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U.S. Consumer Goods: Putting Social, Mobility, Analytics and Cloud to Work

by on Jul 10, 2013

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For consumer goods companies, growth is expected to come from the new middle class in emerging markets and from increasingly targeted "micro-markets" in developed markets. By deploying social media, ...

For consumer goods companies, growth is expected to come from the new middle class in emerging markets and from increasingly targeted "micro-markets" in developed markets. By deploying social media, mobility, advanced analytics and cloud technologies (SMAC) as an integrated stack, consumer goods enterprises can overcome economic, operational and competitive restraints, transform business models, unlock growth opportunities and strengthen the value of their business.

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U.S. Consumer Goods: Putting Social, Mobility, Analytics and Cloud to Work U.S. Consumer Goods: Putting Social, Mobility, Analytics and Cloud to Work Document Transcript