Alcohol Industry Facts
A standard serving of drinks according to the Approximately 110 million American drink alcohol
“Dietary Guidelines for Americans” is 1.5 responsibly.
ounces of 80-proof distilled spirit, 12 ounces of
regular beer or 5 ounce of wine. Since 1934 distillers have abided by a voluntary
code of good practices which includes 39
There was never a law that banned spirit provisions for marketing and distributing
advertisement on television. The 1948 decision alcohol. You can download the PDF version of
not to advertise distilled spirit made by distillers the provisions here -
was completely voluntary. Code of Responsible Practices (PDF)
Distilled spirits television ads have been aired on Some of the first responsibility ads were “We Who
Television since 1996. Make Whiskey Say: ‘Drink Moderately’” (1934),
“Drinking and Driving Do Not Mix” (1937),
More than half (approximately 51%) of what “Some Men Should Not Drink” (1938).
consumers pay for a bottle of spirit goes
towards taxes and fees. The beverage alcohol industry contributed over $18
billion directly to state and local revenues
As of 2008, Sunday sales of spirits is permitted in during 2006.
35 states and 40 states including District of
Columbia are allowed to have some sort of The U.S. beverage alcohol industry generated $84
spirit tasting on Sundays. billion in wages and over 3.8 million jobs for
Teens and Alcohol
In a survey of teen drinkers, 65 percent said they Drinking drivers aged 16 to 20 are twice as likely to
got alcohol from family members or friends. be involved in a fatal crash as drinking drivers
who are 21 or older.
Most teens report that alcohol is easy to get –
including 62 percent of eighth graders, 83 Teen drinking is down. Twenty-five percent fewer
percent of sophomores, and 92 percent of high school seniors drink today than did in
In 2006, 63 percent of eighth graders reported that Alcohol use interacts with conditions like
alcohol is “fairly easy” or “very easy” to get. depression and stress, and contributes to an
estimated 300 teen suicides a year.
Most teens report that alcohol is easy to get –
including 62 percent of eighth graders, 83 In a 2003 survey of drinkers ages 10 to 18, 65
percent of sophomores, and 92 percent of percent said they got the alcohol from family
seniors. members or friends.
Car crashes are the leading cause of death among The minimum drinking age has prevented an
people ages 15 to 20. About 1,900 people estimated 22,000 alcohol-related driving
under 21 die every year from car crashes deaths—about 900 lives a year.
involving underage drinking.
Facts On Drunk Driving
In 2006, there were 13,470 fatalities in crashes Fifty to 75 percent of drunk drivers whose licenses
involving an alcohol impaired driver (BAC of . are suspended continue to drive.
08 or higher) – 32 percent of total traffic
fatalities for the year. Alcohol-related crashes in the United States cost
the public an estimated $114.3 billion in 2000,
The rate of alcohol impairment among drivers including $51.1 billion in monetary costs and
involved in fatal crashes was four times higher an estimated $63.2 billion in quality of life
at night than during the day. losses. People other than the drinking driver
paid $71.6 billion of the alcohol-related crash
As in previous years, in 2006, males comprise a bill, which is 63 percent of the total cost of
majority, about 81 percent, of all drivers these crashes.
involved in fatal crashes with a BAC=.08+.
About three in every ten Americans will be involved
The 13,470 fatalities in alcohol-impaired-driving in an alcohol-related crash at some time in
crashes during 2006 represent an average of their lives.
one alcohol-impaired-driving fatality every 39
minutes. Over 1.46 million drivers were arrested in 2006 for
driving under the influence of alcohol or
On average someone is killed by a drunk driver narcotics. This is an arrest rate of 1 for every
every 40 minutes. In 2007, an estimated 139 licensed drivers in the United States.
12,998 people died in drunk driving related
crashes. A first time drunk driving offender on average has
driven drunk 87 times prior to being arrested.
Alcohol and Health
A Harvard study found the risk of death from all Men who consume two to four drinks of alcohol
causes to be 21% to 28% lower among men after a heart attack are less likely to
who drank alcohol moderately, compared to experience a second heart attack than are
abstainers. abstainers, according to a study of 353 male
heart attack survivors
An Italian study of 1,536 men aged 45-65 found
that about two (2) years of life were gained by A study published in the American Heart
moderate drinkers (1-4 drinks per day) in Association’s journal found abstainers’ risk of
comparison with occasional and heavy stroke to be double that of moderate drinkers
Moderate drinkers have been found to be more
A nine year study of predictors of good health resistant than abstainers to five strains of the
found moderate alcohol consumption to be common cold virus. Those who consumed 2 to
associated with the most favorable health 3 drinks daily had an 85% greater resistance.
scores. Those drinking 1 to 2 drinks daily had a 65%
lower risk and those who drank less than daily
The Harvard Health Professionals Follow-Up Study had a 30% lower risk than abstainers.
of over 44,000 males found moderate alcohol
consumption to be associated with a 37% A French study found moderate drinkers to have a
reduction in coronary disease. 75% lower risk for Alzheimer’s Disease and an
80% lower risk for senile dementia.
