Building Online Communities with Barrie North


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Building Online Communities presentation by Barrie North given at CMS Expo in Denver, December 2008.

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  • Building Online Communities with Barrie North

    1. 1. Building Online Communities with Joomla Barrie North
    2. 2. The Usual Bit <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    3. 3. Housekeeping <ul><li>Joomlashack 40% coupon </li></ul><ul><ul><li>expodenver (expires Dec 20th) </li></ul></ul><ul><li> </li></ul><ul><ul><li>2 winners get a free website for life </li></ul></ul>
    4. 4. What is an Online Community <ul><li>A Group that communicates online </li></ul><ul><li>to fulfill a need </li></ul>
    5. 5. We all got Needs Buddy <ul><li>Informational </li></ul><ul><li>Economical </li></ul><ul><li>Emotional </li></ul>
    6. 6. Informational <ul><li> A support site for families with daughters that have a rare genetic disorder called Aicardi syndrome. </li></ul><ul><li> A free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it. </li></ul><ul><li> Community forum for Joomla website help. </li></ul>
    7. 7. Economical <ul><li> Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support. </li></ul><ul><li> An online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites. </li></ul>
    8. 8. Emotional <ul><li> Popular blog about motherhood. The community is in the conversation in the blog comments between mothers. </li></ul><ul><li>World of Warcraft An example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs! </li></ul>
    9. 9. Getting Dirty with Marketing
    10. 10. The Gode-ster <ul><li>Turn strangers into friends (Traffic) … </li></ul><ul><li>Turn friends into customers (Conversion) ... </li></ul><ul><li>Turn customers into salespeople (Sticky)... </li></ul>
    11. 11. In Warm and Fuzzy Speak <ul><li>Strangers are site visitors, lurkers and readers </li></ul><ul><li>Friends are members, participants and content contributors </li></ul><ul><li>Salespeople are Sneezers, those that will spread the word about your site </li></ul>
    12. 12. Visitor Lifecycle <ul><li>Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising </li></ul><ul><li>Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor. </li></ul><ul><li>Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. Think and grass roots fund raising </li></ul>
    13. 13. How do I get People to Come to my online Community? <ul><li>Everyone needs traffic </li></ul>
    14. 14. Marketing 101 <ul><li>Ways to get traffic </li></ul><ul><li>Organic (SEO) </li></ul><ul><li>Referral (links) </li></ul><ul><li>Pay per click (Google adwords) </li></ul><ul><li>Email (return visitors) </li></ul>
    15. 15. Organic SEO <ul><li>SEF </li></ul><ul><li>Internal Linking </li></ul><ul><li>Sitemap </li></ul><ul><li>Crafting titles </li></ul><ul><li>Steve Burge ( </li></ul>
    16. 16. Referral Links <ul><li>Don’t bother with submission directories </li></ul><ul><li>Industry forums </li></ul>
    17. 17. Pay Per Click Traffic <ul><li>Google Adwords </li></ul><ul><li>Highly predictable </li></ul><ul><li>Organic costs too </li></ul>
    18. 18. Email <ul><li>Its all about the list </li></ul><ul><li>Add value </li></ul><ul><li>Get people coming back </li></ul><ul><li>Measurable and predictable </li></ul><ul><li>J!Contact </li></ul>
    19. 19. How Do I get People to Join My Online Community?
    20. 20. Conversion pages
    21. 21. Other Tricks <ul><li>Optimizing Your Landing Pages </li></ul><ul><li>Take the Control back From Joomla </li></ul>
    22. 22. How do I Exponentially Grow My Community <ul><li>You need to give people a reason to spread the word </li></ul><ul><li>You need to give people tools to spread the word </li></ul>
    23. 23. What Tools Does Joomla Have to Build Online Communities? <ul><li>Joomla does two things very very well. </li></ul><ul><li>Its easily manages any amount of content, user submitted or otherwise. </li></ul><ul><li>It easily manages huge numbers of registered users. </li></ul>
    24. 24. What Tools Does Joomla Have to Build Online Communities? <ul><li>Forum – F ireboard </li></ul><ul><li>User Enhancement - Community Builder </li></ul><ul><li>Comments – JomComment </li></ul><ul><li>The New kid - Jomsocial </li></ul>
    25. 25. Warning – Live demo approaching <ul><li> </li></ul>
    26. 26. New Product Launch!! <ul><li>Simplweb – Turnkey websites </li></ul><ul><li>Teaching Sells – How to build ILE’s </li></ul><ul><li>Community Builder – Subscription plugin </li></ul><ul><li>Get a fully managed Joomla site with paid subscriptions. Currently in pilot, $49.95 a month. </li></ul><ul><li> </li></ul>
    27. 27. Stump the Chump <ul><li>Free bananas to any question I can’t answer </li></ul>