Digital marketing sites tend to be overlooked at IA conferences. Given that their sole purpose is promotion, it's easy to see why many people might not consider them a suitable object of interest for serious IAs.
I disagree. In this talk I am going to look at what makes digital marketing sites different from other sites, why they’re interesting, and how IAs can help.
I believe that we have as much to contribute to these as to more traditional sites, although the rules are different - and we might have to extend our concept of what an IA does.