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Engaging customers in an online world keynote notes

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  • 1. Engaging customers in an online worldKaren Stocks, Google/Yahoo AustraliaThe future of online video10.8 million aus people watch online video.79% of all internet users10 hours per person uploadedMobile penetration33million streams 189 countries using Youtube symphony orchestra as example2014 = 90% of video.Currently a third of all web traffic.Think about the last video you watched. How did you find it500 yearsz of video watched on facebook. 700 videos a minute on twitter.Sharing is viral and has no frontier.Entertainment is not the ontly reason for using youtube. Information is also an important factor.Great content can come from anywhere.Premium content: music, tvNiche content: youtube symphony, crochetuser content:Life in a day: crowdsourced documentary
  • 2. The cost of production is trending to zero.Engaing with your audienceGoogle analytics.Simplifying the messageInteraction in different contextsLife is for sharing.Youtube insides