Creative pitch cogwheel studios™

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Our understanding towards brand development, positioning, marketing collateral's with end to end services for building a strong versatile brand for successful business.

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Creative pitch cogwheel studios™

  1. 1. creative pitchbrand communication • nandhini • cogwheel studios™
  2. 2. the brandtodaynandhiniconfidential • prepared for nandhini group © 2013
  3. 3. a leading fine dining restaurant inbangalore specializing in andhra cuzinea brand with an versatile image acrossfine dining • banquets • catering • hospitalitya brand which has penentrated deepinto the market, with multiple branchesacross bangalorea brand with an experience over 23years of serving their customersconfidential • prepared for nandhini group © 2013sourcefromgoogleimages
  4. 4. creative brand observations • authenticitycompetitionconfidential • prepared for nandhini group © 2013
  5. 5. • authenticityauthenticity refers to self-knowledge and making decisions that arecongruent with that self-knowledge. Organizations who know who theyare, and what they stand for, start the identity process from a positionof strength. They create brands that are sustainable and genuine.confidential • prepared for nandhini group © 2013sourcefromgoogleimages
  6. 6. • competitionconfidential • prepared for nandhini group © 2013sourcefromgoogleimages
  7. 7. confidential • prepared for nandhini group © 2013solution?
  8. 8. confidential • prepared for nandhini group © 2013brand refreshmentbut why brand refreshment?
  9. 9. confidential • prepared for nandhini group © 2013sourcefromgoogleimages• Without a proper brandrefreshment “Nandhini”may be losing money,time, & opportunity• Brand refreshment is important for“Nandhini” because refreshing meansnew look this shows the customers thatthe company is growing and it is concernedfor its reputation• Brand refreshmentis a good way for thebrand “Nandhini” tokick start there entireimage engine to apresent brand newimage
  10. 10. confidential • prepared for nandhini group © 2013sourcefromgoogleimages• Brand refreshment shouldbe done for the brand“Nandhini” because toposition shoulder to shoulderwith their existing competitor• Brand refresment is requirefor the brand“Nandhini” becauseif the competitors renders therebrand as useless or outdated• Brand refreshment tellsthe audience that the brand“Nandhini” will be staying forlongterm and they can trust• If the brand “Nandhini” dontemploy brand refreshment atright time they may lose in thecompetition
  11. 11. confidential • prepared for nandhini group © 2013few success stories of brand refreshment
  12. 12. confidential • prepared for nandhini group © 2013sourcefromgoogleimages
  13. 13. confidential • prepared for nandhini group © 2013sourcefromgoogleimages1985 1990 1995 20012006 2009 2012
  14. 14. confidential • prepared for nandhini group © 2013sourcefromgoogleimages
  15. 15. confidential • prepared for nandhini group © 2013to spread the awarenessof authenticity & leadthe competitioninvolvedscope ofwork
  16. 16. confidential • prepared for nandhini group © 2013sourcefromgoogleimages• logo refreshmentrefreshing of logo is retaining the same nomenclature but redefininglogo elements and giving a fresh lookeg:-adding gloss letterformadding object pictorial
  17. 17. confidential • prepared for nandhini group © 2013brand architecture
  18. 18. confidential • prepared for nandhini group © 2013sourcefromgoogleimagesnandhini hotelsRedefine logoRedefine logonandhini banquet hallsRedefine logonandhini restaurantseg:-
  19. 19. confidential • prepared for nandhini group © 2013sourcefromgoogleimagesbrand awarness to lead the competition therefreshed logo will be scaled across to grabmarket attentionplates tissuesmenu card table mats
  20. 20. confidential • prepared for nandhini group © 2013sourcefromgoogleimagesinside restaurant bill boards uniforms
  21. 21. confidential • prepared for nandhini group © 2013sourcefromgoogleimagesfleet graphics visual merchandising
  22. 22. confidential • prepared for nandhini group © 2013brand refreshmentexercise helps the brandnandhinito embrace currentmarketing strategiesto announce thetransition into newphasefor companies vision forfuture&
  23. 23. ©#1/23, first floor, RMS Colony, Bangalore-560094 • www.cogwheelstudios.com • info@cwspost.com

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