Top campaigns in ccd

1,592 views
1,433 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,592
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
48
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Top campaigns in ccd

  1. 1. TOP CAMPAIGNS<br />
  2. 2.
  3. 3. WIPRO<br />CAMPAIGN OBJECTIVE : BRANDING,RECRUITMENT & REFERRAL PROGRAM<br />CAMPAIGN DURATION : 1 MONTH IN BANGALORE, 1 MONTH IN DELHI/NCR( CURRENTLY RUNNING) <br />SCOPE OF CAFES : 28 CAFES <br />CAMPIGN DYNAMICS: RESPONSE GENERATION OF INTERESTED CANDIDATES TO JOIN WIPRO BPO THROUGH SMS ON A NUMBER MENTIONED ON THE COLLATERALS.<br />TOUCH POINTS AT CAFES :STANDEE, TABLE STICKER.<br />
  4. 4. Table sticker creative<br />Standee creative<br />
  5. 5. Standee in cafe<br />Table sticker in cafe<br />
  6. 6. TOYOTA<br />CAMPAIGN OBJECTIVE :NEW CAR LAUNCH “ETIOS”<br />CAMPAIGN DURATION :2 MONTHS <br />SCOPE OF CAFES : 180 CAFES AND 60 XPRESS OUTLETS<br />CAMPIGN DYNAMICS: DATABASE COLLECTION,IMMEDIATE GRATIFICATION OF COFFEE COUPON TO THE CUSTOMER.(111000+LEADS GENERATED)<br />TOUCH POINTS AT CAFES :DANGLER,DROP BOX,TABLE STICKER,LEFLETS,COUPONS<br />
  7. 7. DANGLER<br />TABLE MAT<br />
  8. 8. LEAFLETS<br />FREE COFFEE COUPON<br />DROP BOX/LEAFLETS<br />
  9. 9. AXE<br />http://www.afaqs.com/perl/news/story.html?sid=27046_Axe+Twist+now+on+Mocha+and+CCDs+menu<br />CAMPAIGN OBJECTIVE :AXE TWIST LAUNCH”NEW FRAGRANCE”<br />CAMPAIGN DURATION :1 months<br />SCOPE OF CAFES :50 cafes<br />CAMPIGN DYNAMICS: TRI COLOR BEVERAGE “AXE TWIST”,on purchase of 2 beverages 1 AXE glass free,also with every beverage a fragrance card was given out to each customer.<br />TOUCH POINTS AT CAFES :tent cards / coasters / fragrance cards / 2 drinks free glass<br />
  10. 10.
  11. 11. TENT CARD<br />
  12. 12. BAJAJ-PULSAR<br />CAMPAIGN OBJECTIVE :BIKE RELAUNCH “PULSAR 135CC”<br />CAMPAIGN DURATION :1 MONTH <br />SCOPE OF CAFES : 35 CAFES FOR BIKE DISPLAY,150 CAFES FOR STATIC VISIBLITY.<br />CAMPIGN DYNAMICS: LEAD GENERATION THROUGH PROMOTER IN 35 CFES AND BRANDING EXERCISE.(7500 LEADS GENERATED)<br />TOUCH POINTS AT CAFES :STANDEE , BIKE DISPLAY,PROMOTER,TENT CARD ON TABLES.<br />
  13. 13. Bike Display<br />
  14. 14. STANDEE<br />TENT CARD<br />
  15. 15. NISSAN-MICRA<br />CAMPAIGN OBJECTIVE :NEW CAR LAUNCH “MICRA”<br />CAMPAIGN DURATION :1 MONTHS <br />SCOPE OF CAFES :150 CAFES.<br />CAMPIGN DYNAMICS: BRANDING AT CAFES.<br />TOUCH POINTS AT CAFES :TENT CARD ON TABLES<br />
  16. 16. TENT CARD<br />
  17. 17. NIKE<br />CAMPAIGN OBJECTIVE :NEW SPORTS APPAREL LAUNCH<br />CAMPAIGN DURATION :1 MONTHS <br />SCOPE OF CAFES :70 CAFES.<br />CAMPIGN DYNAMICS: “Q-CODES” ON WALL VISUAL AND STANDEE FOR CUSTOMER DOWNLOADS TO ACCOUNT FOR CLICKS ON PRINT MEDIA.(Q – CODES TECHNOLOGY WAS USED IN A MEDIUM FOR THE FIRST TIME)<br />TOUCH POINTS AT CAFES :WALL VISUAL AND STANDEE AT CAFES<br />
