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Leading in a Virtual Environment

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Cognizant CIO Mark Greenlaw discusses strategies for leading a "virtual" IT workforce. He presented at the Boston Society for Information Management.

Cognizant CIO Mark Greenlaw discusses strategies for leading a "virtual" IT workforce. He presented at the Boston Society for Information Management.

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  • Hi, any chance the audio of your talk is available somewhere? And it seems like some of the images in your presentation are from SL, do you use that in your work? Thanks in advance! :)
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  • 1. Leading IT in a Virtual Workforce
    Mark Greenlaw, CIO
    Cognizant
  • 2. Cognizant Profile
    Global IT Services Company
    Founded in 1994 as D&B Spin-off
    $3.27 B Revenues for 2009
    570+ Customers
    Fastest Growing in Industry (Source: BusinessWeek)
    2
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    • 78,000+ Employees
    • 3. Headquartered in New Jersey, with Global Operations
    • 4. Member of S&P 500, Fortune 1000
  • Client-Focused Global Delivery Network
    3
    © 2009, Cognizant Technology Solutions. Confidential
  • 5. IT @ Cognizant: Technology & Transformation Services
    Provides business applications, technology infrastructure, and process improvement services to Cognizant business functions and associates.
    Mission is to enable scalable global business processes and technology platforms within Cognizant.
    950+ global team members organized into 3 groups:
    Enterprise Application Services – provides global application development & maintenance services
    Network & Systems Services – provides global data center, network, computing, messaging, and desktop services
    Office of the CIO – provides overall IT management: strategy, architecture, relationship management, process improvement, organization change management, and Project and Portfolio Management.
    4
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 6. Technology & Transformation Services TeamGlobal Footprint
    5
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Toronto
    London
    Amsterdam
    Frankfurt
    Zurich
    Shanghai
    Singapore
    Teaneck, NJ
    Bridgewater, NJ Phoenix, AZ
    Bentonville, AK
    Chicago, IL
    Schenectady, NY
    Raleigh, NC
    Reston, VA
    Charlotte, NC
    Maynard, MA
    Holliston, MA
    Wayland, MA
    Chennai
    Pune
    Bangalore
    Kolkata
    Hyderabad
    Coimbatore
    Kochi
    Mumbai
    Gurgaon
    Buenos Aires
  • 7. A Few of our Global Facilities …
    6
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Chennai, India
    Pune, India
    Shanghai, China
    Pune Data Center
  • 8. …and Office of the CIO
    7
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Office of the CIO, Wayland, MA
  • 9. Topics
    Cognizant’s view on the future of work
    Leading virtual IT teams
    Enabling other virtual leaders
    8
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 10. 9
  • 11. Cognizant Thesis
    10
    The confluence of
    Globalization,
    Demographics, and
    Technology
    are changing the fundamental nature of organization and work itself
  • 12. Globalization: Population changes by 2050
    11
    5222
    58%
    729
    632
    3680
    392
    305
    1803
    768
    796
    520
  • 13. Globalization: The Invisible Hand
    Not unlike the invisible hand of a “market” economy directing resources to the most optimal use
    Production of goods and services no longer recognizing political boundaries
    Corporate DNA is task-based, not geography-based
    Increased mobility, the Internet, and low-cost telecommunications are fueling this trend
    Well-codified processes are broken into sub-components, and then delivered wherever there is:
    Highest quality
    Greatest efficiency
    Optimal talent
    Ignoring or fighting today’s Invisible Hand is a losing game
    12
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 14. Demographics: The Millennials
    1/3 of the world’s population, 1/4 of the US population
    The biggest generation in the history of the world, at a time of the greatest change in history
    Born between 1977 and 1994
    15 to 32 years old today
    Becoming management in the next decade
    13
  • 15. How are Millennials important and different?
    John Della Volpe, Harvard University
    “Millennials are…
