Helping early-stage companies turn
great ideas into even greater products

Cogniance – Competent & Cutting-Edge
Full-service consultancy focused on swift, predictable, and
economical delivery of high quality software products for
funded start-ups
End-to-end approach, from design to NOC support
High quality & value vs. cost, swiftly and predictably
Dedicated, passionate team - not merely a provider
Confidential

High Calibre Team – Top to Bottom
• Own a world-class team 100% dedicated to your project
• We recruit only from the top 5% of the market
• Technically savvy, creative, energized, motivated, and
opinionated
• Advanced-to-fluent English skills
• US and EU travel-ready
• < 2% annual staff turnover
• 75 employees and growing
Confidential

Turn-key Convenience and Speed
Design Development Operations
• Ability to design and architect the solution, not just build it
• Full-service delivery partner, not merely a headcount provider
• From creating UI and art design, planning architecture, performing
coding and testing to running data centers from the Kyiv based 24x7
NOC
• We can deliver your project faster, at better value and at lower risk than
you can build a team to do it
• Ability to get started and scale quickly
Confidential

Client References: CloudMade
CloudMade (www.cloudmade.com)
‘WIKIPEDIA’ OF MAPPING
CloudMade, a VC-funded UK-based
pioneer in the collaborative digital mapping
space, provides developers with access to
a range of innovative tools and APIs to
make the most of map data in mobile and
web-based applications. CloudMade
sources map data from OpenStreetMap,
the community mapping project which is
making a free map of the world.
Cogniance has enabled CloudMade to
scale its delivery capacity from 2 to 20+
people in less than a month, and now
forms the core product development team
for CloudMade.
Technology:
•Ruby-on-Rails, Linux, Apache, Java,
MySQL
"Cogniance has enabled us to scale our design, engineering, qa, •iPhone, Android
and operations extremely rapidly. Their team is talented and
enthusiastic and forms a core part of our company, helping us to •High-availability, low-latency data center
deliver innovative products and services to our customers
worldwide“
Nick Black
Founder
Confidential

Client References: Sonopia
Sonopia (www.sonopia.com)
MVNO / SOCIAL NETWORKING PLATFORM
Sonopia's mission is to provide every
organization, group or club with the
opportunity to create branded mobile
service and build a unique mobile and web
community of supporters and members.
Cogniance team planned, designed, built,
and supported the entire Sonopia
ecosystem, including a social networking
engine, mobile applications, and marketing
platform, as well as integrations with
mobile carriers, billing, logistics, and
customer support systems, delivering 17
feature releases over a 24-months period.
As a result, Sonopia boasted 10,000+
registered networks, 200,000+ daily page
views, and 99.99% uptime
Technology:
"The Cogniance team has delivered 17 Sonoportal and 6 mobile •Dynamic RIA using AJAX / FLEX
releases in 24 months for Sonopia. Each release has been on-time, •RIM / J2ME / BREW mobile clients
on-budget, and on-spec.”
Roger Nolan
•Linux, Apache, Java and MySQL
CTO
Confidential

Client References: Ad Infuse - Velti
Ad Infuse (www.adinfuse.com), now a
“Cogniance has been an excellent development partner for Ad
Infuse. By providing complete teams whose talent spans design,
Velti (www.velti.com) company
coding and QA, we are able to drive new products and new
features to market faster. Cogniance’s flexibility and From portable media players to mobile
responsiveness has also been an important factor in successfully phones, Ad Infuse delivers highly
working with a fast-paced startup such as ours.” personalized ad experiences to
Carl Ludewig consumers across all mobile devices. By
Founder & CTO dynamically inserting targeted ads at the
moment of content delivery, Ad Infuse
ensures optimal relevancy for every
mobile subscriber. Cogniance provides
UI design, engineering, and testing
services for Ad Infuse's leading mobile ad
router and server platforms.
Technology:
•Ruby-on-Rails, Linux, Apache, Java,
Ajax, PostgreSQL
•iPhone, RIM, J2ME, Symbian
•Test automation
Confidential

Client References: Issuu
Issuu (www.issuu.com)
SOCIAL PUBLISHING PLATFORM
Issuu strives for excellence in online
publishing. Issuu's product and
services are based on providing
instant gratification for people,
businesses, and advertisers.
Cogniance team works specifically on
Issuu Pro — a commercial, white-
label, and ad-free version of Issuu
complete with customizable features,
detailed statistics, and developer APIs.
Technology:
•Ajax / Flex / Java
“Cogniance team brings a positive and critical attitude, which
agrees with our way of thinking and is great for the product.
Working with traditional outsourcing companies would be
much more different and difficult”
Morten Sommer
CTO
Confidential