  18. 18. WALL VISUAL <br />STANDEE<br />
  19. 19. CADBURY “5 STAR”<br />CAMPAIGN OBJECTIVE :Customer engagement for fun aspect of the brand.<br />CAMPAIGN DURATION : 1 MONTH<br />SCOPE OF CAFES : 200<br />CAMPIGN DYNAMICS:each table had a jigsaw puzzle to be solved for a contest and winners were gratified by the brand.<br />TOUCH POINTS AT CAFES : JIGSAW PUZZLE MAT AT THE TABLES<br />
  20. 20. CADBURY PUZZLE<br />
  21. 21. TABLE MAT<br />
  22. 22. X-BOX<br />CAMPAIGN OBJECTIVE : To reach out to the customer for product experience. “GAMING ZONE”<br />CAMPAIGN DURATION : 6 MONTHS<br />SCOPE OF CAFES : 10<br />CAMPIGN DYNAMICS:The customer could play the games on X BOX and would share their feedback.(very prime high footfall cafes were targeted and there was immense response to te gaming zone)<br />TOUCH POINTS AT CAFES :table sticker with play creative, X Box installed at cafes.<br />
  23. 23. KIOSK<br />
  24. 24. KIOSK<br />
  25. 25. ITC-FIAMA/VIVEL<br />CAMPAIGN OBJECTIVE :PRODUCT AND BRAND LAUNCH<br />CAMPAIGN DURATION :2 MONTHS<br />SCOPE OF CAFES :150 CAFES<br />CAMPIGN DYNAMICS:TO TARGET ALL FEMALE CUSTOMER WALK INS AT CAFES WITH INSTANT GRATIFICATION BY THE BRAND.<br />TOUCH POINTS AT CAFES :SAMPLING OF FIAMA/VIVEL GIFT PACKS TO FEMALE CUSTOMERS/WALLVISUALS/STANDEE/TENT CARDS/DROP BOX CONTEST FORMS.<br />
  26. 26. WALL VISUAL<br />DROP BOX<br />STANDEE<br />
  27. 27.
  28. 28. SAMPLING<br />LEAFLETS<br />TENT CARD<br />POSTER<br />
  29. 29. SONY-PSP<br />http://www.domain-b.com/industry/Foods/20091116_gaming_zone.html<br />CAMPAIGN OBJECTIVE :TO VENTURE AN INTERESTING CAMPAIGN THAT COULD ESTABLISH DIRECT CONTACT WITH THE CUSTOMERS.<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :60 CAFES<br />CAMPIGN DYNAMICS:SONY PSP WAS INSTALLED AT ALL TABLES FOR THE CUSTOMER TO EXPERIENCE THE PRODUCT.<br />TOUCH POINTS AT CAFES :PROMOTER/TENT CARD/FLOOR STICKER<br />
  30. 30. TENT CARD<br />FLOOR STICKER <br />
  31. 31. TENT CARD<br />
  32. 32. HUL- “FAIR & LOVELY”<br />CAMPAIGN OBJECTIVE :PRODUCT & BRAND LAUNCH “FORGET MARKS”<br />CAMPAIGN DURATION :45 DAYS<br />SCOPE OF CAFES :125 CAFES<br />CAMPIGN DYNAMICS:FROM A TEASER AT THE CAFÉ TO DIRECT CUSTOMER CONTACT TO EMPHASIS “FORGET MARKS”<br />TOUCH POINTS AT CAFES :DANGLER/ TISSUE PAPER HOLDER/ TENT CARD/ PUSH PULL<br />
  33. 33. DANGLER<br />
  34. 34. PUSH & PULL<br />TISSUE PAPER<br />
  35. 35. LOGITECH<br />CAMPAIGN OBJECTIVE : Product Launch “MP3”<br />CAMPAIGN DURATION : 1 Month<br />SCOPE OF CAFES : 16 Cafes<br />CAMPIGN DYNAMICS:A PROMOTER WOULD APPROACH THE INTERESTED CUSTOMERS TO EXPLAIN THE PRODUCT FEATURES<br />TOUCH POINTS AT CAFES : Kiosk & Promoter/ Danglers / Push/Pull stickers on the front glass façade / Table Stickers – on all the tables<br />
  36. 36.
