How to Earn Online - Guide to Getting Jobs from Odesk, Elance, etc.


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Tired of working 9-5? Would you like to be your own boss, set your own work times, and eventually build your online biz? Read on and learn more about jumpstarting your online career. This PowerPoint presentation was prepared for you to understand the best ways to land your dream contracts through freelance sites and other job portals. In the long run, you might also want to create your virtual team. :)

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How to Earn Online - Guide to Getting Jobs from Odesk, Elance, etc.

  1. 1. Online Careers Workshop Speaker: Celine Bernadette Francisco Sharers: Jaeda Lea Abansi Angelo Clavecillas Karen Avella Gutierrez
  2. 2. Objectives Identify a particular field(s) where you can work online. 2. Generate at least 5 qualified prospects. 3. Turn these prospects into leads. 4. Land your first online client with success. 5. If you’re already working online, strengthen your marketing and gain continuous gigs/jobs. 6. Strengthen your skills in organizing. 7. Tackle difficult people with flair. 1.
  3. 3. Your Virtual Career: The Fundamentals Career Selections (Online)  Computers: Software designer, systems troubleshooter, computer scientist, hardware product developer, industrial engineer, information systems manager, manual tester/writer, security specialist, systems analyst  Hospitality and Service: Food consultant, relocation consultant, virtual assistant  Medical and Insurance: Billing, claims, actuary, adjuster, cost containment specialist, underwriter
  4. 4. Legal: Deposition taker, collections, accident reconstructor, investigator, transcriptionist Writing/Research: Journalist, copywriter, marketing specialist, researcher, abstractor, technical writer/editor Video: Electronic media designer, video animation specialist, computer graphics specialist, photographer/videographer, photo researcher
  5. 5. From Odesk: (job categories) Web Development Software Development Networking & Information Systems Writing & Translation Administrative Support Design & Multimedia Customer Service Sales & Marketing Business Services
  6. 6. The Virtual Workplace - Is it your niche for a career? - Are you prepared? - What kind of online job will you pursue? Telecommuting – working outside the traditional office or workplace, usually at a small office or home office environment - Virtual office, e-commuting, e-work, working at and/or from home, telework - Communication is via computer and/or other technology, voice and picture communication through broadband or high-speed Internet
  7. 7. Passion and Goals •Is the field where your job falls into your passion? •What do you really want out of your career? •Do you have a long-term goal already? •Do you work on your job because you find it fun? Self-Assessment “How well do you know yourself?” “How far are you willing to go further?” “Do you have what it takes to be successful?”
  8. 8. Qualities of a Great Telecommuter: Skill Set •Results-oriented •Excellent communications skills •Doesn’t require a lot of supervision •Adaptable •Very organized •Solid job knowledge •Thorough understanding of organization’s objectives •Strong focus on job goals and objectives •Can establish priorities and manage time well
  9. 9. Other Considerations •Success in current and previous positions •Home environment (is it appropriate for telework?) (from “Managing the Telecommuting Employee”) 1. 2. 3. 4. 4 Personality Traits of Successful Telecommuters Self-Motivated Obsessive-Compulsive Perfectionist Cheerful and Optimistic (according to: Sylvie Charrier, author of “You Can Work in Your PJs”)
  10. 10. Your Strengths “You cannot be anything you want to be – but you can be a lot more of who you already are.” Tom Rath, Strengths Finder 2.0 Effects of Not being able to Use Your Strengths •Anxiety when going to work •Has more negative than positive interactions with colleagues •Poor treatment to customers •Telling friends of your misery at work •Less achievements at work •Fewer creative and positive times at work
  11. 11.
