Content is King Samantha (Sam) Bovat & Tom Elliott 4Web, Inc. and SimplWeb.com CMS Expo, Denver, CO December 2008

Agenda What’s the purpose of your website? How to create a message that supports your message and leads to conversion.

What’s the purpose of your website?

How to create a message that supports your message and leads to conversion.

Now that you understand the message part of it….. You need to think about how you put your site together. Stop creating unnecessary barriers for your visitors. Review the purpose of your site again and again until everything you do is based on converting your visitors.

You need to think about how you put your site together.

Stop creating unnecessary barriers for your visitors.

Review the purpose of your site again and again until everything you do is based on converting your visitors.

Who is your audience? If you don’t know who your audience is, you had better find out. This will help you determine the tone and style of your content. Understand how they will receive the information you are giving them. What you like is irrelevant. It is what your visitors like that is important.

If you don’t know who your audience is, you had better find out.

This will help you determine the tone and style of your content.

Understand how they will receive the information you are giving them.

What you like is irrelevant. It is what your visitors like that is important.

What is the best kind of content? The kind that: CLEARLY conveys your message SUPPORTS your website goals SHOWS credibility and experience & GETS the job done concisely

The kind that:

CLEARLY conveys your message

SUPPORTS your website goals

SHOWS credibility and experience

&

GETS the job done concisely

Don’t Break this Cycle Purpose drives the message The message supports the purpose The purpose supports the overall goals of the site. * Keep going back to the purpose again and again.

Purpose drives the message

The message supports the purpose

The purpose supports the overall goals of the site.

* Keep going back to the purpose again and again.

Let’s talk about Flash Intro Pages Why do I need one? Will it enhance or detract from my marketing message or goals? Will it help my visitor take action? *If your goal is to increase your shoe sales by 15% this year…leave the curtains off the windows of your shop so people can see in even when you are closed. The next time they go by….you get the drift.

Why do I need one?

Will it enhance or detract from my marketing message or goals?

Will it help my visitor take action?

*If your goal is to increase your shoe sales by 15% this year…leave the curtains off the windows of your shop so people can see in even when you are closed. The next time they go by….you get the drift.

How’d They Do? Http://www.canoeclub.us Before you click through the splash page: Do you know where you are? Do you know what to do?

Http://www.canoeclub.us

Before you click through the splash page:

Do you know where you are?

Do you know what to do?

Technology is great unless.. It gets in the way of your message!

It gets in the way of your message!

Wrap up. Well written copy: Is more effective than bells and whistles (unless they support message) Makes search engines happy. Gives visitors the directive to take action.

Well written copy:

Is more effective than bells and whistles (unless they support message)

Makes search engines happy.

Gives visitors the directive to take action.

Content is King! That’s our story and we’re sticking to it. www.joomla4web.com/expo

That’s our story and we’re sticking to it.

www.joomla4web.com/expo

Thank You! Samantha (Sam) Bovat 4Web, Inc. For these slides: http://www.joomla4web.com/expo www.4webinc.com www.joomla4web.com [email_address]

Samantha (Sam) Bovat

4Web, Inc.

For these slides:

http://www.joomla4web.com/expo

www.4webinc.com

www.joomla4web.com

[email_address]

Next Up Tom Elliott SimplWeb.com

Tom Elliott

SimplWeb.com