State of WordPress & eCommerce in 2012 - WordCamp UK Edinburgh 2012

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WordPress is fast becoming a major player in the field of eCommerce over the past few years. Nobody even tried to use WordPress for a professional shop two years ago, today there are plenty of …

WordPress is fast becoming a major player in the field of eCommerce over the past few years. Nobody even tried to use WordPress for a professional shop two years ago, today there are plenty of successful plugins available. What are the differences and how do they compare to dedicated eCommerce software like Magento? This talk covers that and much more, bringing you the State of WordPress eCommerce in 2012.

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  • WooCommerce: 22 compatible themes\n
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  • WooCommerce: 130 extensions\n
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  • WP e-Commerce\n
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  • 1. State of WordPress &eCommerce in 2012 WordCamp Edinburgh 2012 Coen Jacobs @coenjacobs
  • 2. About me•Coen Jacobs•twitter.com/coenjacobs•facebook.com/coenjacobs•coen@woothemes.com @coenjacobs
  • 3. State of WordPress &eCommerce in 2012 @coenjacobs
  • 4. Let’s go way back in time Hop in the time machine... @coenjacobs
  • 5. eCommerce pioneers • WP e-Commerce • First commit: 07/07/2007 • http://plugins.trac.wordpress.org/changeset/14981/wp-e- commerce @coenjacobs
  • 6. This is what theywere working with WordPress 2.2.1 @coenjacobs
  • 7. 2010 "Again, eCommerce is something that WordPress was not intended to provide. There are a couple of plugins, that are pretty basic and offer no functionality what so ever, relative to the other software. For instance, osCommerce, Magento, Zen Cart, Drupal with Ubercart are very advanced software when it comes to eCommerce. [...] Also, when your website has a lot of dynamic content, a blog, a forum, and when you wish to add a store to you site, Drupal with Ubercart is a perfect solution." @coenjacobshttp://ezinearticles.com/?Is-WordPress-the-Best-Solution-For-You?&id=4871525
  • 8. Historically WordPress was not the best platform for a professional shop “eCommerce is something that WordPress was not intended to provide” @coenjacobs
  • 9. Fast forwarding...Present day @coenjacobs
  • 10. ‘eCommerce’Google trends search volume ‘WordPress eCommerce’ 2004 2008 2012 Today, WordPress is fast becoming a major player in the field of eCommerce @coenjacobs
  • 11. There are many successful eCommerce plugins available, allwith unique strengths / weaknesses• Since release of WordPress 3.0• Transition to a full CMS• Custom Post Types• Custom Taxonomies @coenjacobs
  • 12. Lightweight Full StoreCart66 Free PaidEasyDigitalDownloads WooCommerce MarketPress WP e-Commerce Shopp JigoshopExternal/integrated eShopecwid TheCartPressFoxycart @coenjacobs
  • 13. What are the differences amongst full store eCommerce plugins?• Release regularity• Available extensions• Community and contributors @coenjacobs
  • 14. How do we compare to dedicated eCommerce software like Magento?• Plugins benefit of being a WordPress solution• Magento currently better for large stores• WordPress is fun to use, Magento not so much @coenjacobs
  • 15. Benefits of a WordPress solution•Fully powered, easy to use CMS•Familiarity with WordPress = better learning curve•No need to learn an entirely different system @coenjacobs
  • 16. All the stuff that makes WordPress successful•Community•Plugins for extra functionality•Themes•Open Source @coenjacobs
  • 17. ThemingYou want your store to look good, right? @coenjacobs
  • 18. Theme integration• Most eCommerce plugins work with any theme• Overwrite template files in your theme• Plugin specific themes available• Actions and filters in place @coenjacobs
  • 19. ThemeForest and other theme shops jumping onthe eCommerce bandwagon• ThemeForest has 1752 themes available• 194 themes in eCommerce category @coenjacobs
  • 20. Extending your store @coenjacobs
  • 21. Extensions• Adding new features• Extending eCommerce plugins as all other plugins do with WordPress @coenjacobs
  • 22. Payment gateways @coenjacobs
  • 23. Shipping methods @coenjacobs
  • 24. Facebook store @coenjacobs
  • 25. Gravity Forms integration @coenjacobs
  • 26. Security and hosting The stuff that really matters @coenjacobs
  • 27. Security• WordPress specific security companies• Security is taken very serious nowadays @coenjacobs
  • 28. Hosting• WordPress specific hosting available• Easy to setup WordPress install• Easy to install plugins• More memory usage• Nothing like Magento hosting requirements @coenjacobs
  • 29. ShowcaseWhat is actually powered by WordPress right now? @coenjacobs
  • 30. Icon Dockhttp://icondock.com/ @coenjacobs
  • 31. Kartellhttp://kartellstorela.com/ @coenjacobs
  • 32. Dealottohttp://dealotto.com/ @coenjacobs
  • 33. Mt. Borahhttp://mtborah.com/ @coenjacobs
  • 34. YoYoBESTBUY http://yoyobestbuy.com/ @coenjacobs
  • 35. Chopperhttp://www.chopperskate.com/ @coenjacobs
  • 36. FutureWhat is changing in the world of eCommerce? @coenjacobs
  • 37. World domination• WordPress powers over 15% of all websites• Should WordPress power 15% of all eCommerce? @coenjacobs
  • 38. Contribute to your plugin• Show us what you are working on• Contribute on GitHub• Achieve world domination @coenjacobs
  • 39. MobileTry the mobile checkout in a random store @coenjacobs
  • 40. Mobile purchases• Make the checkout as simple as possible• What about payment?• Is it secure? @coenjacobs
  • 41. Unique mobile features @coenjacobs
  • 42. Improve the checkout salesAnd it will increase your @coenjacobs
  • 43. User accounts• Recognize your customers• Register first or last? @coenjacobs
  • 44. Allow easy purchases• Offer multiple ways to the actual purchase @coenjacobs
  • 45. Do it the WordPress way• Up to us to make this possible with WordPress• eCommerce is changing every single second @coenjacobs
  • 46. Thanks!•Questions?•Later: • twitter.com/coenjacobs • facebook.com/coenjacobs • coen@woothemes.com Coen Jacobs @coenjacobs