Institutional Blogging Sharing and linking organizational knowledge, one post at a time Cornelius Puschmann University of ...
Blogs? Blogging?
A blog is... <ul><li>Blog (n) :  a website where entries are written in chronological order and displayed in reverse chron...
A blog is... <ul><li>A blog is basically a journal that is available on the web. Blogs are typically updated daily using s...
So is it... <ul><li>a publishing technology? </li></ul><ul><li>a form of writing (personal diary, journal)? </li></ul><ul>...
A few facts <ul><li>Technorati (blog search engine) tracks about 70 million blogs worldwide </li></ul><ul><li>120.000 new ...
Blogs and the news
Whatever People Say I Am, That's What I'm Not
Blogging is often associated with certain stereotypes <ul><li>it's for teenage girls </li></ul><ul><li>it's for the self-i...
Different ways of using blogs <ul><li>CorpBlawg: my research blog about corporate blogging (talk about meta!) </li></ul><u...
 
Use of blogs in institutions
Areas where blogs are used <ul><li>Business  </li></ul><ul><li>Education  </li></ul><ul><li>Law </li></ul><ul><li>Politica...
Companies that blog
Providing institutional news: UN Dispatch
Talking to clients and partners: If broken it is...
But it's public! <ul><li>on the Net  public  not longer means  everyone , it means  potentially anyone </li></ul><ul><li>t...
Observations <ul><li>a blog is a versatile publishing tool that can be used for a range of purposes </li></ul><ul><li>blog...
Thanks for listening!
Institutional Blogging Sharing and linking organizational knowledge, one post at a time Cornelius Puschmann University of ...
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Institutional Blogging - Sharing and linking organizational knowledge, one post at a time.

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I was invited to hold a talk on institutional blogging at the Max Planck Digital Library (MPDL) in Munich on 5 September 2007. Thanks to Robert for inviting me and to everyone who attendend!

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Institutional Blogging - Sharing and linking organizational knowledge, one post at a time.

  1. 1. Institutional Blogging Sharing and linking organizational knowledge, one post at a time Cornelius Puschmann University of Düsseldorf [email_address] Max Planck Digital Library 5 September 2007
  2. 2. Blogs? Blogging?
  3. 3. A blog is... <ul><li>Blog (n) : a website where entries are written in chronological order and displayed in reverse chronological order. </li></ul><ul><li>blog(v) : to maintain or add content to a blog. </li></ul><ul><li>A “web log” or online diary. Blogs have been identified as an increasingly popular source of online publication, especially regarding political information, opinion publication and alternative news coverage. </li></ul><ul><li>A shared on-line journal where people can post diary entries about their personal experiences and hobbies </li></ul>
  4. 4. A blog is... <ul><li>A blog is basically a journal that is available on the web. Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. </li></ul><ul><li>A weblog or internet diary. Weblogs enable users to publish short comments and ideas instantly for other people to read. Blogging can be an effective communications tool for small groups of people to keep in touch with each other. </li></ul>
  5. 5. So is it... <ul><li>a publishing technology? </li></ul><ul><li>a form of writing (personal diary, journal)? </li></ul><ul><li>a way of communicating and collaborating in a group? </li></ul><ul><li>A blog can be any or all of these things, depending on how it is used. </li></ul>
  6. 6. A few facts <ul><li>Technorati (blog search engine) tracks about 70 million blogs worldwide </li></ul><ul><li>120.000 new blogs are created each day – that's 1.4 every second </li></ul><ul><li>1.5 million entries (posts) are published every day </li></ul><ul><li>virtually every language on the planet is represented in blogs </li></ul><ul><li>blog content is very accessible to both humans and search engines because it is usually syndicated via web feeds (RSS & Atom formats) </li></ul><ul><li>blogging software (Wordpress, Movable Type) is open source and free to use, as are hosted services (Blogger, LiveJournal) </li></ul>
  7. 7. Blogs and the news
  8. 8. Whatever People Say I Am, That's What I'm Not
  9. 9. Blogging is often associated with certain stereotypes <ul><li>it's for teenage girls </li></ul><ul><li>it's for the self-involved and would-be celebrities </li></ul><ul><li>it's for people with too much spare time </li></ul><ul><li>it's for extroverts and narcissists </li></ul><ul><li>Really? </li></ul><ul><li>Yes, but... </li></ul>
  10. 10. Different ways of using blogs <ul><li>CorpBlawg: my research blog about corporate blogging (talk about meta!) </li></ul><ul><li>personal knowledge management (KM) tool </li></ul><ul><li>I write down ideas for papers and things relevant to my dissertation </li></ul><ul><li>I can share, link and archive these ideas </li></ul><ul><li>initially, I didn't care whether or not anyone else found my blog interesting </li></ul>
  11. 12. Use of blogs in institutions
  12. 13. Areas where blogs are used <ul><li>Business </li></ul><ul><li>Education </li></ul><ul><li>Law </li></ul><ul><li>Political activism </li></ul><ul><li>Art </li></ul><ul><li>... </li></ul>
  13. 14. Companies that blog
  14. 15. Providing institutional news: UN Dispatch
  15. 16. Talking to clients and partners: If broken it is...
  16. 17. But it's public! <ul><li>on the Net public not longer means everyone , it means potentially anyone </li></ul><ul><li>the smallest relevant audience for a blog is its writer </li></ul><ul><li>is there a reason for something not to be communicated publicly? </li></ul><ul><li>“creating connections where previously none existed” - you never know who might read (and respond to) your blog </li></ul>
  17. 18. Observations <ul><li>a blog is a versatile publishing tool that can be used for a range of purposes </li></ul><ul><li>blogs are compared with diaries and journals not because they always deal with personal issues , but because individuals have control over them </li></ul><ul><li>this means that organizations can use them </li></ul><ul><ul><li>in the traditional way of communicating with the public </li></ul></ul><ul><ul><li>in new areas that are not associated with mass media publishing (e.g. knowledge management, communication, documentation, relationship-building, crisis management, collaboration, ...) </li></ul></ul><ul><li>whatever the use, blogs are a cheap, fast and simple way of engaging in these activities </li></ul>
  18. 19. Thanks for listening!
  19. 20. Institutional Blogging Sharing and linking organizational knowledge, one post at a time Cornelius Puschmann University of Düsseldorf [email_address] Max Planck Digital Library 5 September 2007

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