No Unhappy Customers
"I can not speak highly enough about the team at Cogniance. They have built "Cogniance provided top-quality web
technology for us of the very highest quality under often demanding and development for our enterprise
difficult circumstances, and provided just superb levels of overall customer software products. They were flexible
service. My company would be much the poorer had we not decided to take in their approach and able to meet our
our business to them. Cogniance is a company of outstanding quality and I tight timelines.“
recommend it without reservation.“ Suresh Batchu,
Martin Hill, Managing Director Co-Founder &
Mobile Plus Media, London, UK VP Engineering,
Mobile Iron, Sunnyvale, CA
”Cogniance has shown on more "Our Portfolio companies that partner with Cogniance continue to
than one project the ability to benefit from their ability to deliver innovative software on time, on
deliver products across the entire budget while exceeding expectations."
software development lifecycle.
Tim Danford, Managing Director
Moblico is particularly impressed
with Cogniance's Web UI Design Storm Ventures, Menlo Park, CA, USA
capabilities and more importantly
to take a design and implement a
solution that reflects the design.
Cogniance is a wonderful "Cogniance helps our portfolio companies achieve critical product delivery milestones via
company to work with and is truly its deep technology expertise and its impressive ability to scale. Cogniance also provides
one you can count on as a a considerable degree of transparency and predictability into the R&D processes of our
partner.” start-ups.“
Jørgen Smidt, Partner, Mobile & Telecom
James Barns, Founder & CTO
Sunstone Capital, Copenhagen, Denmark
Mobilico, KS, USA
Confidential

Superior Location – Kyiv, Ukraine
Wide array of advantages
• Quality engineering & creative skills
• Availability of talent
• Cultural alignment with Europe
• Manageable time difference
• Outsourcing as a political agenda
Educational hub
• World’s largest technical university
• 12,000 new graduates each year
Consulting environment
• Kyiv is at the heart of a burgeoning
software factory industry
• High English penetration
• Reliable technical infrastructure
Confidential

Cogniance Express™ Delivery Framework
• “Best of all worlds”
• Enhanced mix of Agile (XP,
SCRUM) and semi-traditional
• Continuously evolved by
Cogniance PMO
• Tangible customer benefits from Day 1
• Teams are 100% dedicated to a project
• Maximum deliverable turnaround
• Multi-skilled (UI, engineering, QA, operations) team working under unified
management – from Day 1
• Daily status meetings aimed at streamlining reviews, decisions, and issue
resolutions
• Weekly iterative planning and releases of fully-tested functional “threads”
• Proven project and process infrastructure accessible by all stakeholders
• End-to-end iterative development cycle
• Continuous, overlapping, self-contained development threads,
• From planning game to fully-tested feature deployment every time
• Well defined engineering process
• Continuous integration and TQM development concepts.
• Stakeholders always have access to the latest development and QA builds.
• Flexible change control and configuration management
Confidential

Best-in-Class Project Tools
• Enterprise wiki and KM system
• Collaborate and share project knowledge
• Secure, web-based project repository
• Complete QA infrastructure
• Issue management and bug tracking system
• Reports, stats, and release notes
• Fully integrated with Eng & Release mgmt
• Open-standards version control
• Continuous build and integration
• Up-to-date access to latest builds
• Advanced code branching for ease of rollbacks, merging, and
surgical fixe
• World’s best communications tools
• Adobe Acrobat Connect Pro for working meetings and demos
• Skype for everyday voice, chat, and video across distributed
teams
Confidential

NOC Support Offerings
Tiers 1 & 2: NOC Infrastructure Build-Out & Preparation for “Go-Live”
Activity
Tier 1: Preparation for Go-Live and Release Management (configuring
staging & production environments, deployment for each iteration, Go-Live
deployment support)
Tier 2: Full NOC infrastructure (backups, monitoring system, alerts &
notifications) configured and deployed (client’s mail lists to be used to
configure alerts and monitoring traps)
Tier 3: Post Go-Live Release Management and Ongoing 24/7 Support
Activity
• Deployment of incremental features and fixes
• Performance monitoring and tuning
• Escalation management & incident resolution
• Weekly status reporting
Confidential

