1.
IS LINKEDIN YOUR
24/7 BILLBOARD?

2.
Be Found
By
Recruiters
Build
Your
Credibility
Jump Ahead
of the Hiring
Line
1 2 3

3.
LinkedIn
Can be a
Power ful Tool
if You Know
How Recruiters
use it .

4.
This is how Recruiters
Search for Talent using keywords

5.
If you are a marketing professional
with Adobe Creative Suite
experience but don’t have the
keyword “Adobe Creative Suite” on
your LinkedIn profile, you will NOT
even show up when recruiters
search for that expertise.

6.
So How Do You Create a
Magnetic LinkedIn Profile?

7.
STEP 1: Make an Impression with a
Professional Picture.
a picture
is worth
a thousand
words

8.
Prof i le Picture Guidel ines
The photo should be of your face. A clean simple
headshot. No selfies.
Wear professional or business casual attire
Make sure your photo crops into a square shape.

9.
STEP 2: Identify Your
Top 3 Keywords
Identify the keywords you want to rank for from
job postings. Then sprinkle them all over your
LinkedIn profile to rank higher in searches.

10.
Step 3: Create a Dist inct ive
Profile Headline
that will Draw the Recruiters’ Attention!
Example:
#1 Publicity Expert on Google. Call & Ask how
I can help you with PR & Social Media.

11.
Your headline is
like a
newspaper.
It should capture
recruiters’
attention.
Use keywords
recruiters will
search for.

12.
Step 4: Amplify Your Summary
Tell Your Story.
Your LinkedIn Summary Needs to POP!
Make it personal. You have 2,000 characters
available to use.
Highlight any key accomplishments you don’t want
recruiters to miss!
Don’t forget to sprinkle keywords in your summary.

13.
Step 5: Add Rich Media
Don’t Just Say it. Display it.

14.
Quantify Your Experience
Managed switchboard
with 10 incoming lines,
effectively receiving and
routing over
500 calls a day
Implemented new
payroll system, that
saved the firm
$1 million
in personnel costs
Step 6:
Include numbers whenever possible.

15.
Step 7: Build Your Credibility
Ask for thoughtful recomendations!
“Can you please recommend me for (insert
your expertise/keyword you want to rank for)?”

16.
Step 8:
Identify Your Top 10 Skills
Endorsements are
a great way to
show off your skills
to recruiters.

17.
Step 9: Contact Recruiters for Free
Join relevant LinkedIn groups.
Did you know? You can send messages to
group members without having to connect.

18.
Step 10:
Become an Authority in Your Field.
Sharpen Your Creative Edge.
The LinkedIn publishing platform
allows you to write content and
showcase your expertise to your
network and recruiters.

19.
CONNECT WITH US…
/cityofedmontonjobs
@coejobs
City of Edmonton G+
/cityofedmontonjobs
/company/city-of-edmonton
www.edmonton.ca/jobs

20.
CHECK OUT OUR RESOURCES…
Resume Tips From our Recruiters
Job Application Process
Your Guide to a Successful Job Application
LinkedIn Checklist
Become a Networking Superhero