Deadcellzones.Com Presentation

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Deadcellzones.com is a "Consumer Generated Coverage Map™" of outdoor and indoor cell phone reception problem locations for AT&T, Verizon, Sprint, T-Mobile and other smaller carriers. The map is dedicated to identifying buildings, homes, parks, resorts, stadiums, hospitals and public places where cellular phone calls are frequently dropped or where a cell phone signal is not available. It is our mission to become the voice of 240 million US wireless customers and identify all relevant dead zones, dropped calls, network congestion areas. The database was founded in 2001 and has become a central platform for objectively sharing notorious dead zone locations. It is our mission to report coverage complaints efficiently to wireless carriers and mobile retailers through our mapping API. We believe seamless cellular coverage can be achieved if carriers stop hyping their national coverage maps in commercials and simply focus locally at providing better coverage at the neighborhood level. Our map has a searchable map database of over 100,000+ cell phone complaints submitted from customers and receives hundreds of new complaints each day.

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  • Traditionally, carriers have addressed coverage solutions by expanding coverage through the deployment of various “macro network” solutions ranging from complete new base stations down to micro and pico cells. Typically these are not deployed within a building A number of vendors have developed and deployed solutions for large venues supporting a large number of simultaneous callers. Various train stations, large hotels & casinos, stadiums and malls have been equipped the carriers or the building owner. However, these solutions have not proven cost effective in serving smaller “spots”. This is an ideal situation for a new disruptive technology that challenges the existing price performance paradigm.
  • Deadcellzones.Com Presentation

    1. 1. DeadCellZones.com Summary Jeff Cohn Founder & CEO Owned by Syndicated Maps March 2014
    2. 2. ■Deadcellzones.com Part of Syndicated Maps ■Founded in 2001 ■5,000,000+ Pageviews ■Based in Los Angeles ■Advertising & Data Licensing ■Self Funded Company Overview
    3. 3. Wireless Carrier Problems
    4. 4. The Mobile Data Tsunami Is Here
    5. 5. “3 C’s” Challenging Service Quality
    6. 6. Signaling Growing 2X Faster Than Data
    7. 7. Chatty Apps = Congestion / Video = Capacity Issues
    8. 8. Wi-Fi Growing Faster Than Cellular
    9. 9. Too Many Persistent Dropped Calls
    10. 10. Poor Customer Service Ratings
    11. 11. Misleading Advertising & Marketing
    12. 12. FCC Is Not Responsive
    13. 13. No Forum To Push Zoning Modifications
    14. 14. What Do Wireless Consumers Want?
    15. 15. How Do People Find Us?
    16. 16. 5,000+ Visitors Per Day 1,000,000+ Visitors Per Year
    17. 17. Map Database Growth
    18. 18. Dead Zones Location Database Growth
    19. 19. Dead Zones, Dropped Calls, Congestion
    20. 20. Percentage of Database Complaints
    21. 21. ■ AT&T – 42% ■ Verizon – 25% ■ Sprint – 16% ■ T-Mobile – 13% ■ MetroPCS - 2% ■ Tracfone - 1% ■ Other - 1% 51,000+ in Database as of August 2014 Summary of Current Database
    22. 22. Geo-Targeting Advertising Works on Our Site
    23. 23. 5,000+ Customers Visit DeadCellZones.com Each Day + 1,000 Per Day to DeadZones.com
    24. 24. Geo-Targeted AT&T Microsite Ads
    25. 25. Femtocell Advertising Slot
    26. 26. Effective Advertiser Cost $.07 Per Customer Visit
    27. 27. Effective Advertiser Cost $. 02 Per Page View
    28. 28. What Ads Are Clearly Working?
    29. 29. Geo Targeted AT&T Blog Ads
    30. 30. Ad Engagement Performance VS 4X More Engagement With Geo-Targeted Microsite Ads
    31. 31. Who Is Our Audience?
    32. 32. Sophisticated, Affluent & Educated Audience
    33. 33. In-Building Database Of Problems
    34. 34. Database of Retail Store Coverage Problems
    35. 35. Database of Hospital Coverage Problems
    36. 36. Database of Airport Coverage Problems
    37. 37. Schools With Coverage Problems
    38. 38. The Future . . .
    39. 39. Open Secure Free Wi-Fi Networks
    40. 40. Disruptive Change Coming?
    41. 41. Google Loon Project - Wireless Orbiting Balloon
    42. 42. Carriers Must Find New Ways To Stay Relevant
    43. 43. Connected Car
    44. 44. What Wireless Carrier Does Your Car Have?
    45. 45. ●Listen To Your Customers ●Be Transparent About 3’C’s ●Embrace New Technology ●Be Disruptive Key Takeaways
    46. 46. Jeff Cohn Founder & CEO DeadCellZones.com DeadZones.com @DeadZones jeff@deadcellzones.com Direct: (310) 721-8118

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