  37. 37. KIOSK<br />
  38. 38. VODAFONE<br />CAMPAIGN OBJECTIVE : “BLACKBERRY BLAST-WE’RE THE BLACKBERRY BOYS”<br />CAMPAIGN DURATION :2 months<br />SCOPE OF CAFES :150 CAFES<br />CAMPIGN DYNAMICS:<br />TOUCH POINTS AT CAFES : Glass façade poster on the entrance door / tent card/ Poster on notice board.<br />
  39. 39. TENT CARD<br />POSTER ON NOTICE<br />GLASS FAÇADE POSTER<br />
  40. 40. SAMSUNG<br />CAMPAIGN OBJECTIVE : LAUNCH OF A HANDSET “ BRAND LAUNCH”<br />CAMPAIGN DURATION : 1YEAR<br />SCOPE OF CAFES : 100 CAFES<br />CAMPIGN DYNAMICS:STATIC BRANDING FOR NEW HANDSET LAUNCH.<br />TOUCH POINTS AT CAFES :WALL VISUAL /BRANDING FOR STATIC VISIBLITY<br />
  41. 41. WALL VISUAL <br />
  42. 42. APPLE I MAC<br />CAMPAIGN OBJECTIVE :LAUNCH OF IMAC “PRODUCT LAUNCH”<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :55<br />CAMPIGN DYNAMICS:THE PROMOTER WAS INTERACTING WITH THE CUSTOMERS TO SHOWCASE THE FEATURES OF THE PRODUCT.<br />TOUCH POINTS AT CAFES :KIOSK,STANDEE,LEAFLETS,PROMOTER,TENT CARD<br />
  43. 43. STANDEE<br />TENT CARD<br />LEAFLETS<br />
  44. 44. TATA PHOTON<br />CAMPAIGN OBJECTIVE : New service launch ( Data card-Photon+ )<br />CAMPAIGN DURATION : 1 Month<br />SCOPE OF CAFES : 121 cafes<br />CAMPIGN DYNAMICS: Photon demo at cafes where the promoter interacted for leads and explaining product features.<br />TOUCH POINTS AT CAFES : Bill folder Sticker / Standee / Badges on team member / kiosk/promoter <br />
  45. 45. STANDEE<br />PROMOTER<br />
  46. 46. MTS<br />CAMPAIGN OBJECTIVE :TO PROMOTE THE NEW SERVICE LAUNCHED AND TO GENERATE LEADS.<br />CAMPAIGN DURATION : 3 MONTHS<br />SCOPE OF CAFES :150 CAFES<br />CAMPIGN DYNAMICS:THE PROMOTER EXPLAINED THE FEATURES AND THE CUSTOMER COULD ACCESS THE DEMO AND ALL THE LEADS WERE CONVERTED ON SPOT.<br />TOUCH POINTS AT CAFES : INTERACTIVE KIOSK / PROMOTER / SALE OF PRODUCTS<br />
  47. 47. KIOSK / PROMOTER<br />TENT CARD<br />
  48. 48. CROMA<br />CAMPAIGN OBJECTIVE :AWARENESS OF CROMA OUTLET AND OFFERS IN VICINITY.<br />CAMPAIGN DURATION :ANNUAL<br />SCOPE OF CAFES :ANNUAL DEAL<br />CAMPIGN DYNAMICS:STORE TO STORE BRANDING FOR EACH CROMA OUTLET THAT OPENS NEAR CCD.<br />TOUCH POINTS AT CAFES :TABLE STICKERS/STANDEES WITH LEAFLETS FOR LATEST OFFERS.<br />
  49. 49. TABLE STICKER<br />
  50. 50. YAHOO<br />CAMPAIGN OBJECTIVE :TO PROMOTE NEW APPLICATIONS ON YAHOO.<br />CAMPAIGN DURATION :2 MONTHS<br />SCOPE OF CAFES :50 CAFES<br />CAMPIGN DYNAMICS:EVERY CUSTOMER CONTACT WAS ESTABLISHED WITH A COASTER WITHEACH BEVERAGE AND THERE WERE HEAVY DOWNLOAD OF THE APPLICATION.<br />TOUCH POINTS AT CAFES :COASTERS WITH EVERY BEVERAGE AND BLU-FI DOWNLOADS.<br />
  51. 51. COASTER<br />
  52. 52. ZEE TV SAREGAMAPA<br />CAMPAIGN OBJECTIVE :PROMOTING THE SHOW AND THE SMS CONTEST.<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :120 CAFES<br />CAMPIGN DYNAMICS:MIKE DANGLERS TO CREATE THE SINGERS ZONE AT CAFES.<br />TOUCH POINTS AT CAFES : MIKE DANGLERS / TENT CARDS CONTEST CONTESTENT / AHEDABAD BHOPAL/FINALE GIFT HAMPER / THE WINNER OF THE CONTEST GOT THE OPPORTUNITY TO ATTEND THE FINALE AND WAS GIVEN A HAMPER BY THE SPECIAL GUEST OF THE SHOW.<br />
