How to Find a Niche Market
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How to Find a Niche Market

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The advantage of marketing to a niche group is that they are specifically interested in your topic or product. There may not be as many people in the group, but the sales are often higher. Here are ...

The advantage of marketing to a niche group is that they are specifically interested in your topic or product. There may not be as many people in the group, but the sales are often higher. Here are some tips to help with niche research.

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How to Find a Niche Market Document Transcript

  • 1. How to Find a Niche Market You may hear the word "niche" a lot these days. Many marketers have niche blogs. But what exactly is a niche? A niche is basically a sub-market within a larger market. The advantage of marketing to a niche group is that they are specifically interested in your topic or product. There may not be as many people in the group, but the sales are often higher. Here are some tips to help with niche research. 1. Books and Magazines These are a great starting point, because if they are on the shelves, they are probably selling. You can look at the topics of the various magazines. Also, skim the table of contents to get ideas for posts. If you are browsing through a magazine, be sure to take notice at the advertisers within the magazine. These are the people that are making money in a certain niche. Observe the types of products they are promoting. 2. Amazon The Amazon website is an excellent resource for finding niche markets. And you can research in the comfort of your own home. Important places to look are the books and DVD sections. Narrow down your search by choosing "new products." Take note of the topics presented there.
  • 2. Since Amazon has small niche books or ebooks that might not be found in a physical book store, it's great starting point for your market research. 3. Article Directories Article directories are filled with articles on nearly every topic you can think of. Look at the main categories, and then "niche down" by studying the subcategories within them. You can get ideas for niche markets here. While looking at these articles, check out the author's website in the bio box at the end of the article. By viewing these websites, you can get an understanding of what that particular niche involves, and what products are being sold there. These article directories can also keep you up on the latest trends on the market. 4. Entrepreneur.com This website gives you the "bigger picture." Entrepreneur.com has many features on new business start-ups as well as information about marketing and business. It is not necessarily a place for niche market research, but it can give you a general feel for different markets. Niche marketing is a great idea for internet marketing. Instead of trying to appeal to large audiences, you can concentrate on a smaller readership, but higher conversion rates. Plus, you will not be trying to compete with large, established businesses that have lots of money for advertising.
  • 3. Take your time to research and study a market before deciding on a niche. Hopefully, these tips will help you get started. Please visit http://virtualphoneanswering.blogspot.com for information on a virtual phone answering system for your small or home-based business.