The American Heart Association, based on the
research evidence, concludes that the Medical researchers examined the results of 15
“Consumption of one or two drinks per day is different studies and found that moderate
associated with a reduction in risk of (coronary drinkers are less likely to have type 2 diabetes
heart disease) approximately 30% to 50%.” than are abstainers.
The period between 1919 to 1933 was just that. It was illegal to manufacture, sell or transport alcohol as
mandated in the Eighteenth Amendment to the United States Constitution.
The 18th Amendment To The United States Constitution :
After one year from the ratification of this article the manufacture, sale, or transportation of intoxicating liquors
within, the importation thereof into, or the exportation thereof from the United States and all territory subject
to the jurisdiction thereof for beverage purposes is hereby prohibited.
The Congress and the several States shall have concurrent power to enforce this article by appropriate
This article shall be inoperative unless it shall have been ratified as an amendment to the Constitution by the
legislatures of the several States, as provided in the Constitution, within seven years from the date of the
submission hereof to the States by the Congress.
Prohibition (Important Dates)
1657 : The sale of strong liquor was made illegal by the 1881 : Kansas outlawed alcoholic beverages in its
General Court of Massachusetts. constitution and became the first state to do so. Carrie
Nation, a member of temperance movement started
1784 : People from the medical field started looking for going to the bars destroying bottles of alcohol with a
explanation. One of the foremost physician of the 18th hatchet and scolding customers at the saloon in
century, Dr. Benjamin Rush argued that excessive Kansas for buying and consuming alcohol.
drinking was hazardous to physical and psychological
health. However, he believe in moderation rather than 1890s : The temperance movement started gaining
prohibition. widespread recognition
1789 : A temperance (social movement against the use of 1893 : Anti-Saloon League was founded in Oberlin, Ohio.
alcohol) association was formed in Connecticut.
1895 : Anti-Saloon League grew rapidly and became a
1800 : Similar associations such as temperance movement national organization. Soon it was the most powerful
was formed in Virginia and another one in New York in prohibition lobby in America
1905 : Three American states had already outlawed alcohol
1840s : The prohibition of the “dry” movement began. Well
known preacher Reverend Mark A. Matthews called 1912 : By this time alcohol was outlawed in nine states
liquor dispensing was similar to prostitution.
1917 : The 65th Congress convened in which the
1851 : Manufacture and sale of liquor was banned in Maine. Democratic dries outnumbered the wets by 140 to 64
and 138 to 62 among Republicans. A resolution calling
1869 : Prohibition party was founded for an amendment to accomplish nationwide
Prohibition was introduced in Congress and passed by
1873 : Woman’s Christian Temperance Union was founded. both houses in December
Despite the name this association didn’t call for
temperance or moderation, the union actually promoted
Prohibition (Important Dates)
1919 : The amendment was ratified by thirty six of the forty December 5th,1933 : The Eighteenth Amendment was
eight states. On October 28 the amendment was repealed on December 5, 1933 with ratification of the
supplemented by the Volstead Act (Named after Twenty-first Amendment
Andrew Volstead, who reinforced the prohibition of
alcohol in the United States of America) The Twenty-First Amendment to The United States
1920 : Prohibition began on January 16 when the 18th
Amendment went into effect. Special law officers Section 1. The eighteenth article of amendment to the
known as Federal Prohibition Officers were asked to Constitution of the United States is hereby repealed.
enforce the law
Section 2. The transportation or importation into any State,
1921 : Congress held hearings on the medicinal value of Territory, or possession of the United States for
beer and physicians across the country lobbied for the delivery or use therein of intoxicating liquors, in
repeal of prohibition since the law prohibited medicinal violation of the laws thereof, is hereby prohibited.
liquors as well.
Section 3. This article shall be inoperative unless it shall
1933 : On March 23rd President Franklin Roosevelt signed have been ratified as an amendment to the
an amendment to the Volstead Act known as the Constitution by conventions in the several States, as
Cullen-Harrison Act, allowing the manufacture and sale provided in the Constitution, within seven years from
of “3.2 beer” (3.2% alcohol by weight, approximately the date of the submission hereof to the States by the
4% alcohol by volume) and light wines. After signing he Congress.
made the famous remark “I think this would be a good
time for a beer.” The Cullen-Harrison Act became law
on April 7th.
