THAT CAN UNLOCK THE FULL POTENTIAL
OF YOUR COMMUNICATIONS AND ADVOCACY
How this all started …
• A committed group of individuals came together to create a
bold vision for the future and a bluep...
Where we are now
•

An open-access online toolkit that
works across disciplines and
platforms to:
–

Create unified langua...
How it works/our “theory of change”
• Based on research and testing
the Toolkit enables users to:
– Create clear
“cycle of...
What’s inside?
•

Customizable suite of electronic
materials, both branded and
nonbranded.
–

Brochure

–

Presentation sl...
What can you
do with it?
• Baltimore Sun op-ed

• Social justice blog post
• Map postings
• Widget adoption

• Custom cont...
Where do I sign up?
www.treesarethekey.org

scott.ward@fifthestateci.com
QUESTIONS?
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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

Scott Ward, Fifth Estate Communications | Jennifer Judd Hinrichs, Sustainable Urban Forests Coalition (SUFC)

Published in: Technology, Business
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  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

    1. 1. THAT CAN UNLOCK THE FULL POTENTIAL OF YOUR COMMUNICATIONS AND ADVOCACY
    2. 2. How this all started … • A committed group of individuals came together to create a bold vision for the future and a blueprint for getting there.
    3. 3. Where we are now • An open-access online toolkit that works across disciplines and platforms to: – Create unified language around urban forestry and urban forest advocacy. – Empower the broadest possible range of organizations to utilize an effective set of tools. – Broaden our outreach beyond our traditional allies and partners. – Maximize the impact of our individual and collective efforts.
    4. 4. How it works/our “theory of change” • Based on research and testing the Toolkit enables users to: – Create clear “cycle of value.” – Provide multiple points of engagement. National Donors Local Public – Meet people where they’re at. • Geographically. • Emotionally.
    5. 5. What’s inside? • Customizable suite of electronic materials, both branded and nonbranded. – Brochure – Presentation slides – Targeted articles – Proclamation – Op-ed, letter to editor and social media content – Live-read PSAs – Stakeholder-specific tools and talking points – Prezi – National map
    6. 6. What can you do with it? • Baltimore Sun op-ed • Social justice blog post • Map postings • Widget adoption • Custom content • Hashtag pickup • Expanding network
    7. 7. Where do I sign up? www.treesarethekey.org scott.ward@fifthestateci.com
    8. 8. QUESTIONS?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

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