Cogents Performance Marketing Group

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Performance Marketing Group is Australia’s largest direct response performance network.

Spanning 4.2 million consumers and over 200 publishers, Performance Marketing Group is a unified solution for connecting Australian brands with Australian consumers.

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Cogents Performance Marketing Group

  1. 1. Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com Performance Marketing Group by Cogent Online
  2. 2. About Performance Marketing Group Performance Marketing Group is Australia’s largest direct response performance network. Spanning 4.2 million consumers and over 200 publishers, Performance Marketing Group is a unified solution for connecting Australian brands with Australian consumers. With 11 years experience delivering quality campaigns to consumer audiences, the Performance Marketing Group is dedicated to reliably delivering huge consumer reach with exact targeting in a timely manner. Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  3. 3. The Performance Marketing Group Difference <ul><li>Access 4.2 million Australian subscribers on a cost per response basis </li></ul><ul><li>Includes 40+ large permission publisher databases </li></ul><ul><li>A unified and transparent tracking platform for easy real time reporting </li></ul><ul><li>Consistently achieving rapid deployment and response times </li></ul><ul><li>Australian based account management </li></ul><ul><li>Consistently delivering large volume for highly targeted consumer campaigns </li></ul><ul><li>Strong, unique and exclusive publisher relationships </li></ul>Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  4. 4. The Audience - State Breakdown Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  5. 5. The Audience - Gender Breakdown Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  6. 6. Some of Our Clients… Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  7. 7. Some of our Publishers… Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  8. 8. Recent Campaign Examples… Client: Telstra Brief: Build a customer panel of 11,000 exclusively Telstra consumers Outcome: Panels recruited to exact specification in under 4 weeks Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  9. 9. Recent Campaign Examples… Client: Cudo Brief: Attain geographically targeted customers on a cost-per-member basis Outcome: Over 42,000 members attained in less than 60 days Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  10. 10. Recent Campaign Examples… Client: XBOX Kinect Brief: Drive awareness of new product to Female purchase decision makers for Christmas gift consideration 33,000 unique female visits required Outcome: Campaign delivered in 7 days Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  11. 11. Recent Campaign Examples… Client: Jump On It Brief: Attain geographically targeted customers on a cost-per-member basis Outcome: Over 100,000 members in 8 months Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  12. 12. Recent Campaign Examples… Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com Client: RAMS Home Loans Brief: Attract first time investors to apply for finance Outcome: 250 qualified applicants in 30 day period
  13. 13. Recent Campaign Examples… Client: Wine Selectors Xmas Comp Brief: Attain Australian wine customers on a cost-per-member basis Outcome: Over 26,000 members in 30 Days Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  14. 14. Recent Campaign Examples… Client: Spreets Brief: Attain geographically targeted customers on a cost-per-member basis Outcome: Over 70,000 members in 7 months Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  15. 15. Recent Campaign Examples… Client: OfficeMax Brief: Construct a small targeted custom panel of Female purchase decision makers Outcome: Over 1500 highly targeted members in 48 hours Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  16. 16. Recent Campaign Examples… Client: Adrenalin Brief: Widely promote Christmas Giveaway promotion in order to boost seasonal sales Outcome: Over 50,000 Australians delivered in 20 Days Cogent Online Pty Ltd | Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com
  17. 17. Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com Available Targeting <ul><li>First Name </li></ul><ul><li>Last Name </li></ul><ul><li>Mail Address </li></ul><ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>State </li></ul><ul><li>Postcode </li></ul><ul><li>Household Income </li></ul><ul><li>Job Function </li></ul><ul><li>Business Leisure Travel Habits </li></ul><ul><li>Mobile Phone Provider </li></ul><ul><li>Subscription TV usage </li></ul><ul><li>Media Consumption Habits </li></ul><ul><li>Entertainment Consumption Habits </li></ul><ul><li>Internet/Broadband usage </li></ul><ul><li>Investment Habits </li></ul><ul><li>Household Income </li></ul><ul><li>Attitudinal Statements </li></ul><ul><li>Number of Children </li></ul><ul><li>Country of Birth </li></ul><ul><li>Primary Credit Card </li></ul><ul><li>Home Ownership Status </li></ul><ul><li>Principle grocery buyer identification </li></ul><ul><li>Preferred Political Party </li></ul>
  18. 18. Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | Australia Ph +612 8071 5988 | Fax +612 8071 5901 www.cogentads.com Contact Us Greg Silver Director of Performance Marketing [email_address] Phone: +61 2 8071 5905 Mobile: +61 415 494 262 Fax: +612 8088 6157

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