World Class Board of Directors
Juha Christensen Christian Petersen
Chairman Board Member
Mr. Christensen has had a defining impact on the mobile Mr. Petersen understands consumers. For a decade
phone industry. Through his career he has led large Petersen has built brand enhancing marketing campaigns on
worldwide product and marketing the internet for
organizations and built market driven companies. major brands like Domino’s, Kellogg’s, LEGO, Mars, M&M’s
After six years at mobile device pioneer Psion, Christensen and Nestle. He has also assisted firms like TDC, Symbian
conceived of Symbian and led the creation of the venture with and Microsoft with their mobile phone and services
partners Nokia, Motorola, Ericsson, Matsushita, Sony and strategies.
Samsung. Mr. Petersen's broad knowledge of consumer marketing
Later at Microsoft, he brought to market Windows Mobile, includes how to design and build consumer products, and
which now hold the number two market share position behind how to market these in a way by which they enhance brand
Symbian. behind them.
After Microsoft, Christensen was President at Macromedia At Macromedia, Petersen was part of the team that created
(now Adobe), where he established Flash as a standard, Flash for mobile devices, enabling better user interfaces and
selling it for a royalty to all the Top 5 handset manufacturers. better mobile phone experiences. Flash is now the leading
multimedia standard on mobile phones.
Until it’s acquisition by Nokia in 2008, Christensen was on the
board of Trolltech, leader in Linux platforms for phones. Later at Sonopia, Petersen enabled brands to create a mobile
carrier in 15 minutes and created mobile software that gave
Christensen is a member of the board of Teleca, the largest mobile subscribers a branded and very targeted mobile
Systems Integrator in the phone industry, handling approx. experience.
40% of all mobile phone design in the industry. He is also on
the board of CloudMade.
Christensen has been involved in a number of mergers,
acquisitions, IPOs and exits.
Confidential

Customer-Focused Leadership
Silicon Valley Kyiv
Michael Shraybman Serhiy Gorpinich Roman Perimov
President CTO Director, QA
• 12+ years in Management • 11+ years experience in desktop, • 9 Years experience in
Consulting and PMO/Project internet and wireless software leading test houses
Management designing & development
implementing solutions for the • 4 years QA and process
Fortune 500 clients • 6+ years on management positions leadership
• MBA from UCLA Anderson School
Julia Klimentovskaya George Vyshnya
Director, Director, Data Centres
Art and Design
• 9+ years experience of Design • 8 years of IT and software PM
Management Consulting for experience
internationally-owned web development • 4 years of building & running highly
companies & Advertising agencies available production Data Centers
Confidential

Confidential information
Contact:
Email: contact@cogniance.com
Information contained herein is confidential and proprietary information of Cogniance Inc.. The dissemination, use or reproduction
of this information for any other purpose other than that for which the information is provided is prohibited by Cogniance Inc.
except by express permission.
© Copyright Cogniance Inc. 2009. All rights reserved.
This document and the information contained herein (collectively, the "Information") is provided to you (both the individual
receiving this document and any legal entity on behalf of which such individual is acting) ("You" and "Your") and Cogniance
("Cogniance") for informational purposes only. Cogniance is providing the Information to You because Cogniance believes the
Information may be useful to You. The Information is provided to You solely on the basis that You will be responsible for making
Your own assessments of the Information and are advised to verify all representations, statements and information before using
or relying upon any of the Information. Although Cogniance has exercised reasonable care in providing the Information to You,
Cogniance does not warrant the accuracy of the Information and is not responsible for any damages arising from Your use of or
reliance upon the Information. COGNIANCE DOES NOT WARRANT THAT THE INFORMATION IS ERROR-FREE.
COGNIANCE IS PROVIDING THE INFORMATION TO YOU "AS IS" AND "WITH ALL FAULTS." COGNIANCE DOES NOT
WARRANT, BY VIRTUE OF THIS DOCUMENT, OR BY ANY COURSE OF PERFORMANCE, COURSE OF DEALING, USAGE
OF TRADE OR ANY COLLATERAL DOCUMENT HEREUNDER OR OTHERWISE, AND HEREBY EXPRESSLY DISCLAIMS,
ANY REPRESENTATION OR WARRANTY OF ANY KIND WITH RESPECT TO THE INFORMATION, INCLUDING, WITHOUT
LIMITATION, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, OR ANY REPRESENTATION.
COGNIANCE DISCLAIMS AND IN NO EVENT SHALL BE LIABLE FOR ANY LOSSES OR DAMAGES OF ANY KIND,
WHETHER DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, SPECIAL OR EXEMPLARY, INCLUDING,
WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS
INFORMATION, LOSS OF GOODWILL, COVER, TORTIOUS CONDUCT OR OTHER PECUNIARY LOSS, ARISING OUT OF
OR IN ANY WAY RELATED TO THE PROVISION, NON-PROVISION, USE OR NON-USE OF THE INFORMATION, EVEN IF
COGNIANCE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSSES OR DAMAGES.
Confidential

Passionate. Reliable. Cost-effective.