  53. 53. TENT CARD<br />DANGLER<br />
  54. 54. TENT CARD<br />MIKE DANGLER<br />STANDEE<br />
  55. 55. AIRTEL BROADBAND<br />CAMPAIGN OBJECTIVE :TO LAUNCH NEW SERVICES OF AIRTEL<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :150 CAFES<br />CAMPIGN DYNAMICS:TO REACH OUT TO CUSTOMERS AT CAFES FOR NEW SERVICE LAUNCH.<br />TOUCH POINTS AT CAFES :TENT CARDS AT CAFES<br />
  56. 56. TENT CARD<br />
  57. 57. TATA INDICOM<br />CAMPAIGN OBJECTIVE :TO CREATE AWARENESS.<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :100 CAFES<br />CAMPIGN DYNAMICS:PROMOTER WOULD EXPLAIN THE NEW FEATURES ,APPLICATIONS,SERVICES.<br />TOUCH POINTS AT CAFES :INTERACTIVE TABLE KIOSK FOR CUSTOMERS TO ACCESS DEMO IN GROUPS.<br />
  58. 58. TABLE KIOSK<br />
  59. 59. CEAT<br />http://www.afaqs.com/news/story.html?sid=28847_CEAT:+Handle+Your+Coffee+Firmly<br />CAMPAIGN OBJECTIVE :TO SPREAD THE AWARENESS OF “SUPERIOR BIKE GRIP TYRES”<br />CAMPAIGN DURATION :3 MONTHS<br />SCOPE OF CAFES :150 CAFES<br />CAMPIGN DYNAMICS:THE TENT CARD ATTRACTED THE CUSTOMER MOBILE WITHOUT CAUSING ANY HARM TO THE DEVICES,AN EXCLUSIVE HOT BEVERAGE WAS SERVED IN WINTER SEASON IN CEAT MUGS/TO FURTHER ENGAGE THE CUSTOMERS THERE WAS A COFFEE TABLE BOOK GUIDE OF SAFE DRIVING<br />TOUCH POINTS AT CAFES :CEAT CERAMIC CUPS WITH HOT BEVERAGE/MAGIC PAD TENT CARDS/COFFEE TABLE BOOK<br />
  60. 60. COFFEE TABLE BOOK<br />CEAT BEVERAGE<br />CEAT MUG<br />
  61. 61. FASTRACK<br />CAMPAIGN OBJECTIVE :EYEGEAR AND WATCHES LAUNCH<br />CAMPAIGN DURATION : 1 Month<br />SCOPE OF CAFES :70 CAFES<br />CAMPIGN DYNAMICS: STATIC VISIBLITY OF FASTRACK YOUTH PRODUCTS AT CAFES<br />TOUCH POINTS AT CAFES :WALL VISUAL/ STANDEE/ TABLE STICKER<br />
  62. 62. CUTOUT STANDEE<br />CHAIR BACK<br />LEAFLETS<br />
  63. 63. WALL VISUAL<br />TABLE STICKER<br />
  64. 64. MAYBELLINE<br />CAMPAIGN OBJECTIVE :NEW PRODUCT LAUNCH “WHITESTAY UV”<br />CAMPAIGN DURATION :1 MONTH<br />SCOPE OF CAFES :120 CAFES<br />CAMPIGN DYNAMICS:KAPPI NIRVANA – BEVERAGE INTEGRATION WITH MABELLINE.<br />TOUCH POINTS AT CAFES :DANGLERS/SIDE MENU CARD PROMOTING THE BEVERAGE-KAPPI NIRVANA / STANDEE AND BILL COUNTER TENT CARD. <br />
  65. 65. STANDEE<br />DANGLER<br />
  66. 66. BEVERAGE SIDE MENU CARD<br />TENT CARD/<br />BILL COUNTER TENTCARD<br />LEAFLET<br />
  67. 67. HULK<br />CAMPAIGN OBJECTIVE :Movie Promotion. “Incredible Hulk”<br />CAMPAIGN DURATION :1 month<br />SCOPE OF CAFES :130 cafes<br />CAMPIGN DYNAMICS:BEVERAGE INTEGRATION “HULK SPONSORED-GREEN APPLE SODA”<br />TOUCH POINTS AT CAFES :DANGLERS /TABLE STICKER/ HULK GOODIES – CDZ AND HULK SHAPE PENS ITH EVERY BEVERAGE/ HULK – GREEN APPLE SODA.<br />
  68. 68. DANGLER<br />SAMPLE<br />TABLER STICKER<br />
  69. 69. THANK YOU<br />THANK YOU<br />http://www.coffeeday.com<br />

×