  12. 12. Strength = Talent (natural way of thinking, feeling or behaving) x Investment (time spent practicing, developing skills, and building knowledge base) 34 Themes (Strengths) Achiever Activator Adaptability Analytical Arranger Belief Command Communication Competition Connectedness Consistency Context Deliberative Developer Discipline Empathy Focus Futuristic Harmony Ideation Includer Individualization Input Intellection Learner Maximizer Positivity Relator Responsibility Restorative Self-assurance Significance Strategic WOO (winning over others)
  13. 13. Your Place in the Virtual Careers World ** For a detailed assessment of your strengths, you may also take the Myers-Briggs test. •Where do you stand on? •What type of job suits your personality? •What field would you feel most comfortable? ** For a strengths assessment, you may check this site:
  14. 14. The Online Job Application Online Job Opportunities 1. Employer Websites – direct portal on your potential employer’s website 2. Networking – referrals from friends of friends (FOFs), peers, other colleagues, etc. 3. Associations and Alumni Groups - very effective when it comes to networking 4. Social Media – also very effective and relatively new 5. LinkedIn – professional hub for job searchers and job posters alike
  15. 15. 6. Job Aggregators – collection of jobs from various websites; effective too 7. Job Sites – effective for both online and offline job searches 8. Recruiters, Staffing Firms, & Head Hunters – can be quite tricky but effective when you encounter a great recruitment firm/staffing firm/head hunter 9. Classified Ads - very effective but watch out for the scams 10. Google and other search engines - Google and other search engines have many hidden talents plus excellent tools for your job search
  16. 16. Job Sites Worth Visiting: Rentacoder – Guru – Getacoder – iFreelance – Sologig – Freelancer – Freelance Switch – Freelance Jobs – Freelance Job Openings – Writing Bids –
  17. 17. Applying for an Online Job 1. Determine the job site you want to utilize. Sample screenshot from’s homepage
  18. 18. 2. Select the job category you want to apply to.
  19. 19. 3. Select the specific job you want to apply to.
  20. 20. 4. Carefully check the job’s specifications/requirements.
  21. 21. 5. Take note of the employer’s previous feedback from contractors they’ve worked with.
  22. 22. 6. Double check the other specs. Also take note of the average bid of applicants. Click “Apply to this Job.”
  23. 23. Preparing Your Home Office/Special Work Area Special Equipment/Tools You’ll Need •Personal computer/laptop •Internet connection •Pens (for special notes you’d like to take with you while away from the PC) •Papers •Printer (optional) •Word processing program (e.g. Microsoft Word) •Spreadsheet program (e.g. Microsoft Excel) Other useful tools for collaboration - Communication: •Skype •Google Talk •Google Docs
  24. 24. - Presentation: •GoToMeeting •LiveMeeting •BudgetConferencing •webEx - Project Management: •Basecamp •Unfuddle •CentralDesktop •QuickBase - Calendar: •Google Calendar •Yahoo! Calendar •30 Boxes
  25. 25. - Backup: •Dropbox •Google Docs •ElephantDrive •JungleDisk
  26. 26. Writing Your Cover Letter and Getting Your First Client - Bread and butter in job application - Mastering the art of cover letter writing -Passport to your online job success Before writing: •Check the employer’s instructions for application very carefully. •Identify if there are special considerations to get considered for the job. (e.g. special skills, portfolio requirements, samples, previous experiences preferred by client) •Prepare needed requirements for application together with the cover letter.
  27. 27. 1. Address your cover letter to the specific individual who will receive your application. It’s best to identify the name of the hiring manager to make your application more distinct. 2. Specify the particular position you are applying to as well as the location where you learned about the job opening. 3. Include a one- to two-sentence blurb about why you are most suited for the job. 4. State briefly yet specifically your related experiences. 5. Include links or attachments of your samples/portfolio of related works. 6. End your cover letter with a professional closure.
  28. 28. •Wait for around 1 to 3 business days for the client’s response or even some minutes or hours after applying. That’s the usual time they screen candidates. (depending on the number of applicants and the number of open positions).. •Most online employers also try to respond at once to qualified candidates ASAP especially if they really need their services pronto!  •Applying for an online job need not be burdensome. You might not get hired during your first try at applying. Don’t lose hope. You’ve got lots more opportunities to uncover. Keep on locating that job of your dreams!
  29. 29. Marketing Your Online Services Landing clients can be pretty simple once you learn the right strategies. It takes less time, plus you get to attract better clients. This formula, known as the Master Marketing Formula, was developed by Steve Slaunwhite. 1. 2. 3. 4. 5. Find high-probability prospects. Generate leads. Get opportunities Close the sale. Nurture “not today” prospects.
  30. 30. •Adhere to each step before proceeding with the next. Each step’s duration may vary, depending on your profession as well as the prospect’s nature. •Your aim is to let prospects move from one space in the funnel to another (downwards). Imagine yourself as a traffic cop who lets vehicles move smoothly from one area to another. •Continually nourish your funnel. Feeding your funnel ensures that you keep your prospects eager to move down. It allows you to reap the benefits of caring for your potential clients. Keep these principles in mind and you’ll find landing clients easier than ever!
