Black Belt Joomla with Barrie North
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Black Belt Joomla presentation by Barrie North given at CMS Expo in Denver, December 2008.

Black Belt Joomla presentation by Barrie North given at CMS Expo in Denver, December 2008.

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Black Belt Joomla with Barrie North Presentation Transcript

  • 1. Black Belt Joomla Barrie North www.compassdesigns.net www.joomlashack.com www.simplweb.com
  • 2. The Usual Bit
    • www.joomlashack.com
    • (2005)
    • www.compassdesigns.net
    • (2005)
    • www.joomlabook.com
    • (2007)
    • www.simplweb.com
    • (2008)
  • 3. Housekeeping
    • Joomlashack 40% coupon
      • expodenver (expires Dec 20th)
    • simplweb.com/expo
      • 2 winners get a free website for life
  • 4. Black Belt Joomla?
    • 80% of what you want to do will take 20% of the effort
    • Samurai Rabbit says:
    • “ Maximum Efficiency…
    • Minimum Effort”
  • 5. So you want a website? Why?
  • 6. Samurai Rabbit says: Your Website?
    • “ What is the point of your website?”
  • 7. The Gode-ster
    • The Pachinko Machine
    • The balls are visitors
    • Traffic comes in the top
    • Conversions at the bottom
    • The web is direct mail marketing
    • An Infinite Money machine
  • 8. Samurai Rabbit says: The Secret of Success
    • “ Listen to Jakob Nielsen-San”
    • B = V x C x L
    • Where
    • B = amount of business done by the site
    • V = unique visitors coming to the site
    • C = conversion rate
    • L = loyalty rate
  • 9. The Gode-ster
    • Turn strangers into friends (Traffic) …
    • Turn friends into customers (Conversion) ...
    • Turn customers into salespeople (Sticky)...
  • 10. In Warm and Fuzzy Speak
    • Strangers are site visitors, lurkers and readers
    • Friends are members, participants and content contributors
    • Salespeople are Sneezers, those that will spread the word about your site
  • 11. Visitor Lifecycle
    • Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising
    • Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.
    • Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.
  • 12. Three Phases of Pachinko Machine
  • 13. Its NOT just SEO
    • Samurai Rabbit says:
    • “ Learn good footwork grasshopper”
  • 14. SEM - Marketing 101
    • Ways to get traffic
    • Organic (SEO)
    • Referral (links)
    • Pay per click (Google adwords)
  • 15. Joomla SEO Tips
    • Samurai Rabbit says:
    • “ Internal Linking is the path to SEO mastery”
    • Turn on SEF
    • Craft your page titles
    • Use linked titles and read more
    • Internal Linking modules
  • 16. Joomla Referral Links Tips
    • Samurai Rabbit says:
    • “ RSS is your ally in link-fu”
    • flobblebobbleseocmstest
  • 17. Maximizing PPC with Joomla
    • Samurai Rabbit says:
    • “ There are many paths to traffic, but all paths must be measured”
  • 18. Conversion
  • 19. A Good Banana
  • 20. Problems with Joomla Bananas
    • Samurai Rabbit says:
    • “ see the forest beyond the trees”
    • Its very easy to add widgets or otherwise clutter up Joomla pages.
  • 21. Ways to Improve
    • Feedback – Analytics and User testing
    • Google Web Optimizer
    • Don’t use the Frontpage component
    • Registration improvements
    • Landing Pages
  • 22. Feedback – Analytics and User testing
    • Samurai Rabbit says:
    • “ climbing the mountain takes one step at a time”
    • Google Analytics Goals
      • Under-rated and underused!
    • User testing
      • Usertesting.com
  • 23. Google Analytics Goals
    • /component/user/?task=register
    • /index.php?option=com_user&task=activate&activation=
  • 24. Google Web Optimizer
    • Recently working in Joomla
    • www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
  • 25. GWO Conversion Rates
    • Samurai Rabbit says:
    • “ see beyond the numbers to true enlightenment”
    • Conversion rates are contextual to traffic
  • 26. Registration Improvements
    • Big-ass glowing buttons
    • Customize your language files
      • On site AND the emails
    • Get your emails delivered (From Address)
    • Template the registration form
      • Customize the sign up form
      • Privacy policy
      • Words on the submit button
      • Community Builder
  • 27. Landing Pages
    • Samurai Rabbit says:
    • “ your responses must match your visitors intent”
    • You MUST use landing pages
      • simplweb.com/teaching-sells
      • simplweb.com/schools
      • simplweb.com/expo
    • Make a Joomla category and use a hidden menu (easy to remember URL’s)
  • 28. Landing Pages and Bananas
    • A landing page can only cause one of five actions:
    • Get a visitor to click (to go to another page, on your site or someone else's)
    • Get a visitor to buy
    • Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
    • Get a visitor to tell a friend
    • (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback
    • (Seth Godin)
  • 29. Stickiness
    • Why should visitors come back?
  • 30. Joomla’s Built in Stickiness
    • Samurai Rabbit says:
    • “ Become a community and seek enlightenment together”
    • ALL sites can become communities
      • Registration
      • Comments
      • Forums
      • Shopping
        • Reviews
  • 31. Zen Master Stickiness
    • Email Marketing
      • JContact
    • Social Networking
      • Community Builder
      • Jomsocial
      • simplweb.com/teaching-sells
  • 32. Email
    • Its all about the list
    • Add value
    • Get people coming back
    • Measurable and predictable
    • J!Contact
  • 33. Black Belt Joomla!
    • Samurai Rabbit says:
    • “ Understand your site purpose and your three paths to reach it”
    • SEM (balls in the top)
    • Conversion (balls coming down)
    • Stickiness (balls coming back)
  • 34. More Information
    • http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
    • http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html
    • http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html
    • http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html
    • http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html
    • http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html
    • http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html
    • http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
    • http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html
    • http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html
    • http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html
    • http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html
    • http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html
    • http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html
    • http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html
    • http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html
    • http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html
  • 35. Questions?
    • Stump the Chump