U.S. Consumer Goods: Putting Social, Mobility, Analytics and Cloud to Work

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For consumer goods companies, growth is expected to come from the new middle class in emerging markets and from increasingly targeted "micro-markets" in developed markets. By deploying social media, mobility, advanced analytics and cloud technologies (SMAC) as an integrated stack, consumer goods enterprises can overcome economic, operational and competitive restraints, transform business models, unlock growth opportunities and strengthen the value of their business.

Published in: Business, Technology
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