  31. 31. Key Terms: Prospect – those you identify as good targets for services depending on your set criteria Lead – those who, in a way, indicated some level of interest in your offer Opportunity – a lead who gave you an opportunity to present your services, a project or quote a job
  32. 32. Finding High-Probability Prospects 1. Come up with a list of high-probability prospects. Set your eyes on those who often hire freelancers/teleworkers and given the right message, would positively consider hiring one. 2. Focus on industries and organizations where you’ll have the highest success probability (whether due to your background, credentials, skills, experiences, client roster, location, specialized knowledge, or due to industry changes). 3. Be very specific with your target prospects (e.g. owners of small- to large-scale writing or web development firms, marketing managers in highperforming midsize software companies that market in-demand software systems for growing or hot industries, etc.).
  33. 33. Sample: Job title: marketing managers Industry: software Other criteria: must be doing well financially, systems must have high demand, and with customers that are in growing or hot companies The size of the list would often depend on your goals’ depth (the more aggressive it is, the larger the list should be). A good number would be around 150 to 200 names. To create a prospect list, use a simple spreadsheet with columns indicating the following: first name, last name, job title, company, street address, city, state, zip (postal) code, country, phone number, and e-mail address
  34. 34. Generating Leads
  35. 35. Developing Your Awesome Buzz Piece What is a buzz piece? It is simply your key towards hot prospects. It can be in the form of the following: •Workbook •Checklist •Survey results •Toolkit •Similar overview articles bundled together •How-to guide •Overview of a topic
  36. 36. •Section/chapter •Tips of a book list •Explanation of a best practice •Great ideas guide •Ebook •White paper •Templates Usually 5 to 10 pages long, most are in portable document form (PDF) so your prospects can easily download them from their email or your website. You may also print it out for direct mail or personal prospecting techniques.
  37. 37. Once done effectively, your buzz piece can serve you well for a long time and deliver you quality prospects knocking by your inbox. Example: Are you down in distress and can’t find the perfect way to write your web content? Check out this FREE e-book on Creating Compelling Content for the secrets! 1. Select the right topic for your buzz piece – something that’s related to your field or what you do. 2. Really make sure that your prospects need what you have to offer. 3. Begin with a captivating title. 4. Divide it into chunks (sections). 5. Try different techniques in writing: Q&A, interview format, list of tips, etc. 6. Make it as concise as possible. 7. Take your stand.
  38. 38. Once you’ve developed your buzz piece, it’s time to link that to your bio page. Your bio page will include the necessities for prospects to learn more about you: •Who you are •What your services are •How they can take advantage skills of your knowledge and Likewise, don’t hesitate to do the following using your buzz piece: •Invite readers to check out your website and sign up for your newsletter. •Ask them to call you to discuss the possible project or to have a free consultation with you. •Offer them a discount or another enticing promo. •Suggest that they ask you for samples of previous works or portfolio (those linked to their needs).
  39. 39. Organizing Projects/Dealing with Clients
  40. 40. Basic Rate Ranges Writer (web content): $2 to $10++ per 500 words (depending on experience and expertise) Virtual assistant: $2 to $10++ per hour (depending on depth of task and experience) Graphic designer: $4 to $10++ per hour SEO Specialist: $4 to $10++ per hour
  41. 41. Annual salary range of an online marketing writer
  42. 42. Annual salary range of an executive online assistant
  43. 43. Setting Your Personal Work Standards •Your project/task + your client’s expectations/specifications •Why you must do the task? •Metrics/performance standards •Deadline •How to know that the job is already complete?
  44. 44. Project Success Factors •Objectiveness observable – must be measurable and •Quality – the overall look/correctness/feel of the task/project •Quantity – measurable unit of production •Timeliness •Cost – adherence to a deadline efficiency – staying within the constraints of your budget or time (which is equivalent to money)
  45. 45. Goals (set between telecommuters and clients/supervisors) 1. Measurable and clearly defined Clarify with your client (if it’s not yet that clear) the specifications of the project. How will the project be called “complete”? (any particular specs or measurements?) 2. Challenging, but doable To further establish clarity, see to it that you are up to the set task. Although we need challenges at one point to another, still, we must be able to place a line between what we can do and what we can’t.
  46. 46. Communication - Communication is very important. It helps establish trust and ensure clarity in terms of the project’s scope. - Be careful when it comes to interpreting emails, chat messages, etc. Lack of face-to-face interactions might result to misinterpretation. - Importance of daily feedback - Clarify the required frequency of communication (may it be through phone calls, emails, etc.). - Set a line between personal and work communication. - Establish appropriate communication modes depending on the purpose (e.g. showing screenshots while chatting for clarity during presentations, etc.)
