3. Copy and paste the
content from your
visual HTML editor
into the description
box.
4. Hover over the
image and click
“remove.”

Submitting to Google Base…
5. Upload your large
image and click
“attach.”
6. Give the picture a
descriptive, optimized
caption.
7. Preview and
Publish.

Resource Five: Cost=Free
www.pr-usa.net

Submitting to PR-USA.net…
1. Choose “Latest
News.”
2. Add your name,
email, and title.
3. Paste your summary
into the intro text box.
4. Copy and paste from
your HTML editor into
the Main Text area.
5. Click “save” (the
disk icon.)

The remaining press releases will be submitted by copying
and pasting the content directly from your Word document
into the press release submission form.
Remember!
Always include http:// before any hyperlinks.

Resource Six: Cost=Free
www.openpr.com

Submitting to OpenPR…
1. Enter your name and
email in the yellow
boxes.
2. Enter company
name in pink box.
3. Copy the title from
your Word doc into the
title field.
4. **Delete any
apostrophes or quote
marks in the title and
re-enter them in the
field.**
**If you copy quotes and apostrophes straight from
Word, they will be converted to ?’s once published!

Submitting to OpenPR…
5. In the text area,
enter only the body of
the press release
copied from the Word
doc.
Do not include the
summary, the “about
the company” part, or
the contact
information.
Always include http:// with any
hyperlinks!

Submitting to OpenPR…
6. Enter company
contact info.
7. Enter “about”
information.
8. Choose your
category.
9. Select your large
image.
10. Copy your
summary into the
“caption” box. Delete
and replace any quotes
or apostrophes.

Resource Seven: Cost=$2.99
www.free-press-release-center.info

Submitting to FPRC…
1. Add your title into
the title field.
2. **Delete any
apostrophes or quote
marks in the title and
re-enter them in the
field.**
3. Add your summary.
4. Enter the body of
your PR without the
contact info.
Delete any hyperlinks in the body text! (I’ll
explain how you’ll insert your links in the next
slide…)

Submitting to FPRC…
5. Enter your first
In the next step, you will define your keyword
keyword phrase.
phrases. The keywords you enter here will
become anchor text once published. Keyword 6. Enter the URL
phrases must be 3 terms or less and cannot
where your first
contain apostrophes or periods.
keyword phrase will
link.
7. Enter your second
and third keyword
phrase (You will
define the URL where
these will link in a later
step.)
8. Enter remaining
contact info.

Submitting to FPRC…
9. After clicking “Add for
Free” you’ll be given the
opportunity to purchase an
upgrade for $2.99.
Do this!
This will allow you to have
three keywords instead of one.
It will also give your press
release visibility in more
places.

Submitting to FPRC…
On the next page, you’ll be able to choose 5 more industry categories in
which your press release will appear.
Enter the URLs that your 2nd and 3rd keyword phrases will link to.
The terms you chose are listed on the right.

Resource Eight: Cost=Free
www.i-newswire.com

Submitting to i-newswire…
This is the easiest place
to submit a press
release!
Enter the information
as asked - and you’re
done!

Resource Nine: Cost=Free
www.prlog.org

Submitting to PR Log…
Enter all
required
information.
Though the
address
information is
optional, be
sure to enter it!

Submitting to PR Log…
2. Scroll down below the
release preview and click
add image.
3. Choose your smaller
image and add a short title
that will be displayed
below the image.
4. Scroll down, enter the captcha
image and submit.

Resource Ten: Cost = Free
www.przoom.com
Picture 6

Submitting to PRZoom…
1. Enter all required
information.
2. Remove all
hyperlinks from the
body copy!

Submitting to PRZoom…
3. Enter your target keywords in the “enter
link name” field.
The terms you enter here will become anchor text.

How FREE Online Press Release
Distribution Works
Many free press release distributors will publish your press
release only on their directory. This does not give you much
exposure, but it does create an optimized page on the web with
keywords linking back to your site that can rank in the search
engines.
Some free press release submission sites will also submit your
release to Google News.

How PAID Online Press Release
Distribution Works
If you’re going to pay to distribute a press release, the company
should have a system of pushing your news out to numerous
news sites and/or journalists.
I’ve found PR Web to be the most effective paid distribution
site. PR Web will publish your headline on hundreds of
thousands of sites via RSS news feeds.

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Many times I use only free
or very low cost submission
sites. For news of particular
interest, I will also use
PRWeb.
In fact, in the example
where I ranked in 1/2 of the
top spots in Google, I only
used free press release
submission sites.

Resource Eleven: PR Web
Cost = $80, $120, $200 or $360
www.prweb.com
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Submitting to PR Web
At the $200 upgrade level
1. Enter the body of
your release.
2. Highlight your
keyword.
3. Click
“Linkwriter” to add
anchor text.
Enter your URL at the
first prompt.
Enter your keyword at
the second prompt.

Submitting to PR Web
4. Enter terms people may
use to find your release in
Technorati.
5. Select 10 industries
related to your release.
6. Select 5 cities (for RSS
news feeds that display
news filtered only for a
specific city.)

Submitting to PR Web
7. Click “skip” until you
reach “file attachments
and click “apply feature
now.”
8. Click “Upload File”
and select up to 3
images, PDFs,
slideshows, or other
files to attach to the
release.

Submitting to PR Web
9. Drag your main
image from the right
column into the image
slot in the press release
body.

Submitting to PR Web
10. Drag additional images
and files from the right
column to the left column.
11. Enter a keyword
optimized title and
description for your image.

Finding Niche Press Release Distributors
The press release distribution sources I showed you are for
submitting general news.
Your specific industry may have additional niche sites
where you can submit your press release.

Finding Niche Press Release Distributors
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Do a search for
your keyword in
Google News and
look for the
different publishers
submitting releases.

Other Ways to Use Your Press Release
• Create a “press center” on your site and publish your releases.
• Send press releases to your industry specific magazines, trade
publications, and local newspapers.
• Send press releases to customers and potential customers.

Happy Press Release
Writing!
To your success,
Christine O’Kelly
www.seocontentsolutions.com
www.selfmadechick.com