    digital natives,
    fierce multi-taskers
    who crave collaboration,
    travel in packs,
    and don’t mind status.”
  • 16. 15
    Technology: The Coming Cloud
  • 17. Cloud is not just about computing
    Processes, systems, and portions of businesses move “into the cloud” and become more virtual
    “Anywhere IT” will enable the user to work from any location on any device, enabled by
    Cloud computing
    Application mobility
    Social media
    Source: Yankee Group , February 2009
    All of these factors continue to change the nature of work and create a more virtual workforce
    16
  • 18. Impacts
    Different Organizational Designs
    Different IT and Business Systems
    Democratized Innovation
    New Leadership Models
    17
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 19. 18
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Leading Virtual IT Teams
    Image by Avatrian, from Flickr, under a Creative Commons license.
  • 20. It’s hard to separate the issues
    Virtual IT teams are:
    Often global
    Typically multicultural
    Usually multigenerational
    Often operate in different time zones
    Sometimes cross organizational boundaries
    Physical distance is just one factor affecting the performance of virtual teams – IT Leaders must deal with all of them at once.
    19
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 21. Recommended Reading
    Core Competencies
    Create Context
    Cultivate Community
    Co-activate New Leaders
    Leadership Tools
    Techno-dexterity
    Glocalization
    Traverse Boundaries
    Authenticity & Transparency
    20
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 22. Embrace Workforce Virtualization
    21
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 23. Be Sensitive to the Small Things
    22
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    In a virtual world, sports analogies, buzzwords, etc., may get lost in translation – be aware of culture and context
  • 24. Find Your Usha (Coach)
    23
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    • Sensitive to cultural differences
    • 25. Skilled in managing across global borders
    • 26. Able to advise you on the mood and vibe of virtual teams
  • Be Present and Mindful
    24
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Video vs. audio conferencing requires that we be fully present – not multitasking
    “The most precious gift we can offer others is our presence.”
    “When you speak with 100% of your being, your speech becomes a mantra.”
    - ThichNhatHanh, Zen Buddhist Monk
  • 27. 25
    Enabling other Virtual Leaders
    Image by DaneelAriantho, from Flickr, under a Creative Commons license.
  • 28. Understanding Virtual Teams
    26
  • 29. Enable Techno-Dexterity
    27
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Audio Conferencing
    Phone
    Email
    Instant Messaging
    Web
    Conferencing
    Telepresence & HD Video
    Collaboration Spaces
    Blogs, Wikis (CH1Blogs)
    Streamed Media (Ctube)
    Collaborative Work Environments (C2.0)
    Social Networking Tools
  • 30. Techno-Dexterity Example
    28
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 31. Techno-Dexterity Example
    29
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 32.
  • 33. Strong Ties, Weak Ties, and Innovation
    31
    None
    Potential
    Weak
    Strong ties
    Source: Andrew McAfee, MIT
  • 34. Strong Ties, Weak Ties, and Innovation
    32
    None
    Potential
    Who Wins - Compliance and Security or Innovation?
    Weak
    Strong ties
    Source: Andrew McAfee, MIT
  • 35. Summary
    Continued workforce virtualization is an unstoppable trend
    Embrace the trend and sharpen your virtual leadership techniques
    Enable your colleagues to become more effective virtual leaders
    33
    © 2008, Cognizant Technology Solutions. Not for Reproduction
  • 36. Recommended Reading
    A Whole New Mind, by Daniel H. Pink
    Cultures and Organizations, Software of the Mind: Intercultural Cooperation and its Importance for Survival, by GeertHofstede
    Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges, by Andy McAfee
    Grown up Digital, by Don Tapscott
    Leading the Virtual Workforce, by Karen SobelLojeski
    Wherever You Go, There You Are, by Jon Kabat-Zinn
    You Are Here, by ThichNhatHanh
    34
    © 2008, Cognizant Technology Solutions. Not for Reproduction
    Contact Info: mark.greenlaw@cognizant.com

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