  47. 47. Getting Feedback Teleworking, since it does not permit much face-to-face interactions with clients, entails that you (the teleworker) receive regularly scheduled feedback sessions with your clients. This may be in the form of an email showing how you fared with the project/job or a virtual conference discussing your weekly/monthly progress at work. If your client wasn’t able to provide feedback at once, try to let him/her know that you’ll appreciate learning how you did with the project. Any tips/suggestions for improvement would also be welcome for you to enhance your performance.
  48. 48. Organizing Yourself and Your Materials •Organize depending on your purpose: either by the date, file color, category, or alphabetically. •Take the time to rearrange your files, materials, folders, etc., especially those related to current projects. •Cluster related tasks together. •Discard clutter. Recycle, donate, pass along, or throw away unnecessary materials. •Commit to your tasks and stay organized. •Create a master appointment book or planner where you can take note of your future meetings. •Keep another notebook/digital hub where you can store phone numbers, email addresses, and other special notes. •Back up your data.
  49. 49. Maintaining Work-Life Balance
  50. 50. How to Avoid Overwork and Procrastination 1. Have frequent stretch breaks, at a minimum of once per hour or two. Aside from easing muscle strain, it also helps clear the brain. 2. Get some fresh air at least once a day. Working at home need not be plain house arrest. Go out and take your well deserved break by hanging out with your buddies, taking a walk at the park, or whatever fills your hearts’ desires. 3. Consider your personal clock. Take note of those times of day when you are most alert. During such times, try doing the most difficult projects. Accomplish easier tasks such as answering/composing emails when you have lower energy. 4. Rate your tasks based on priority. To make the most out of your time and work, label your tasks from one to three (with one as the most prioritized and three as the least, but not indefinitely). Accomplish those with “one” as soon as possible, prioritytwos must be done as time allows, while threes can be postponed for the time being.
  51. 51. Keeping Yourself in Work Mode 1. Consider your home as a typical office. To prevent yourself from falling into the “laziness trap,” treat your home as a standard office. Wake up early, get dressed, and commit to your work for the day. Have lunch for an hour, take a stretch break, and continue with your work’s pace or even beat the clock to take that longawaited time off from work after. 2. Keep yourself in the loop with other teleworkers or teammates (if you have some). Avoid burnout and get yourself some support systems through the help of your teammates or other teleworkers. They can give you that needed boost.
  52. 52. 3. Give yourself deadlines. If you have a large project to accomplish, break down the littlest milestones into chunks. Allot ample hours/days to achieve these milestones without going past your daily schedule. In this way, you will gain the luxury to dwell on priorities without burning out yourself. 4. Reward yourself. Acknowledging your own accomplishments is also one great way to keep the fire burning at work. Treat yourself to the spa or eat out with friends after a hard day’s work. You deserve it!
  53. 53. The IDEA Matrix for Mindset Mastery™
  54. 54. This matrix developed by Pete Savage, co-author of the book “The Wealthy Freelancer,” aims to help freelancers, telecommuters, and other professionals develop their winning mental edge. We just need to take note of two things: our performance level and stress level. Quadrant 1: Low Performance, Low Stress Invest. Try to invest on relevant books, training materials, programs, etc. to enhance your productivity and charge you up.  Quadrant 2: Low Performance, High Stress Develop. You now need some inspiration. Rekindle your soul and light up your utmost potential as a person. Learn from countless self-help books, coaching programs/mentoring sessions, and others to perk up your mood.
  55. 55. Quadrant 3: High Performance, High Stress Expect. Expect for tests that challenge your beliefs. During these times when you might be questioning your abilities, preparation would be ideal. Spend your time preparing for the worst but still hopeful for the best. Quadrant 4: High Performance, Low Stress Absorb. Savor the feeling of success as you experience it happen. This is the most ideal scenario to be in. However, note that you will still be moving from one quadrant to another, so just enjoy this moment while you can.
  56. 56. Dealing with Difficult Clients and Workmates The Web also sports different kinds of individuals. Just like in a traditional work area, you’ll encounter all sorts of personalities sure to test your patience and character. Now how do we combat conflict? With the notion that conflict happens when the emphasis is on the differences between people, how do we cope with it? Naturally, because it’s the opposite, we’ll consider similarities between these people to get along better with people. To be more successful in communicating with your clients and workmates, it’s important that you find a common ground.
  57. 57. Blending hence allows you to reduce these differences and soon reduce conflicts. In virtual communication this is also true. Aside from establishing good rapport with your clients, you can inject a bit of personal touch to your communications. Likewise, here are some more tips to prevent difficulties in interacting with your clients and even virtual workmates. 1. Stick to an ethical set of work rules and your contract. These are your fixed grounds by which to base your agreements with a client or workmates. 2. Be polite yet firm. During an argument or confrontation, you might want to hold your horses in the meantime to prevent spur of the moment debates with your employer/client or even workmate.
