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What is the Future of Public Relations (PR)?

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Slides from a micro-teaching session held recently at Algonquin College (@algonquincolleg). Of note is slide 8, where Gini Dietrich of @spinsucks fame share her thoughts.

Slides from a micro-teaching session held recently at Algonquin College (@algonquincolleg). Of note is slide 8, where Gini Dietrich of @spinsucks fame share her thoughts.

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Transcript

  • 1. The Future of PR A micro-teaching session with Julie Harrison Questions? harrisj4@algonquincollege.com
  • 2. What is the Future of Public Relations? 2
  • 3. Relationships with the Public / Citizens 3
  • 4. Relationships with Consumers / Prospects 4
  • 5. “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.” ~Edward Bernays Same Focus 5
  • 6. New Tools in the Digital Age Traditional Emerging/New Public Speeches YouTube Videos Printed Pamphlets Websites Word-of-Mouth Social Media Mail-In Contests Online Giveaways Newsletters Email 6
  • 7. New Influencers in the Digital Age Traditional Emerging/New Newspaper Reporters Brand Ambassadors Magazine Editors Customers Television Producers Critics Socialites Bloggers Cultural Curators (Fashion, Art, Literature) Social Media Celebrities 7
  • 8. The larger impact of digital on PR? 8
  • 9. Topics we will be exploring further … Customer Experience Real-Time Marketing Measurement Content Marketing 9
  • 10. Topics we covered today … • Historical examples of PR versus contemporary examples of PR • Impact of the digital age on PR tools and audiences • Expert predictions on the future of PR "The best way to predict the future is to invent it.” ~ Alan Curtis Kay 10
  • 11. Interested in learning more? Industry updates, news & discussion: PR News: Ragan’s PR Daily PR Blog: Spin Sucks Content Marketing: Content Marketing Institute Networking & professional development opps: Canadian Public Relations Society (CPRS): “Learning” page 11
  • 12. Image sources Slide 2: Crystal ball: http://fabiusmaximus.files.wordpress.com/2013/08/20130827-crystal-ball.jpg Slide 4: Julius Caesar: http://www.britannica.com/EBchecked/topic/28858/Antony-Mark Slide 4: Barack Obama: http://mashable.com/2012/11/07/obama-wins/ Slide 5: Woman in Green Dress: http://thesituationist.wordpress.com/2010/05/24/the-profits-and-perils-of-public-engagement/ Slide 10: Crystal Ball: http://www.engineering.com/AdvertiseWithUs/Blog/articleType/ArticleView/articleId/5157/Can-engineering-marketers- get-a-better-crystal-ball-The-risk-of-bias-in-marketing-predictions.aspx 12
  • 13. “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” An internationally accepted definition, crowd- sourced and announced by the PRSA in 2012.13