Fun Alcohol Facts
The word “toast,” which means wishing good health Although “The quick brown fox jumps over the lazy
originated in ancient Rome. A piece of toasted dog” is considered to be the shortest sentence
bread was literally dropped into wine back that includes all the letters of the alphabet,
then. alcohol lovers came up with one of their own
“Pack my box with five dozen liquor jugs.”
The soil of one of the vineyards in France is
considered so precious that it is mandatory for Most vegetable and almost all fruits contain a small
workers to scrape the soil off their shoes before amount of alcohol in them.
The first Thanksgiving Day didn’t include mashed
Anyone under the age of 21 should be careful of potatoes, turkey and all other foods that we
taking out trash bags in Missouri. If you are usually eat on this particular day. However,
under 21 and the garbage contains an empty there was beer, brandy, gin and wine.
bottle of alcohol, you can be charged with
illegal possession of alcohol. Bourbon, the official drink of United States takes its
name from Bourbon County in Kentucky.
Most people think that drinking alcohol raises the
body temperature. Alcohol actually lowers the The pressure in a champagne bottle is 90 pounds
body temperature. per square inch, that is three times the
pressure in automobile tires.
Here is a little surprise : The national anthem of
United States “The Star Spangled Banner,”
was written to the tune of a drinking song.
Fun Alcohol Facts
Adolf Hitler was one of the world’s best known Brandy, rum and whisky can be either aged too
abstainers from alcohol. long or not long enough.
Sir Winston Churchill was one of the world’s It is estimated that there are 49,000,000 (forty-nine
heaviest drinkers. million) bubbles in a bottle of champagne.
The longest permanent bar is 405 feet and 10 Human body produces its own supply of alcohol
inches. It is located in Ohio. Some suggest that naturally, 24 hours a day and 7 days a week.
the longest bar is in Illinois which is 684 feet.
Beer started selling in bottles starting 1850 and in
The first recruiting station of the U.S. Marines was a cans starting 1935.
In the 1600’s thermometer used to be filled with
The world’s oldest known recipe is for beer. brandy instead of mercury.
It is illegal to run a “tab” in Iowa (source that we The term “Dipsomania” refers to abnormal cravings
used says running a “tab” in Iowa is illegal. for alcohol.
Iowa residents say it is legal. We will go with
Iowa residents and rule this one out) There is a cloud of alcohol in the outer space which
is enough to make four trillion-trillion drinks.
United States has the highest minimum drinking
age in the entire world. It is illegal to feed alcohol to Moose in Alaska and
fish in Ohio.
The alcohol content of a typical beer, wine or spirits
are virtually identical. To a breathalyzer, a drink
is a drink is a drink.
Slang Terms Used For Alcohol
Booze : Booze is a slang for alcoholic beverage.It Junkst : If you are tight on money this is what you
is one of the most widely used slang for might end up drinking. Junkst is a slang for
alcohol. cheap alcohol.
Porch Climber : A Canadian slang, Porch climber Beast : Surprisingly the word “beast” is a slang term
refers to someone who is extremely drunk or in for any cheap beer. This slang originate from
the state of intoxication. the beer “Milwaukee’s Best.”
Do It Fluid : Alcoholic beverages are often referred Hammered : A word used to define someone who is
to as Do it fluid as well. Another slang term for intoxicated beyond drunk.
Tanked : A informal way of saying someone is
Giggle juice : Giggle juice is a collective term for excessively drunk.
any alcoholic beverage that has the ability to
instigate frivolity or laughter. Wasted : One of the most widely used slang to
describe one’s drunkeness.
Fire water : Alcohol that is so strong it burns on the
way down. Whiskey is mostly referred to as fire Plastered : Same as wasted. Heavily under the
water by many. influence of alcohol.
Hooch : Hooch is a slang term that is usually refers Canned : Although this word is used to define other
home-made liquor. situations such as getting fired among many, it
is often used to describe alcohol intoxication.
Slang Terms Used For Alcohol
Three sheets to the wind : This old saying Wet one’s whistle : To consume a beverage of
indicating how a person walk after having too some sort to clean one’s pallet.
much to drink originated in New England.
Souse : Not spouse ;-) . A person who drinks
Barfly : Slang used to describe a female who acts copious amounts of liquor.
slutty at a bar looking for attention.
Boozy : Someone who drinks past the point of
Chugging : A word that is used to define power being tipsy but is not quite drunk.
drinking or loading up on alcohol.
Juiced up : Similar to hammered, wasted, etc.
Chugging : A word that is used to define power Someone who is drunk.
drinking or loading up on alcohol.
Crocked : An informal way of saying someone is
Boozehound : Someone who likes to drink alcohol drunk.
to quite an extent.
yak : Cognac is often referred to by some as Yak.
Housed : Extremely drunk.
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different aspects related to alcohol.
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