Your SlideShare is downloading. ×
Affili@2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Affili@2010

340

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
340
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Golden Path: Building Great Landing Pages and Registration Paths
    Adrian SaundersFounder - Chief Revenue Officer
    Cogent Online Pty Ltd
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 2. Who is Cogent Online
    Cogent management each have over 10 years of expertise in execution of Internet based marketing programs. We live, eat and breathe Online Marketing. At Cogent we have created member programs that have engaged over 5 million users. Our company thrives on effectively engaging and retaining customer interest and participation.
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 3. The Golden Path: Building Great Landing Pages and Registration Paths
    • Making your landing pages rock
    • 4. Using best-of-breed message technology work for you
    • 5. Metrics that tell the real truth
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 6. Golden Rule: Take the view of the page visitor…
    • Where am I?
    • 7. What can I do here?
    • 8. Why should I do it?
    • 9. What is going to happen after I leave here?
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 10. The Golden Path: Few Basic Rules
    • Display your logoUsers expect to see a credible logo on the top left of the page
    • 11. Have a Headline
    Describe why the user should do business with you in a simple statement that describes the value they will be receiving
    • Make a compelling offerMake it clear, concise simple and easy to digest. Confused people say no.
    • 12. Have well formatted, clear concise and compelling copy
    • 13. Use great images
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 14. The Golden Path:
    • Collect only the data you need or will make use of
    • 15. State visitors concerns back to them and over come their objections
    • 16. Use databases and validation scripts to clean the data on the way in – turn bad traffic into good
    • 17. Use your “Thank You” page as a revenue opportunity
    • 18. When in doubt, double opt in
    • 19. Use well targeted Trigger Messages
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 20. Acknowledging the users time and subtly assuring them of frequency and relevance
    Stating what will happen after signup
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 21. Collect only the data you need
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 22. Collect more profiling later…
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 23. Collect more profiling later…
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 24. Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 25. Thank you page monster unit 48% CTR
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 26. Break it down for me Adrian…
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 27. Grab Their Attention!
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 28. Build Interest!
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 29. Generate Desire!
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 30. Remove Privacy Concerns
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 31. Have a Clear and Concise Call to Action!
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 32. Use Best of Breed Marketing Solutions
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 33. Our Marketing Solution Partners…
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 34.
    • Email marketing: Create, send and track sophisticated email marketing campaigns.
    • 35. Email Deliverability tools: Make sure your email messages actually reach the inbox.
    • 36. Salesforce integration: Conduct more targeted campaigns based on where prospects are in the buying cycle.
    • 37. Google Analytics: View campaign metrics and reports on the dashboard anytime, from anywhere.
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 38.
    • Content creation: Easily create email messages and effective landing pages.
    • 39. Web analytics: See which campaigns drive the most traffic and deliver the most conversions.
    • 40. Search marketing: Stretch your PPC budget with smart keyword management.
    • 41. Mobile marketing: Reach your on-the-go subscribers with text messages.
    • 42. Performance dashboard: Spend less time cobbling together ROI reporting and analysis.
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 43. Use Triggers:Case Study – MyViewMarket Research
    Standard Batch Campaign – 13.1% CTRTrigger Campaign upon signup 31.9% CTR
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 44. Use Analytics with Triggers:Case Study – Celtic Football Club
    If you click anywhere on this page…
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 45. Use Triggers:Case Study
    You will get this message
    60-70% Open Rates
    30 – 40% CTR
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 46. Use Conditional Content
    What’s New Jocelyn
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 47. Use Conditional Content
    What’s New Jane
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 48. Use Conditional Content
    What’s New Jacquelyn
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 49. Ways to Monetize your Registration Path and Email Database
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 56. Co-Reg Question displays only to 35+ Metro residents
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 57. Co-Reg Question displays only to 35+ Metro residents
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 58.
  • 59. The Golden Rule: Testing Testing Testing
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 60. Use eCPM rather than eCPC for a more accurate assessment of yield…(Revenue Earned) /(Number of Emails Sent/1000)= eCPM
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 61. “The internet is a great way to get on the net.”
    Bob Dole
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
  • 62. Thank You!
    Adrian Saunders
    Cogent Online Pty Ltdadrian@cogentads.com
    Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com

×