Appendix A: Engineering Expertise
Cogniance provides complete coverage of the latest Mobile and Web 2.0 software
development landscape, from the highly interactive front-end technologies to the
advanced back-end database and OS-level expertise.
• Java
Programming • Ruby Mobile •
•
WAP (WML 1.x/2.x)
C/C++ (iPhone, Symbian,
Languages • Python Technologies BREW, Windows Mobile,
• PHP RIM)
• Perl • J2ME
• C/C++ • FlashLite
• Bash • Android
• J2SE
Java™ • J2EE DBMS •
•
MySQL
PostgreSQL
• J2ME • Oracle
• EJB3 • MSSQL
• Spring • Amazon SimpleDB
• Hibernate • HSQL
• Servlets
• Ruby on Rails
• JSP/JSTL Frameworks • Symphony
• JDBC
• JNI • Drupal
• JMS • Django
• Hadoop • Pylons
• JMX • Spring
• Hibernate
• HTML, XHTML, DHTML
Web Client • CSS 1.x/2.x
•
•
J/R Unit
Struts
Technologies • JavaScript
• Apache
• AJAX (Prototype, YahooUI, JQuery, Web Servers • Tomcat
Dojo, ExtJS)
• Flash • JBOSS
• Flex 2.x/3.x (Action Script) • WebLogic
• WebSphere
• Linux
OS • Windows
• Mongrel
• Mac OS
Confidential

Appendix B: Visual Design Expertise
Imparting superb aesthetics and usability to the products we create is at the heart of every Cogniance
project. Cogniance Design Team provides a wide variety of UI and Art services, including complete visual
design of web and mobile application interfaces, UI usability studies, corporate identity and layout motion
design. By reviewing and constantly fine-tuning usability of our deliverables according to the latest trends and
best practices, we ensure that our customers' products have immaculate look-and-feel.
• Website User Interface Design
Web Design • Website layout
• Website User Art Design
• Website templates
• Interface expert evaluation
User Experience • Usability Testing
• Information Architecture
• User Interface Layout Design
• Usability Engineering
• Application Icons for Windows and Mac OS X
Iconography • Toolbar icons for Windows and Mac OS X
• Icons for web
• Mobile application icons
• Mobile applications User Interface Design/Usability
Mobile Applications • Controls and layouts
• Guidelines and Documentation
• Icons graphics
• Java application graphics (games)
• BREW and Flash application design
• Skins for mobile phones
• Corporate logo and color
Corporate Identity • Text and typography style
• Corporate style guides
• Corporate stationary
Confidential

Appendix C: Quality Assurance Expertise
Cogniance QA covers all aspects of Web and Mobile application testing, from requirements and usability
testing to performance and load testing. Our in-depth expertise in manual and automated testing combined
with rigorous test processes ensure that only the most stable and best-performing applications pass through
the virtual QA gates into the hands of users.
• Requirements testing
Test Types • UI prototypes testing
• Functional testing
• Usability testing
• Performance testing
• Regression testing
• Test plan and estimations
Process & • Test scenarios and test cases
Documentation • Bug reports
• Release Notes
• Checklists
• Rich internet applications
Test Coverage • Desktop applications
• Client and server side web services
• Mobile applications
• AutomatedQA Test Complete
Test Automation Tools • Jakarta jMeter
• Quick Test Professional
• Selenium IDE
• Fitnesse
• SOAP UI
• Burn down charts
Metrics • Requirement tracibility matrix
• Issues distribution
• Atlassian JIRA
Bug Tracking Systems • FogBugz
• Bugzilla
Confidential

Appendix D: NOC Expertise
Cogniance Network Operations Center (NOC) specialists architect, configure, and support deployment
infrastructure in accordance with our customers' load capacity, hosting, and growth requirements. We work
seamlessly with the hosting providers of our clients' choice, or recommend hosting and data center options
from our list of partner companies. Our ultimate goal is to ensure 100% system availability, maximum data
integrity, and smooth ongoing roll-out of fixes and enhancements into production.
• Linux (RHE 4/5, Fedora, Ubuntu etc)
Operating • FreeBSD Networking •
•
Cisco ASA/PIX/routers
Netscreen
Systems • Windows Server 2003 Equipment • Nokia / Checkpoint FW
• Nortel load balancers
• Xen
Virtualization • TCP/IP
• VMWare Networking
Platforms • Amazon EC2/S3 • UDP
• Citrix Protocols • HTTP
• Google Applications • FTP
• S-FTP
• Apache
Web Servers • IIS
• SMTP
• SNMP
• MySQL • SMPP
DBMS • PostgreSQL • SSH
• Oracle • Rsync
• MSSQL Networking • NFS
• Nagios Products & • Dovcot
Monitoring • Sendmail
• Hyperic Technologies
Platforms • Zenoss •
•
Postfix
Load balancing
• SNMP traps
• Proxy servers
• SMS
System • JMX inftrastructures
• IPS/IDS
Management • HP ILO Web Start Tools •
•
AWSTAT
Mint
• HP OpenView
• Google Analytics
• Tomcat •
Application • JBOSS
Hitslink
Servers • WebLogic Admin Tools •
•
MRTG
Splunk
• WebSphere
• Mongrel • Sawmill
Confidential