Competitive strategies of organization keeps changing with time. Companies that could make and distribute product better, faster and cheaper were leaders of the past. As products and services have become commodities, companies that can give the best customer experience would be the leader in today’s era, THE AGE OF CUSTOMER. The disruptive forces of Social, Mobile, Analytics and Cloud (SMAC) are causing this shift. In this presentation, we talk about how social media and mobile have a great impact on customer experience and how they can be used better to create a competitive advantage in today’s era. The focus of this presentation is how enterprise can address Integration challenges faced due to SMAC. This presentation is an excerpt from the Cognizant presentation at IBM Impact event (http://www-01.ibm.com/software/websphere/events/impact ) held in May 2013 at Las Vegas
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