Marketing is every activity that creates and reinforces your practice as the Obvious Choice to your targeted demographic.
What does Marketing include?
Internet & Viral Marketing
Cross Channel Affiliations
Office Condition & Location
People don't "buy“ cosmetic improvements . They "buy" the concept of what the improvements will do for them. Therefore, do not market cosmetic improvements . Market the concept of what cosmetic improvements will do for your prospective patients. Rule #1: People Buy Concepts