  58. 58. 3. Use a therapeutic form of communication whenever you deal with them. Just like any other human being, they are prone to mistakes. However, you, being more tact, would also benefit from executing powerful yet tender words towards these difficult people. 4. Accept responsibility with open arms. Although your client or workmate may be wrong when they emailed you in ALL CAPS that you are this and that, don’t go to their level. Besides, you don’t have all day to wear that angry look at your face.  5. Learn more about the person you are dealing with. If he/she is being too harsh with their words through email or phone call, don’t try to think too much that you are really worth shouting at (at least virtually). It may not just be your fault why they turned out that way. Learn more about their daily experiences. Perhaps they just don’t have their much needed sleep yet. 
  59. 59. 6. Be an attentive listener. Listen with your two ears wide open. Never take it as if you really know what they want when they themselves have a different want. Understand their need, as well as the other circumstances that come with it would also work best. 7. Validate! During times of conflict, instead of being defensive, ask. Clarify how they might have reached the point of confronting you. Aside from being polite, you may also consider asking them how you may be of help to them.
  60. 60. 8. Set boundaries when you need to. This calls true especially when you feel like your personal space has been intruded by your client or workmate. Instead of fighting back, you can take a step back and prevent further damages. 9. Think twice, thrice or even so many more times before sending that hate message. You don’t want to cross the line between being plain too emotional and being sensible. 10. Agree with them. This becomes really beneficial as you try to win your battle with a client or workmate. Aside from making them feel like they’ve really won, in reality, you did. Acknowledging how they seem to be right will stop them dead on their tracks and prevent any further arguments.
  61. 61. Continuous Trainings
  62. 62. Working online doesn’t mean that you have to keep yourself out of the usual competency trainings needed to boost your skills, knowledge and attitude. In fact, in this highly technological world, you’ll already find relevant opportunities to enhance these. You have lots of choices when it comes to training grounds/modes: •Webinars – (web seminar) Similar to an on-site seminar, webinars have already been used by a lot of trainers, coaches, and others to facilitate learning sessions. Users get to login via a secure server and access the live webinar through a virtual platform such as,, etc.
  63. 63. •Mail Groups – With the popularity of groups specially made for their participants using emails, these training facilities also allow members to interact with one another, while a facilitator sends in group or individual messages to instruct. •Video Modules Trainings – With the advent of online videos spreading like wildfire, video modules also paved the way for a trainertrainee relationship via such videos. The trainer just needs to create a step-by-step module to guide the learners well. These just need to be well developed to maintain clarity.
  64. 64. •On-site trainings – Of course, although teleworkers may be working online most of the time, there are still opportunities when they can interact with workmates and clients through onsite trainings. In this way, they will be able to get to know each other further and enhance their camaraderie, cooperation, and other important work-life skills.
  65. 65. Support Groups Working online need not be lonesome. With support groups available (from Facebook groups and others), you have the opportunity to network, seek for work/professional support, and basically interact with other like-minded individuals from your field. als/ - Pinoy Online Professionals Filipino Web Content Writers/Copywriters - SEO Organization Philippines Social Syndication
  66. 66. Sneak Peek at Leveraging Your Online Career
  67. 67. Once you’ve got the hang of working online, you might soon find yourself up for more creative professional challenges. What’s next, you may ask? Can you still accommodate more opportunities knocking at your doorstep? If so, here’s the possible line of work you can dive into: forming a virtual team/online company. Now here’s why forming such team/company reads G-R-E-A-T:
  68. 68. G – ets your feet off the ground for a great adventure R – eveals your inner power E – xcites your nerves to stay on top of the professional game A – dvances your thinking and actions to lead others towards their aspirations T – eaches you how to be patient, kind, and persevering
  69. 69. Continuous Earning Potential Creating your own virtual team/virtual company can be your passport towards a steady stream of income. Just practice excellent management skills, hone your related work skills, and take care of your virtual staff just as you’d like your clients/bosses to take care of you. It also fosters growth as you get to enhance other people’s skills, attitudes, and knowledge even when you’re far from each other.
  70. 70. Satisfaction that lasts
  71. 71.
  72. 72. Acknowledgment •To all those who listened, participated, and made time for this special gathering… •To the sharers (Jaeda, Ate Karen, and Ayie) for imparting their knowledge and experiences to the attendees… •To my family, who has supported me all the way… •To HIM, who has granted me the courage and the talent to share with those who need me as HIS instrument. TO GOD BE THE GLORY!!!