State of WordPress & eCommerce in 2012 - WordCamp UK Edinburgh 2012

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WordPress is fast becoming a major player in the field of eCommerce over the past few years. Nobody even tried to use WordPress for a professional shop two years ago, today there are plenty of successful plugins available. What are the differences and how do they compare to dedicated eCommerce software like Magento? This talk covers that and much more, bringing you the State of WordPress eCommerce in 2012.

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  • WooCommerce: 22 compatible themes\n
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  • State of WordPress & eCommerce in 2012 - WordCamp UK Edinburgh 2012

    1. 1. State of WordPress &eCommerce in 2012 WordCamp Edinburgh 2012 Coen Jacobs @coenjacobs
    2. 2. About me•Coen Jacobs•twitter.com/coenjacobs•facebook.com/coenjacobs•coen@woothemes.com @coenjacobs
    3. 3. State of WordPress &eCommerce in 2012 @coenjacobs
    4. 4. Let’s go way back in time Hop in the time machine... @coenjacobs
    5. 5. eCommerce pioneers • WP e-Commerce • First commit: 07/07/2007 • http://plugins.trac.wordpress.org/changeset/14981/wp-e- commerce @coenjacobs
    6. 6. This is what theywere working with WordPress 2.2.1 @coenjacobs
    7. 7. 2010 "Again, eCommerce is something that WordPress was not intended to provide. There are a couple of plugins, that are pretty basic and offer no functionality what so ever, relative to the other software. For instance, osCommerce, Magento, Zen Cart, Drupal with Ubercart are very advanced software when it comes to eCommerce. [...] Also, when your website has a lot of dynamic content, a blog, a forum, and when you wish to add a store to you site, Drupal with Ubercart is a perfect solution." @coenjacobshttp://ezinearticles.com/?Is-WordPress-the-Best-Solution-For-You?&id=4871525
    8. 8. Historically WordPress was not the best platform for a professional shop “eCommerce is something that WordPress was not intended to provide” @coenjacobs
    9. 9. Fast forwarding...Present day @coenjacobs
    10. 10. ‘eCommerce’Google trends search volume ‘WordPress eCommerce’ 2004 2008 2012 Today, WordPress is fast becoming a major player in the field of eCommerce @coenjacobs
    11. 11. There are many successful eCommerce plugins available, allwith unique strengths / weaknesses• Since release of WordPress 3.0• Transition to a full CMS• Custom Post Types• Custom Taxonomies @coenjacobs
    12. 12. Lightweight Full StoreCart66 Free PaidEasyDigitalDownloads WooCommerce MarketPress WP e-Commerce Shopp JigoshopExternal/integrated eShopecwid TheCartPressFoxycart @coenjacobs
    13. 13. What are the differences amongst full store eCommerce plugins?• Release regularity• Available extensions• Community and contributors @coenjacobs
    14. 14. How do we compare to dedicated eCommerce software like Magento?• Plugins benefit of being a WordPress solution• Magento currently better for large stores• WordPress is fun to use, Magento not so much @coenjacobs
    15. 15. Benefits of a WordPress solution•Fully powered, easy to use CMS•Familiarity with WordPress = better learning curve•No need to learn an entirely different system @coenjacobs
    16. 16. All the stuff that makes WordPress successful•Community•Plugins for extra functionality•Themes•Open Source @coenjacobs
    17. 17. ThemingYou want your store to look good, right? @coenjacobs
    18. 18. Theme integration• Most eCommerce plugins work with any theme• Overwrite template files in your theme• Plugin specific themes available• Actions and filters in place @coenjacobs
    19. 19. ThemeForest and other theme shops jumping onthe eCommerce bandwagon• ThemeForest has 1752 themes available• 194 themes in eCommerce category @coenjacobs
    20. 20. Extending your store @coenjacobs
    21. 21. Extensions• Adding new features• Extending eCommerce plugins as all other plugins do with WordPress @coenjacobs
    22. 22. Payment gateways @coenjacobs
    23. 23. Shipping methods @coenjacobs
    24. 24. Facebook store @coenjacobs
    25. 25. Gravity Forms integration @coenjacobs
    26. 26. Security and hosting The stuff that really matters @coenjacobs
    27. 27. Security• WordPress specific security companies• Security is taken very serious nowadays @coenjacobs
    28. 28. Hosting• WordPress specific hosting available• Easy to setup WordPress install• Easy to install plugins• More memory usage• Nothing like Magento hosting requirements @coenjacobs
    29. 29. ShowcaseWhat is actually powered by WordPress right now? @coenjacobs
    30. 30. Icon Dockhttp://icondock.com/ @coenjacobs
    31. 31. Kartellhttp://kartellstorela.com/ @coenjacobs
    32. 32. Dealottohttp://dealotto.com/ @coenjacobs
    33. 33. Mt. Borahhttp://mtborah.com/ @coenjacobs
    34. 34. YoYoBESTBUY http://yoyobestbuy.com/ @coenjacobs
    35. 35. Chopperhttp://www.chopperskate.com/ @coenjacobs
    36. 36. FutureWhat is changing in the world of eCommerce? @coenjacobs
    37. 37. World domination• WordPress powers over 15% of all websites• Should WordPress power 15% of all eCommerce? @coenjacobs
    38. 38. Contribute to your plugin• Show us what you are working on• Contribute on GitHub• Achieve world domination @coenjacobs
    39. 39. MobileTry the mobile checkout in a random store @coenjacobs
    40. 40. Mobile purchases• Make the checkout as simple as possible• What about payment?• Is it secure? @coenjacobs
    41. 41. Unique mobile features @coenjacobs
    42. 42. Improve the checkout salesAnd it will increase your @coenjacobs
    43. 43. User accounts• Recognize your customers• Register first or last? @coenjacobs
    44. 44. Allow easy purchases• Offer multiple ways to the actual purchase @coenjacobs
    45. 45. Do it the WordPress way• Up to us to make this possible with WordPress• eCommerce is changing every single second @coenjacobs
    46. 46. Thanks!•Questions?•Later: • twitter.com/coenjacobs • facebook.com/coenjacobs • coen@woothemes.com Coen Jacobs @coenjacobs

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