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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use
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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

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Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use …

Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

Scott Ward, Fifth Estate Communications | Jennifer Judd Hinrichs, Sustainable Urban Forests Coalition (SUFC)

Published in: Technology, Business

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  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • As Shannon mentioned, SUFC is now referring to the initiative as Vibrant Communities - at least as a temporary placeholder - to reflect its intention to be relevant to and inclusive of communities OF ALL SIZES across the country.
  • Transcript

    • 1. THAT CAN UNLOCK THE FULL POTENTIAL OF YOUR COMMUNICATIONS AND ADVOCACY
    • 2. How this all started … • A committed group of individuals came together to create a bold vision for the future and a blueprint for getting there.
    • 3. Where we are now • An open-access online toolkit that works across disciplines and platforms to: – Create unified language around urban forestry and urban forest advocacy. – Empower the broadest possible range of organizations to utilize an effective set of tools. – Broaden our outreach beyond our traditional allies and partners. – Maximize the impact of our individual and collective efforts.
    • 4. How it works/our “theory of change” • Based on research and testing the Toolkit enables users to: – Create clear “cycle of value.” – Provide multiple points of engagement. National Donors Local Public – Meet people where they’re at. • Geographically. • Emotionally.
    • 5. What’s inside? • Customizable suite of electronic materials, both branded and nonbranded. – Brochure – Presentation slides – Targeted articles – Proclamation – Op-ed, letter to editor and social media content – Live-read PSAs – Stakeholder-specific tools and talking points – Prezi – National map
    • 6. What can you do with it? • Baltimore Sun op-ed • Social justice blog post • Map postings • Widget adoption • Custom content • Hashtag pickup • Expanding network
    • 7. Where do I sign up? www.treesarethekey.org scott.ward@fifthestateci.com
    • 8. QUESTIONS?