Media Studies - How did you attract/address your audience?

2. From my research I was able to find out what were the best ways of
enticing my target audience and making them want to purchase my
magazine. I used a wide range of media conventions which were put
in place to engage with the audience. There were four main methods
which I used to make sure that the target audience of my magazine
would be enticed and they were the font styles which were used, the
images which were selected, the layout and the mode of address.
These were very important to get right as they were the basis of
making sure that my magazine would have a strong customer base.

3. I firstly used a consistent font style in order
to make the front cover look as
professional as possible, by doing this my
target audience would be more inclined
to look at the magazine and look more
closely at what was on it. A range of
different font colours were used to make
more important items stand out, the main
article in the magazine in a dark red colour
which makes it stand out very well on the
black background. This is also the case for
the cover lines as they adopt the same
method, the cover lines use a bright yellow
colour which makes stand out very well
from the dark background. The cover lines
also use a different font style from the mast
head and main article heading.

4. The front cover only uses one key image which is there
to engage with the audience and make them want to
pick up the magazine. This method has been used in
order to obtain to biggest the audience and also
because it portrays ‘Gaze Theory’.
Firstly the person in the image is looking directly at the
audience of the magazine which will therefore engage
with them.
Secondly the person in the image is wearing clothing
which is suitable to the genre of EDM, this would more
noticeable if he was not wearing suitable clothing as
he would stand out in a wrong way.
Thirdly there is use of iconography in the image as he is
wearing headphones which are strongly related to
EDM. The target audience will be able to pick up on
this and make the connection.
Finally the hairstyle of the person in the image is more
than suitable for the genre as it is very up to date and
fashionable. This will tell the audience the magazine is
fresh out and maybe even entice them to purchase it.

5. The layout of the front cover is very simple
and therefore makes it very easy for the
audience to read the cover lines without
being overwhelmed by lots of information
being thrown at them. The front cover uses
a symmetrical layout as there is an equal
use of cover lines on both sides of the
image, this not only makes the magazine
look more professional it also makes it
much easier for the audience to
differentiate between the different cover
lines. The front cover uses a formal layout
which makes it easier for the audience to
find what they want without wasting time.

6. The mode of address for the front cover is
very formal as it provides the audience
with lots of information about what is in the
magazine and what they are purchasing.
The front cover also addresses the
audience in third person so it’s talking to
the audience and persuading them to
purchase the magazine. The front cover
also uses abbreviations to save space and
allow the other cover lines to breath, this
also helps the audience to distinguish
between the different articles in the
magazine.

7. The contents page uses a range of
different font styles which are put in place
for various reasons. Different font styles
have firstly been used in order to separate
the headings from the numbering and
articles. This makes it easier for the
audience to correctly define the two. The
contents page uses a sans serif font style
because it will appeal to the target
audience much more and it also reflects
the style of the magazine. There are only
use of three different colours which are
red, black and white. This is the house style
of the magazine and is used throughout.

8. The images used on the contents page
are all suitable for the EDM genre and will
appeal to the target audience of the
magazine. Once again like the front cover
the contents page uses iconography
related to the EDM genre such as
headphones and turntables which the
audience will be able to make the
connection between. Although none of
the images are engaging with the
audience they still effective as it means
that the audience will not be distracted
and they will be able to find the article
which they want to read.

9. The contents page uses a very formal
layout as it is there to inform the audience
about where the different articles are. The
layout of the contents page makes it very
easy for the audience to find the article
they want as the contents page has been
split into multiple sections such as
‘Features’ ‘Comin’ Up’ ‘New Music’ and
‘Technology’, by doing this the audience
can easily find the article they want.

10. The contents page addresses the
audience in a colloquial language as this
will suit the young audience very well, for
example rather than “coming up” “comin’
up” has been used as its a sort of slang
which will be appealing to the target
audience. This type of language is used
throughout the contents page as it will be
found appealing to the target audience of
the magazine. The style of the contents
page is also able to indicate to the
audience what the magazine will be like,
how it will addressing the audience and
how it will provide them with information.

11. The double page spread uses multiple
fonts which helps the audience to break
apart the different sections of the article.
The main heading uses a dark red bold
font, this has been put in place to entice
the audience. The sub heading uses a
much smaller font but uses the same
colours, this is there to tell the audience a
brief summary of what the article is about.
Finally the main bulk of text uses a
consistent sans serif font style as it will
appeal to the target audience while being
very easy to read.

12. There is only one image used on the
double page spread because it leaves
much more room for textual content to be
added. The one key image is very
effective as the person in the image is
engaging with the audience. The image
has also been edited so that the person in
the image stands out from the
background along with the iPad he is
holding. The background has been blurred
out so that text can be easily added on
top which is more appealing to the target
audience.

13. The double page spread uses a formal
layout which is put in place so that the
audience is able to obtain enough
information, by separating the text from
the image it makes the double page
spread much nicer because it means
there is not lots of text being placed over
an image. Furthermore by placing the app
information inside a separate box it makes
it much easier for the audience to
differentiate between the article and the
information about the app.

14. The type of language which is used in the
double page spread is colloquial because
this is the sort of language which will
appeal to the target audience of my
magazine. As my target audience is quite
young so the language which has been
used contains lots of slang words which
should be found appealing to the
audience.