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Social Media Analytics: Enabling Intelligent, Real-Time Decision Making
 

Social Media Analytics: Enabling Intelligent, Real-Time Decision Making

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Companies that rely on social media to interact with employees, vendors and customers can take advantage of advanced and predictive analytics to extract and analyze the increasing amounts of ...

Companies that rely on social media to interact with employees, vendors and customers can take advantage of advanced and predictive analytics to extract and analyze the increasing amounts of unstructured data generated by social media, and use that information to understand customers' issues and preferences; gauge marketing campaigns; enhance their competitive intelligence, and improve decision making throughout the organization.

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    Social Media Analytics: Enabling Intelligent, Real-Time Decision Making Social Media Analytics: Enabling Intelligent, Real-Time Decision Making Document Transcript