Social data: what it is, who owns it, and why you should care

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  • Social data: what it is, who owns it, and why you should care

    1. 1. Cornelius Puschmannnext conference 2011 University of DüsseldorfSocial Data:What it Communicates,Who Owns it, and Why You Should Care
    2. 2. #1 what is social data? #2 who owns it? this talk#3 what does it mean? #4 why should you care?
    3. 3. ?what people say what people mean and do and understand this is not a simple relationship, especially online
    4. 4. 1. what is social data?
    5. 5. 1. what is social data?a) service data b) disclosed data e) behavioral data username c) entrusted data likes password d) incidental data pokes email status updates RSVPs age photos (un)friending links (“content“) adapted from Schneier, 2009
    6. 6. behavioral data 1
    7. 7. behavioral data 2
    8. 8. behavioral data 3
    9. 9. service datauser-generated content behavioral data
    10. 10. stuff users aremostly aware of service data user-generated content behavioral data stuff users are perceived value ofmuch less aware of facebook
    11. 11. 2. who owns it?
    12. 12. 2. who owns it? Facebook Principles: „People should own their information.“ Facebook Statement of Rights & Responsibilities: „You own all the content and information you post on Facebook [..] you grant us a non-exclusive, transferable, sub-licensable,royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License").“
    13. 13. who owns behavioral data?who controls behavioral data?data mining or data farming?
    14. 14. Oh look, my tweets – at least someone‘s saving them!
    15. 15. 3. what does it communicate (and to whom)?identity management find others with similar interests keep track of thoughts and experiences „exist“ socially set ourselves off from others networkconstruct a self show off our abilities impression management keep in touch with friends learn to interact
    16. 16. 3. what does it communicate (and to whom)? Jane Sadie Mark Ed
    17. 17. 3. what does it communicate (and to whom)? Jane Sadie Mark Ed context is king
    18. 18. 3. what does it communicate (and to whom)? „publics“ • partner „public“ vs. • friends • everyone • family • colleagues • ...
    19. 19. 3. what does it communicate (and to whom)? „publics“ • partner „public“ vs. • friends • everyone • family • colleagues • ......having access doesn‘t mean you‘re the addressee
    20. 20. 4. why should you care?„the (number of likes/friends/followers/) clearly shows that...“ „it‘s public so of course we can use it“ „people have only themselves to blame if they don‘t read the terms of use“
    21. 21. 4. why should you care? th s„the (number of likes/friends/followers/) clearly shows that...“ t ru p le s im „it‘s public so of course we can use it“ f o a re b ew „people have only themselves to blame if they don‘t read the terms of use“
    22. 22. Summary1. Social data is mutable, context-dependent and ambiguous, making it difficult to interpret.2. People feel their data is materially their stuff, no matter what the ToS say.3. Privacy and intellectual property rights are two ends of the same stick (because both are about control).4. If bad things™ happen and personal data is involved, people will be mad at you.
    23. 23. you don‘t want to be the kraken thanks for listening!
    24. 24. reading: danah boyd jill c. york seda gürses lev manovich

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